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Blog Archives
December 2009
December 31, 200911:43 AM
Six New Business Books For 2010
The face of reading took a dramatic turn during this holiday season, and we're not just talking about those of us who have seen the stack of books next to our nightstand continue to rise as the gifts flow in.... Read more
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December 30, 2009 1:20 PM
Time To Think
Now is the time to slow down. To step away from the Twitter. To take a break from Blogging... or, maybe not. Where do ideas come from? Do they hit you in the shower? While on a long walk? How... Read more
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December 29, 2009 2:31 PM
The Lowdown On Audio Podcasting
Interested in starting your own audio Podcast? There seems to be a slight rise in interest in audio podcasting and its value in the Marketing (and Personal Branding) food chain. There was this article, Voices Kept In Tune, in the... Read more
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December 28, 2009 4:32 PM
Blog Secrets Revealed
One of the best ways to grow your Blog audience it to create tantalizing headlines that will get people curious, clicking, reading and sharing (like the one above). The truth is that it's not just a great technique for Blogs.... Read more
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December 27, 2009 7:51 PM
A Conversation About Blogging, Twitter And Community With Liz Strauss
Episode #183 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. I worked my new Olympus PCM digital recorder to the bone at Andy Sernovitz' Word of Mouth Supergenius... Read more
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December 26, 2009 9:23 PM
Instapaper Is A Must
There's nothing new about online bookmarking. What makes Instapaper so amazing is not what it has... but rather what it doesn't have. If you've dabbled with tools like Delicious and Google Bookmarks, then you know that there is no lack... Read more
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December 25, 2009 7:44 PM
An Open Letter To Charlie Rose
Dear Mr. Rose, I'm a huge fan of your show. I can't watch it all of the time (I'm a bit of an early-riser, so staying up past 11:30 pm and being able to focus becomes complex), but I never... Read more
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December 25, 2009 1:55 PM
Googled!
Ken Auletta is the author of Googled - The End of the World As We Know It (which was published early last month). The book is already a business best-seller. Auletta is an accomplished author (eleven books) and has written... Read more
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December 23, 200910:09 PM
The Changing Face Of Social Media Marketing
2009 was a big year for Social Media Marketing. 2010 is going to be a bigger year for Social Media Marketing. It's also going to be a very different year. That was the overall theme of the news item, Social... Read more
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December 22, 200910:37 PM
On Shopping
At this time of year, the tensions run high. Brawls in shopping malls and near-death experiences in the parking lot. In all of this, the face of shopping continues to change. Sometimes, the transition in human behaviour happens very fast... Read more
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December 22, 2009 5:05 PM
The Shift From An Advertising World To A Marketing World
When most people think of "marketing," they're actually thinking of "advertising." That's all going to change. In the grand scheme of things, advertising is a segment of marketing. That's the official structure of it all. That's what they'll teach you... Read more
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December 20, 2009 8:25 PM
Media Hacks Podcast #22 Is Now Live
Episode #182 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. It's also episode #22 of Media Hacks. It's hard to believe we made it this far - almost... Read more
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December 20, 2009 1:22 PM
The Essential iPhone App Collection For The New Media Professional
iPhone apps all all the rage, but which are the best iPhone apps for the New Media Professional? Here is a fairly comprehensive list of great iPhone apps (broken down into categories and then alphabetized). Please note that all of... Read more
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December 18, 2009 8:33 PM
Douglas Rushkoff Discusses The Power Of Creating Value
Douglas Rushkoff is a very smart thinker. His latest book is called, Life Inc. - How The World Became A Corporation And How To Take It Back, and he has ten other best-selling books on new media and pop culture... Read more
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December 18, 2009 8:13 PM
The Watering Down Of Quality
If everyone can do something (like create an online video), doesn't that mean that the overall quality of video production drops? In fact, I was asked a similar question recently via email. The actual question was: "With the stellar rise... Read more
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December 17, 2009 7:20 PM
More Free eBook Holiday Cheer In The Nick Of Time...
