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Blog Archives
June 2010
June 30, 2010 2:00 PM
First Things First
Strategy before tactics. "What are we doing on Blogs, Facebook and YouTube?" is the wrong question to ask (so don't let those boardroom discussions get too heated). The better question is: "why?" "Why should we be on Blogs, Facebook and... Read more
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June 29, 2010 3:16 PM
Working Towards A Better Creative Brief In A Connected World
No one is going to argue that an agency is only as good as the last piece of creative work they have done. Everyone within the agency - but few who have never been on that side of the Marketing... Read more
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June 27, 2010 8:45 PM
The Future Of Television With Joseph Jaffe
Episode #208 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. This is also episode #6.20 of Across The Sound With Joseph Jaffe. Joseph Jaffe is widely regarded as... Read more
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June 26, 2010 7:22 PM
The Future Of News
Does society owe the news and the newspaper industry anything? Jeff Jarvis (Buzzmachine and the author of the best-selling business book, What Would Google Do?) points us to this fascinating panel conversation titled, The Future of News:... Read more
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June 26, 2010 1:03 PM
Check This Out
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Yesterday, I had lunch with Alistair Croll (BitCurrent, Rednod, GigaOM, Human 2.0, the author of Complete Web Monitoring... Read more
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June 24, 2010 9:18 PM
The Media Disruption Within
One media channel always accuses another media channel when either popularity or advertising within the channel begins to wane. Before pointing fingers at others, it may be better to look at what is happening within. Shel Holtz (famed communications expert... Read more
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June 23, 201011:31 AM
Social Media Fairies And Pixie Dust
Hands up if you like big oil? Anyone... anyone... Bueller... Bueller...? Was it the explosion of an oil rig that set you off ? Was it the lost lives of the hard-working individuals on that rig that is upsetting you?... Read more
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June 22, 2010 8:39 AM
The Truth And Lies Of Networking
Networking is critical for success. Yes, online social networking has changed this, but meeting in our "protein forms" still can't be beat. It's amazing how some people still get this all wrong. I love networking (both online and offline). It's... Read more
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June 21, 2010 8:44 PM
Your Social Media Policy May Not Save You
Companies continue to struggle with Social Media - especially when it comes to rules, policies and guidelines. There are three "guidelines" that should be a part of every Social Media guidelines or policy - especially if you're a service provider:... Read more
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June 20, 2010 9:49 PM
Media Hacks Audio Podcast #31 Is Now Live
Episode #207 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. This is also episode #31 of Media Hacks. It's not about whether or not banner advertising works, it's... Read more
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June 19, 2010 7:45 PM
You Are Free To Try Everything
While figuring out a Digital Marketing strategy (or method to the madness) is all well and good, let's also not forget that we can try everything now. If you wanted to test the waters and do some advertising (prior to... Read more
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June 18, 2010 1:12 PM
Advice To A Marketing n00b
It must be that time of year, but there seems to be a more solid flow of personal requests for career advice when it comes to Marketing. Instead of limiting the communication of these questions and answers to email (which... Read more
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June 17, 2010 3:23 PM
Broadcasting Works (Even In Social Media)
It's the oldest argument in the Marketing and Advertising world: does advertising work? The answer is, obviously, yes. If it didn't, advertising agencies would not exist and brands would be spending many countless hours trying to figure out how to... Read more
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June 16, 2010 2:37 PM
You Have To Have Thin Skin
You know the saying, "you have to have thick skin," don't you? Is that true? Must we all have thick skin? When Blogging first became popular, it was not uncommon for many of the leading Blogs and Bloggers to be... Read more
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June 15, 2010 8:52 PM
How To Rock Twitter With UnMarketing
Episode #206 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Do you question the value of Twitter? Do you still wonder if all Twitter does is help you... Read more
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June 15, 2010 3:58 PM
Money For Nothing And Your Clicks For Free
Do real people really want to have a relationship with a brand? Here are some of the many questions that brands are asking of Social Media... Is Social Media the best place for all brands? Much like any other media... Read more
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June 13, 201011:32 PM
The Almighty Endgame Of Marketing
We can talk community. We can talk loyalty. We can talk brand value. We can talk 30-second spots. We can talk Social Media. All of that is fine and dandy, but for Marketing to truly be respected, it's going to... Read more
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June 13, 2010 5:02 PM
Marketing In Twenty Minutes (Or Less)
Let's face it, when it comes to getting things done, most people want to do it either quick or easy (ok, sometimes both). If you have a strategy in place and take the time to build some semblance of (loyalty)... Read more
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June 13, 2010 2:25 PM
How To Be The Ultimate Road Warrior
If you have seen the movie, Up In The Air, you'll note that there is an art form in business travel. So much so, that the art of business travel has taken on a life of its own. It's not... Read more
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June 11, 201011:53 PM
Make Them Feel
People have a need... a want... to feel something. It's incumbent on Marketing to make people feel something because if you don't move them with your messages, they won't make a move to do anything for you, your brands, your... Read more
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June 10, 2010 2:17 PM
The iPhone Of The Future
How many articles can one person read about another newer version of the Apple iPhone? Apple head honcho Steve Jobs launched the iPhone 4G this week in San Francisco at the Apple Worldwide Developers Conference. This is the fourth generation... Read more
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June 9, 2010 3:56 PM
The Two Types Of Twitter Stars
Who do you follow on Twitter? How you derive the most value out of Twitter? In a roundabout way, this was the exact conversation I just had over lunch with Hugh McGuire (The Book Oven, Bite-Sized Edits, BookCamp and a... Read more
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June 8, 2010 3:19 PM
Don't Let Digital Marketing Make You Lazy
Digital Marketing is not the faster, cheaper and/or easier way to get your message out to the world. If you stick to that mantra you won't be making any of the many foibles and fumbles that are currently happening in... Read more
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June 6, 2010 8:11 PM
Media Hacks Audio Podcast #30 Is Now Live
Episode #205 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. This is also episode #30 of Media Hacks. Who would have thought that we would have made it... Read more
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June 5, 2010 7:31 PM
The Upside Of Irrationality
It's amazing to think how irrational our rational minds can be. We often think we're making the best decisions when often, we are dead wrong. It turns out that Dan Ariely has been on this train of thought for some... Read more
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June 5, 2010 1:39 PM
The Numbers Game
Is it ok to change your mind about something you really believe in? For years I've been telling brands that it's no longer all about how many people you put your marketing messages in front of. What's important - especially... Read more
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June 4, 201011:57 PM
The Price Is Right
When it comes to Marketing, nothing else will happen if you don't get The Four Ps right. It's all about the fundamentals (it always was, it always is). And while I think the new "P" (which is "participation") is just... Read more
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June 3, 201010:07 PM
The Real Business Of Virtual Goods
Would you let your child buy a virtual sofa for their room in Habbo Hotel? Let's forget about the fact that most young people don't even care about Habbo Hotel anymore (or do they?), but the thought of spending any... Read more
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June 3, 2010 9:09 PM
Your Blog Is Your Business
Your Blog is your business, unless it's not your business. If you Blog as a hobbyist, that's fine, but if you're Blogging to grow your personal profile, build your business, create some semblance of thought leadership or to simply share... Read more
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June 1, 2010 9:36 PM
There Will Be Blood
Why do so many companies struggle with Digital Marketing, the Internet and the mobile platform? If this Blog has done anything over the years, it has grappled with the question above. At a macro level... at a micro level... and... Read more
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