Blog Archives January 2010
January 31, 2010 8:24 PM

Media Hacks #24 Is Now Live

Episode #188 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. This is also episode #24 of Media Hacks. As you can well imagine, we deep dive into whether... Read more

By Mitch Joel


January 30, 2010 2:39 PM

Baby Boomers Love Facebook (And All Of The Other Online Goodness)

One common misnomer is that Social Media and the Internet is a place for kids, teens and university students exclusively. Nothing could be further from the truth. One of the most mind-blowing stats about the Web came out in July... Read more

By Mitch Joel


January 29, 201011:52 PM

The Art Of Marketing

What would you pay to spend one full day learning all about Marketing? There actually is a price you can put on that question (and it's a cheap one!). On Tuesday, March 2nd, 2010 at the Metro Convention Center in... Read more

By Mitch Joel


January 28, 2010 7:35 AM

No More Websites. Only Publishers.

Websites are not websites anymore. When a brand manager sits down to evaluate what she or he is doing online and in the mobile channels, the first realization they have is usually it's not up to snuff with the massive... Read more

By Mitch Joel


January 27, 2010 9:59 PM

Game Changer - Game Over

Welcome to the next evolution in computing, connectivity, content, entertainment, media and how we're all connected.... Read more

By Mitch Joel


January 26, 2010 9:11 PM

What Will Be

Tomorrow is a big day. You don't have to be a Mac Fanboi to say that. You don't even have to be a proud Geek or Digital Marketing professional. Tomorrow is not about Apple. Tomorrow is not about whatever they've... Read more

By Mitch Joel


January 25, 2010 9:05 PM

Social Media Agency Or Digital Marketing Agency? The Debate Rages On

Episode #187 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Here is a pretty heated (but full of mutual love and respect) debate with Joseph Jaffe (author of... Read more

By Mitch Joel


January 24, 2010 9:20 PM

Hunting For Success

What is it that drives people to create a compelling Blog, to be active (and genius) on Twitter of Facebook? What makes some businesses so successful at Social Media? Sometimes the answers to the most modern questions come from the... Read more

By Mitch Joel


January 23, 201010:27 PM

Dealing With People Who Are Dealing In Social Media

If you could tell the Human Resources department your Top 10 dos and don'ts of Social Media for current and prospective employees, what would you tell them? This was the question posed to me by the communications people behind the... Read more

By Mitch Joel


January 22, 201011:53 PM

Small Pieces Disjointly Joined

When was the last time you discovered a new Blog? How did you feel in the first second after you arrived? Confused? Lost? Unsure as to what you were looking at? That's the problem with Blogs today (ok, it's one... Read more

By Mitch Joel


January 21, 2010 9:20 PM

The Moment Of Truth

Are people willing to pay for what you do? You can create great content. That content can generate all kinds of traffic and attention. That traffic and attention can bring lots of healthy conversations and comments. Over time, those conversations... Read more

By Mitch Joel


January 20, 201010:22 PM

Kids Today

In case you think that the world hasn't changed all that much since the Internet became commercially viable... You may want to check out this very interesting article in today's edition of the USA Today titled, Kids' electronic media use... Read more

By Mitch Joel


January 20, 2010 8:45 PM

Killing ROI

How do you measure success? If this were a high school cheer, it would probably end in: "R-O-I!" Ahh, the elusive ROI is Social Media. If yesterday's Blog post (Social Media Gurus - That Old Chestnut) didn't provoke some thought... Read more

By Mitch Joel


January 18, 2010 9:31 PM

Social Media Gurus - That Old Chestnut

Who should own Social Media? It's starting to feel like we're constantly trotting out the same old dead horse to beat (it's a nasty saying, but it's true). Countless Blog posts (here. there and everywhere) have spent years detailing, dissecting... Read more

By Mitch Joel


January 17, 2010 7:34 PM

A Conversation About Duct Tape Marketing With John Jantsch

Episode #186 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. I worked my new Olympus PCM digital recorder to the bone at Andy Sernovitz's Word of Mouth Supergenius... Read more

By Mitch Joel

Utilities:


