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Blog Archives
March 2010
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March 30, 201010:55 PM
Invasion Of The Hand Computers
We have to give up on the idea that there's a difference between being "online" and what we're experiencing on our mobile devices. They're both "online" and it's only going to be a short while where the experiences of being... Read more
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Utilities:
March 30, 201010:01 PM
You're Connected, But Are You Engaging?
If someone is following you, does that mean that they are engaged in who you are and what you're about? If you take a look in places like your Twitter feed or your newsfeed in Facebook, it becomes abundantly clear... Read more
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Utilities:
March 28, 2010 8:25 PM
Is Foursquare That Big Of A Deal For Marketers? A Conversation With Joseph Jaffe
Episode #196 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe... Read more
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Utilities:
March 27, 2010 8:20 PM
The Truth About Online Reputation Management
Here's another dirty little secret about your brand and how you manage your online reputation... There's no difference between what's being said online and in the "real world." In fact, let's call a moratorium on the separation of the two...... Read more
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Utilities:
March 27, 2010 1:39 PM
Everything Is "With" Not "Instead Of"
Want to know if the Digital Marketing agency you're working with truly understands the "marketing" part of your business equation? All you have to do is see how well that Digital Marketing agency integrates with everything you're currently doing -... Read more
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Utilities:
March 26, 2010 7:20 AM
The Digital Marketing Essential Reader
Blogs, Podcasts, Twitter and YouTube will only take you so far. If you really want to learn about Digital Marketing, you're going to have to do the heavy lifting. In self-promoting my upcoming full-day seminar on Social Media Marketing (more... Read more
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Utilities:
March 25, 201011:10 PM
Pushing Ideas
How many great ideas do you know that die on the table? How many great ideas are barely on life support? Ideas are great and getting things done is even greater, but the hard part in having an idea come... Read more
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Utilities:
March 24, 201010:05 AM
CTRL-ALT-DEL - It's Time For A Business Reboot
Maybe the Internet changed much more than we think? Maybe businesses have to reinvent not only themselves, but the entire industry they serve? Its very survival could depend on it. The truth of the matter is that the business world... Read more
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Utilities:
March 22, 2010 3:25 PM
Learning About Social Media Marketing
One day isn't going to cut it if you really want to learn about something, but it's a great start. The good people at IAB Canada - Interactive Advertising Bureau - have asked me if I would be willing to... Read more
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Utilities:
March 21, 2010 8:03 PM
Media Hacks Audio Podcast #27 Is Now Live
Episode #195 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. This is also episode #27 of Media Hacks. Some of the Media Hacks are back from SXSW and... Read more
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Utilities:
March 20, 2010 1:21 PM
The New Marketing Conversation
If Marketers could take one hour to re-think who they are and what they mean to consumers, this is the type of conversation they should have... In the past little while, it's becoming abundantly clear that the sphere of Marketing... Read more
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Utilities:
March 19, 2010 9:47 PM
The Death Of Social Media
The minute we (as a community) allow and accept traditional mass media tactics to pollute Social Media, is the minute that all is lost. In one of the most depressing articles titled, The Ghost Speaks, published in Entrepreneur Magazine (February... Read more
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Utilities:
March 18, 2010 7:39 PM
Ideas vs. Execution
Everywhere you turn, there is tons of talk from people telling others what they should be doing in Social Media. Then, there are those that are just doing it. Cutting through the hyperbole is not easy. Just the other week,... Read more
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Utilities:
March 17, 201010:47 PM
Buying A Newspaper And Free News
Would you buy a newspaper? When word got out that the Montreal Gazette was being put up for sale along with the entire Canwest newspaper family, I immediately asked one of my business partners over at Twist Image if our... Read more
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Utilities:
March 16, 2010 9:42 PM
Facebook Rules The Web
Can you imagine a world where Facebook surpasses Google? "Facebook ruled the Web last week just squeaking past Google to become the most popular online destination among United States users. For the week ending March 13, Facebook claimed 7.07 percent... Read more
