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Blog Archives
April 2010
April 30, 201010:55 PM
Four Thoughts On The Future Of Journalism And Publishing
If you thought the conversation around Journalism and the future of Publishing has become stale... you are sadly mistaken. For some daily doses of insights on the passionate people trying to better dissect and inform the public on what has... Read more
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April 30, 201010:13 PM
iPad - The Next Road Warrior Or Just Another Gadget?
Can the iPad replace laptops and all the wires that go along with them? And is this the ultimate business tool for those on the go? Well, the answer is... Almost. Or, as Maxwell Smart used to say: "missed it... Read more
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April 29, 2010 7:10 PM
The New Face Of Facebook
Put away your preconceived notions of what Facebook is all about. For a long while, the consensus was that Facebook was the place where high school and university students go online to hangout, hook up, post drunken photos of themselves... Read more
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April 28, 2010 8:09 AM
The One Thing You Need To Know For Public Speaking Success
Should you use PowerPoint? Should you have your speaking notes on index cards? Podium or not? All valid questions, but none of them really matter. Just today someone sent me an email asking if I use PowerPoint, what kind of... Read more
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April 26, 201010:33 AM
The Purpose Of Podcasting
Podcasting is not going replace radio, but that doesn't make it any less interesting, powerful or compelling. Besides, radio is having its own set of challenges. When Podcasting (both audio and video) was first introduced, the potential for anyone, anywhere... Read more
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April 25, 2010 8:27 PM
So Many New Advertising Platforms, So Little Time...
Episode #199 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe... Read more
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April 24, 2010 9:02 PM
When Free Costs A Fortune
For the average person, having access to something for free is the best, but it's when those average people become power users that the problems begin. Everything online is free. The truth is that everything online is not free (it... Read more
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April 24, 2010 8:02 PM
Viral Videos Still Work
As the popularity of YouTube and other online video destinations grows, something made me think that the concept of a "viral video sensation" would dissipate. Boy, was I wrong. If you think about it, YouTube continues to grow (both in... Read more
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April 22, 2010 9:29 PM
What's Happening With Twitter?
By all accounts, Twitter is still one of the hottest Social Media platforms to be connected on, even as its growth begins to slow. That was the news on Tuesday via eMarketer in their news item, Twitter Stays Strong as... Read more
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April 21, 2010 7:41 PM
What Makes A Brand Social?
In following many of the higher ranked, populated and community-focused Blogs about Marketing, you will spot an interesting trend... Many Bloggers (and their community members) feel that brands are not very "social" unless they are a part of the "conversation."... Read more
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April 20, 2010 3:04 PM
People Should Not See Marketing
If Marketing is doing its job, Marketing should be invisible to the consumer. That sentence would have never made any semblance of sense in the days when mass media advertising ruled the Marketing landscape. As we transition out of one... Read more
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April 19, 2010 8:37 PM
How One Non-Marketer Explains Social Media Marketing
If you had to explain Social Media and the Marketing opportunities available to young entrepreneurs, how would you do it? Hugh McGuire (Librivox and Bite-Sized Edits) sent me the link to his Slideshare presentation for an event he recently spoke... Read more
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April 18, 2010 7:03 PM
What A Social Media Case Study Can Look Like
Success in Social Media can come from anyone and anywhere. Just take a look at what happened today... During our recent co-book tour (Bring Trust Agents And Six Pixels Of Separation To Your Community), I was watching Chris Brogan (who... Read more
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April 18, 2010 1:45 PM
Unlike Advertising, Social Media Can't Save A Bad Brand, Product Or Service
Jumping into Social Media is one of the smartest things a brand should do. It could also be one of the worst moves if the brand is not prepared. All too often, I've heard gripes like, "we're on Facebook, but... Read more
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April 17, 2010 8:08 PM
Back To The Future
Were you expecting Nike high tops and a DeLorean? In thinking more about current trends that will become business standards (more on that here: Four Current Trends That Will Change Marketing Forever) and in seeing many videos and photos of... Read more
