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Blog Archives
May 2010
May 30, 2010 8:55 PM
The Importance Of Personal Branding And The Challenge That Comes With It
Episode #205 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe... Read more
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May 30, 2010 1:52 PM
The Second Biggest Search Engine
The Search Engine wars continue to rage on. We all know that Google dominates and that Bing (Microsoft's search engine), Yahoo! and Ask.com continue to hold their own. What many people fail to realize is that if you look at... Read more
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May 30, 2010 1:28 PM
What Is Your Homepage?
One of the best ways to stay up-to-date and informed is to ensure that the content you "must see" is always front and center. In April 2009, I asked, what is your homepage?, and in thinking about how Sunday tends... Read more
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May 28, 201010:39 PM
Life Is Marketing
We often forget that everything we do is Marketing. Even if we don't like the term "marketing." Even if it doesn't have the word "marketing" on your business card or in your job description... you're in marketing. It sometimes takes... Read more
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May 27, 2010 7:13 AM
One Product. One Sale. One Day Only. One Exciting New Business Model
Do you buy in bulk? When most people think of buying in bulk, they think about Costco. They think about saving a handful of shekels by buying a six-litre jug of Italian salad dressing. Either that, or they think about... Read more
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May 25, 2010 1:40 PM
Marketing Critic
In looking at a newspaper or even more of the headier magazines, isn't it always fascinating to see some of the titles they give to the writers? Recently, I came across some media titles that made me smile: "Architecture Critic,"... Read more
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May 24, 201010:52 PM
The Truth (And Value) In Advertising
Sometimes, it is not about creating something new for an existing brand, because it should be more about ensuring that the true value of that band, product or service is ever-more obvious to the consumer. Advertising is not dead. That's... Read more
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May 23, 2010 8:25 PM
Media Hacks Audio Podcast #29 Is Now Live
Episode #203 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. This is also episode #29 of Media Hacks. All of us Media Hacks readily agreed that we had... Read more
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May 22, 2010 9:23 PM
In The End, It's All About The Stories We Tell
Marketing is about telling great stories. Living a happy and successful life is about the stories we tell ourselves. Sometimes, we forget how important a story can be. Sometimes we don't think hard enough about the stories we constantly repeat... Read more
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May 22, 2010 2:44 PM
Moving Closer To The Cloud
Why do we have to deal with computer crashes anymore? Why do we still have to deal with data being lost or corrupted? In getting uncomfortable, I'm beginning to realize that as great as technology is, we not only need... Read more
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May 20, 201010:13 PM
Building A Community Is Not The Same As Building Word Of Mouth
When Andy Sernovitz talks, people listen. Afterall, he is the person who created the Word of Mouth Marketing Association. Sernovitz literally wrote the book on Word of Mouth Marketing, and in the process has gone on to build his own... Read more
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May 19, 201010:20 PM
Kill All Marketers
Where does Marketing land in terms of professions that are perceived to be honourable by the mass public? Something tells me, Marketing sits well below both lawyers and used-car salespeople, and maybe even slightly beneath scumbags and charlatans (but I... Read more
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May 18, 2010 9:02 PM
The Last Mile Of Marketing: Listening At The Point Of Need
There is still a strong (and growing) argument for the power of search, online social networks and how they beat traditional advertising to the sale. In the past few months, I've been devouring business books on branding and traditional advertising.... Read more
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May 18, 2010 4:39 PM
The Fuss About Facebook
You can't poke a person you hardly care about without reading a complaint about Facebook and their changing/evolving privacy issues. This is not a big deal and - on top of that - what did you expect? Facebook can (and... Read more
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May 16, 2010 9:13 PM
Media Hacks Audio Podcast #28 Is Now Live
Episode #202 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. This is also episode #28 of Media Hacks. In prepping for the launches for both Trust Agents and... Read more
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May 16, 2010 1:49 PM
A Marketing Conference Not To Be Missed (Actually Two!)