January 16, 201010:00 PM

Keynote For A Cause - Help Haiti

Here's an idea that I'm stealing from Joseph Jaffe (with his love and permission)... but with a twist. I am auctioning off a Six Pixels of Separation keynote presentation with 100% of the proceeds going to the Red Cross -... Read more

By Mitch Joel


January 15, 2010 8:58 PM

Live Before You Die

There are only so many Marketing and Business stories to tell. Sometimes, the best business stories are really just the lessons of life that others have lived through (or think about). Say what you will about Steve Jobs and how... Read more

By Mitch Joel


January 14, 2010 7:02 PM

Embracing The New Business Of New Media

Last week, the 2010 International Consumer Electronics Show (CES) wrapped up in Las Vegas. CES is the seminal annual event for highlighting the latest and greatest in terms of what kind of entertainment, media and technology will be making its... Read more

By Mitch Joel


January 13, 201010:05 PM

Digital You

Using the digital channels to teach the digital channels... and using some TV too. That's the calling card of a new TVO series and online Podcast called, Digital U. They are using these digital platforms (and traditional TV) to deliver... Read more

By Mitch Joel


January 12, 2010 2:42 PM

The #1 Problem Most Brands Have

It's not about profit. It's not about customer service. It's not about inventory. It's about consistency. Ask the best restaurants in the world and, hands down, they'll all say that their success is primarily based on how consistent they are... Read more

By Mitch Joel


January 11, 2010 4:18 PM

The Great Race To The Middle

With everyone offering up their opinions and ideas, is there no fear that the end aggregated result will simply be something very mediocre? This has been one of the prevailing thoughts when it comes to Wikipedia and the readability of... Read more

By Mitch Joel


January 10, 2010 7:52 PM

Media Hacks Podcast #23 Is Now Live

Episode #185 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. It's also episode #23 of Media Hacks. We have the whole gang present (with the exception of Chris... Read more

By Mitch Joel


January 9, 2010 7:13 PM

The Local Radio Dilemma

Whether it's buying books, going to the movies or buying music, the Internet is being blamed for the death of every other media, including radio. It's a very misguided presumption. The Internet is not killing any other media form. It... Read more

By Mitch Joel


January 8, 2010 7:35 PM

Social Networking Circa 1750

Curious how ideas spread (or don't)? This is what happens when you match the Old School with the New School: YouTube - Tracking 18th-century "social network" through letters. (hat tip: Hugh McGuire).... Read more

By Mitch Joel


January 7, 2010 4:55 PM

What A Website Will Be... And Never Be

There are two schools of thought when it comes to marketing brands online and the presence they need. Build a website that houses everything - all of your text, images, audio and video - in one, centralized, location. Use the... Read more

By Mitch Joel


January 6, 2010 3:44 PM

The Google Phone Is Really About This...

A computer that is in every person's hand that connects them to information and everyone else in the world. Too many people think that the launch of the Nexus One (the Google phone) yesterday was Google's competitive move against Apple's... Read more

By Mitch Joel


January 5, 2010 4:12 PM

Remember: Marketing Is Art

Are you inspired to create the work that you were meant to create? Is it your art? Is Marketing art? There's a video interview at the end of this Blog post that leads me to ask this question: is what... Read more

By Mitch Joel


January 4, 2010 2:46 PM

The Crowd-Sourced Menu

Technology, Social Media and the power of online social networks is a very healthy concoction to help you accomplish your health goals for 2010. I was stuck, and it was my own fault. After a long flight delay, I found... Read more

By Mitch Joel


January 3, 201011:53 AM

A Conversation About Social Media Exploration With Jason Falls

Episode #184 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. As I stated last week, I worked my new Olympus PCM digital recorder to the bone at Andy... Read more

By Mitch Joel

Utilities:


January 2, 201011:52 PM

Don't Look Back In Anger - Social Media 2009

Rob Cottingham is a clever and creative Marketer. If you have not followed his Noise To Signal cartoons, you should. Cottingham put together this retrospective on Social Media in 2009 through a timeline of his cartoons. Enjoy: 2009 In Social... Read more

By Mitch Joel


January 1, 2010 1:57 PM

Being There

So many smart people Blogging and Tweeting about so many great ways to set goals for 2010 (and while we're on the topic, Happy New Year!). It's one of those things that should make you smile about the power of... Read more

By Mitch Joel