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April 17, 2010 1:34 PM
The Audacity Of Asking
When you ask somebody to do something, it's always wise to consider whether or not you have the Social Capital to make the request. Before you ask someone you hardly know to tweet out something for you on Twitter, Blog... Read more
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April 15, 2010 2:32 PM
Four Current Trends That Will Change Marketing Forever
The one component that holds most businesses back from getting involved in new media (besides muttering under their breath the wrongly held belief that, "This is the way it has always been done") is the concern about going after what... Read more
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April 13, 201011:51 PM
Maybe We Need To Ease Up On The Advertising
When you play in the Social Media sphere, a lot of people will refer to advertising as "interruption-based marketing". No one likes to be interrupted. It has been a huge week for the online advertising community. Everybody is scrambling to... Read more
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April 12, 2010 4:16 PM
How To Be Relevant
It's important for a brand to understand their new role as a Publisher. It's important for a brand to understand that nothing happens unless they are interesting. It's also important for a brand to understand that none of that matters... Read more
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April 11, 2010 9:48 PM
Figuring Out The Hardest Part Of Marketing With Nilofer Merchant
Episode #198 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. When you ask people working in Digital Marketing how they develop their strategy, most of them look at... Read more
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April 11, 2010 1:56 PM
What Happens When Malcolm Gladwell And Clay Shirky Can't Agree On Social Media?
Two of the smartest thinkers when it comes to media and business are Malcolm Gladwell and Clay Shirky. Gladwell is the best-selling business book author of, Tipping Point, Blink, Outliers and What The Dog Saw and Shirky penned the "must-own"... Read more
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April 9, 201010:32 PM
The End Of Online Advertising Standards
Do online advertising standards work? Is there a real point to them? The online and interactive advertising industry will have you believe that this is the only way to get both advertisers and publishers on the same page (so to... Read more
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April 9, 2010 9:26 PM
All You Need Is Love (And Then Comes The Business)
Art first. Business second. If you get the chance, be sure to watch the documentary, All Together Now. The feature-length documentary chronicles the making of The Beatles' Love show by Cirque du Soleil. It's a staggering work of creativity,... Read more
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April 7, 201011:21 PM
Moving Marketing From Your Eyes To Your Hands
I have a personal gripe with anyone who questions what Social Media can do for their business. We toss around the words "Social Media" as if it's like saying, "I need a 30-second spot." It's a mistake. We keep on... Read more
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April 6, 201011:58 PM
Touch It
This is not another Blog post about Apple's launch of the iPad. There's something a little deeper happening here, and it's not about whether or not the iPad (or any other pending touch tablet) is a success or not (but... Read more
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April 5, 2010 3:23 PM
Maybe You Should Not Be Publishing Anything Online
"Just because you can, it does not mean that you should." It's a great line, and it's a truism more and more people engaged in Social Media might want to take to heart. One of the more pivotal moments in... Read more
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April 4, 2010 8:45 PM
How To Fascinate Your Audience With Sally Hogshead
Episode #197 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Without question, Sally Hogshead is one of the most fascinating women in Marketing today. Scratch that, Hogshead is... Read more
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April 4, 2010 1:54 PM
The Pending Digital Disruption
How many times a week do you hear someone say, "it's a shame what happened to the music industry?" or, "can you believe what the newspaper industry is going through?" People say that (and we're not talking about stupid people... Read more
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April 2, 2010 8:12 AM
The Power Of Engagement And Blog Comments
Engagement is not an absolute. There are many layers and ways to engage. Your engagement may not be my engagement. On the Blog post, You're Connected, But Are You Engaging? (March 30th, 2010), Jeremy Epstein asks in the comments section,... Read more
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April 1, 201011:25 AM
The Business Of Kindness
Is it that hard to be kind to one another? It's an important question to ask. Not just in life, but in business as well. Is the simple act of having a culture of kindness going to affect the bottom... Read more
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