There are two amazing Marketing events happening in the next short while: CMA National Convention. The Canadian Marketing Association is hosting their national convention on May 26th and 27th, 2010 at the theatre housed within the Metro Toronto Convention Center.... Read more
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May 15, 2010 8:53 PM
What Should I Do Online?
It's been nearly two decades since I've been using the Internet as a both a communication and marketing channel. Over the years, many things have evolved, changed and been introduced. I'd like to think that this is an amazing time... Read more
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May 14, 2010 6:12 AM
The Easy Way To Get A Job In Marketing, Advertising And Social Media
Be creative and interesting... Then, have the skills to deliver and back it up. Don't forget: that initial creativity also has to carry you through in every waking moment once you get the job/work as well. Last point: create and... Read more
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May 13, 2010 8:35 AM
Kids And The Haul - The Emerging Haul Video Trend
When was the last time you sat down with friends and family after coming home from the shopping mall to walk them through - in gory details - every single one of your purchases? The natural fear is that if... Read more
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May 11, 201010:43 PM
Search Engine Optimization Vs. Social Media Optimization
"You don't control your homepage... Google does." Avinash Kaushik (Analytics Evangelist at Google, author of Web Analytics - An Hour A Day and Web Analytics 2.0, and Blogger over at Occam's Razor) said this to me a few years back.... Read more
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May 10, 201011:42 PM
Five Reasons Why This Blog Is A Failure
If you have a Blog, it's hard not to pay attention to lists that rank Blogs. It's hard not to look at your own web analytics, and it's hard not to wonder why it's not more popular than it is.... Read more
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May 9, 2010 8:51 PM
Jeffrey Gitomer Talks Marketing, Sales, Personal Branding And Social Media
Episode #201 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. There are only a few authors out there who I feel compelled to read, consume, ingest and meditate... Read more
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May 9, 2010 1:41 PM
Getting A Fix On 13 Great Media Voices
Marketers are a pretty quirky bunch. We love reading about what we could be doing better. We love reading about others who are doing interesting things, and yet there's not a huge interest in actually following the channels we market... Read more
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May 8, 2010 7:54 PM
Web 3.0 And The Future Of The Internet - The Movie
What will the Web become? How big can the Internet get? What are we going to do with all of this information? Following is a fascinating documentary (about 14 minutes long) created by Kate Ray ("a soon-to-be-recently-graduated Journalism/Psychology major at... Read more
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May 6, 2010 9:50 PM
A Fascinating Look At The Numbers Behind Social Media
If you're looking for some cool Social Media stats to bulk up a presentation or bring this new media channel to the attention of your superiors, look no further. Yesterday, Erik Qualman (the author Socialnomics) released an updated version of... Read more
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May 6, 2010 9:30 PM
What Makes Great Marketing... Great?
There are many words you can use to describe great Marketing. Seth Godin asks brands to figure out their Purple Cow (or, to "be remarkable"). I've made the case (time and time again) for brands to be "interesting" and "relevant".... Read more
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May 4, 2010 9:50 PM
Four Ways To Get More Value From Digital Marketing
If we've learned one thing about publishing and the Internet, it's that you can't always catch many of the great reads out there. Here's a fascinating article/report from McKinsey Quarterly titled, Four ways to get more value from digital marketing,... Read more
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May 3, 2010 6:59 PM
You Can't Be Half-Pregnant
When it comes to Social Media, Customer Service and Marketing, you have to do it right, and it has to be done as a fully committed core business value. Here's a true scenario (with the names protected to spare the... Read more
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May 2, 2010 8:12 PM
Gary Vaynerchuk Talks Personal Branding, Social Media And The Future
Episode #200 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Few people have set the intertubes on fire as much as Gary Vaynerchuk. It's the story that legends... Read more
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May 2, 2010 1:12 PM
Getting Uncomfortable
Growing, changing and adapting to anything new is not easy. It's actually a very counter-human activity, which is why we need to push ourselves. Constantly. It's easy to say, "this isn't for me," or "I simply can't change." It's a... Read more
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