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Utilities:
March 15, 201010:06 PM
The White Canvas
We all have the same opportunities. We all have the same channels. We all have access to the same people. It's what we do with them that matters most. Like an artist, all of our collective canvases start off as... Read more
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Utilities:
March 14, 2010 7:54 PM
Sharing, Stealing And Other Nefarious Acts
Let people steal your ideas. That was one of the thoughts I perpetrated (just a little bit) in my first business book, Six Pixels of Separation. The intent of that statement meant to say that if someone does steal your... Read more
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Utilities:
March 14, 201011:00 AM
The New (And Newer) Rules Of Marketing And PR
Episode #194 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. If you're looking for the new rules of Marketing and PR, look no further than the guy who... Read more
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Utilities:
March 13, 201012:57 PM
Bloggers As Evangelists
You are going to be reading a lot of Blogs in the next little while where the Blogger is either being paid or given free product to shill some wares in their own personal space. That's one of the big... Read more
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Utilities:
March 12, 2010 8:51 PM
Boring Brands
There is no trick or luck in being successful. In fact, success can be created and summed up in two words: be remarkable. Easier said than done, right? Whether it's being a musician, selling helicopters or developing the next online... Read more
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Utilities:
March 11, 201010:04 PM
The Future Of Social Media
It's not enough to just be working with Social Media for most brands, they're also looking to build community... but then what? It's a fair question. The net result for many of the bigger brands is a thought that somehow... Read more
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Utilities:
March 9, 2010 1:57 PM
March Break
Even the most ultimate road warrior and digital nomad needs a break every now and then. Sure, the latest tech can help you get down to work wherever you are. But time on the road (and in the air) is... Read more
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Utilities:
March 8, 2010 9:26 PM
The Lines Continue To Blur (At Breakneck Speed)
Some still look sideways when thinking about mobile. Some are just kidding themselves. Our world is changing faster and faster. The writing is on the wall. Marketing Charts had a fascinating news item today entitled, Mobile Facebook, Twitter Growth Explodes,... Read more
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Utilities:
March 7, 2010 8:03 PM
Media Hacks #26 Audio Podcast Is Now Live
Episode #193 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. It's also episode #26 of Media Hacks. The Ninja (aka Christopher S. Penn) talks about his new gig... Read more
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Utilities:
March 6, 2010 8:46 PM
The End Of Big Website Builds
If you thought fragmentation was changing the way a brand buys media, just wait until you see what it's going to do to the Digital Marketing space. Are the days of big websites and long website builds numbered? It could... Read more
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Utilities:
March 5, 2010 8:42 PM
The Last Notebook And Journal
There are moments in time that should make you stand back in awe and marvel at technology. This is one of those moments. Engadget posted this today: Microsoft's Courier 'digital journal': exclusive pictures and details (update: video!). No, it's not... Read more
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Utilities:
March 4, 201011:48 AM
Why Is Privacy So Unsexy?
Imagine this scenario: you are walking along one of your favourite streets and you suddenly receive a text message on your mobile phone. It notifies you that your favourite fast-food burger chain has a joint just up the block, and... Read more
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Utilities:
March 3, 2010 9:11 PM
Print Is Not Dead
We tend to lump all industries who rely on print in the same (soon-to-be-extinct) boat as the newspaper industry. Those who have been playing along at home know that we're not quite ready to order the tombstone on newspapers (or... Read more
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Utilities:
March 3, 2010 9:24 AM
The One Thing About Building A Community
Have you ever wondered why there is such a struggle to build a sense community around the Digital Marketing initiatives you are developing? It goes well beyond the famous movie line, "build it and they will come" from Field of... Read more
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Utilities:
March 1, 2010 9:17 PM
Making Marketing Matter
Marketers are just scumbags. Sound familiar? Do you think that's a fair assessment? Let's be honest, the art of marketing started with a bunch of people in a room trying to figure out how to say something great about a... Read more
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