Not sure what to get that someone special for the holidays? Nothing special came to mind after reading, Gift Ideas For The New Media Business Professional? Thankfully, there are kind people like J.C. Hutchins (best-selling author of 7th Son and... Read more
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December 17, 200911:50 AM
Gift Ideas For The New Media Business Professional
If you're shopping for someone who loves business, the Internet, new media and more, you know how vexing and difficult the process can be. For these people, "what do you get for the person who has everything?" morphs into, "what... Read more
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December 14, 2009 5:49 PM
What Matters Now
Some people are creative with music, others with art. Some are wonders with architecture and others can do amazing things through the beauty of dance. Seth Godin is hyper-creative with words (that is his art). Not just any old words,... Read more
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December 13, 2009 7:52 PM
Brand New Audio Conversation With Seth Godin Is Now Live
Episode #181 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. If there is one name that comes immediately to mind when people think of "marketing", it is Seth... Read more
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December 12, 2009 8:25 PM
The Problem With Free
If you got everything for free, do you think you think you would feel the same way about it as if you had paid for it? Here's a personal anecdote: for close to 15 years I was a freelance journalist... Read more
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December 12, 2009 1:31 PM
Alternative Ways For Businesses To Use Twitter
There are better (and more interesting) ways for companies to use Twitter than simply have a "conversation." Most people think of Twitter as either a great way to engage in conversations with individuals, or as a great way for a... Read more
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December 11, 2009 9:41 PM
Spend An Hour With Malcolm Gladwell
Recently, in a shopping mall, I spotted a copy of Malcolm Gladwell's book, Outliers, for sale at HMV. It's hard to believe it, but Gladwell must be the first business book author who is truly a rock star. That wasn't... Read more
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December 11, 2009 9:20 PM
Media Purgatory
Media Purgatory. Maybe that's exactly where we are at this specific moment in time. According to Wikipedia, "Purgatory is the condition or process of purification in which the souls of those who die in a state of grace are made... Read more
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December 11, 2009 3:22 PM
Back To Basics
As the New Year approaches, it's easy to get caught up in the "what's next?" or "what should we be looking at in 2010?" questions. The truth is that your best bet is to ensure that what you currently have... Read more
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December 7, 200911:11 PM
Social Media Snake Oil And The Elusive ROI
Most companies and brands won't have any level of satisfaction from Social Media Marketing unless we - as the collective practitioners - can communicate and demonstrate a high level of ROI and value. Most modern marketing agencies have to come... Read more
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December 6, 200912:21 PM
Media Hacks #21 Audio Podcast Is Now Live
Episode #180 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. It's also episode #21 of Media Hacks. We have a pretty full crew on this latest episode of... Read more
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December 5, 2009 9:03 PM
How Journalism Survives New Media (By Saving Itself)
Just because newspapers are suffering, it does not mean that Journalism is dying (far from it). That being said, we still need to figure out who is going to pay for quality (and unbiased) Journalism in a world struggling to... Read more
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December 5, 2009 8:13 PM
Social Media Guide For Small Business
Mashable is one of the best (and only) Blogs that will really keep you up-to-speed on what's happening (and what's not) in the Social Media realm. The trouble with all of this content (and, we're not just talking about the... Read more
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December 4, 2009 8:42 PM
How Mass Media Learns About New Media
In trying to understand the newspaper and publishing industry, there are few brains bigger than Jay Rosen. Rosen is definitely one of the smartest guys in the rooms when it comes to understanding mass media, new media, journalism and the... Read more
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December 2, 2009 8:58 PM
The New Face Of Facebook
It's funny how new things can sometimes feel old. And, in the same breath, it's one of the most ridiculous things that can happen to a business. That "thing" is following whatever new and shiny object is currently the mass-media... Read more
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December 1, 2009 9:52 PM
The Hardest Part Of Social Media
Some people can't handle how much content there is out there. Others are scared to open up because of what people might say about their products and services. Then there are those who simply think all of this Social Media... Read more
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December 1, 2009 2:32 PM
Gifts For Geeks
It wasn't too long ago that if you called someone a "geek," it was grounds for a good pounding. Now it's cooler to be Larry Page than Brad Pitt (and even Mr. Pitt was on the cover of Wired a... Read more
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