Blog Archives November 2009
November 29, 2009 9:31 PM

Conversation Is Not Community

It might seem like an obvious statement, but many brands simply don't understand this one basic fact: conversation is not community. Let's break that down: just because someone is talking about your brand (positively or negatively) it doesn't mean that... Read more

By Mitch Joel


November 29, 2009 8:11 PM

The Cluetrain Manifesto At 10 Years+ With David Weinberger

Episode #179 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. A couple of weeks back, I had the pleasure of attending Marketing Week. The closing keynote speaker for... Read more

By Mitch Joel


November 28, 2009 9:13 PM

Does Marketing Have A "Bruce Lee"?

Bruce Lee was (and still is) an amazingly inspirational person (and you don't have to like martial arts or combative sports to appreciate him). Every other year, I make sure to take a re-read through the book, Tao of Jeet... Read more

By Mitch Joel


November 26, 2009 9:46 PM

Thankful

It's a special day for some (for others, the day already happened). Regardless, Thanksgiving is a great holiday because it (hopefully) allows you to take one moment to remember what you have to be thankful for. Here are just some... Read more

By Mitch Joel


November 25, 2009 9:45 PM

When Do You Sleep?

That is one of the top questions I get asked. Often. It's either that one, or "do you ever sleep?" Same question, different connotation. My general response is, "I don't work hard, but I do work long." Meaning, I don't... Read more

By Mitch Joel


November 25, 2009 7:17 PM

Picture This

There is lots of discussion around how certain companies have adapted to the digitization of their industry. From music and movies to books and newspapers. One industry that's equally as fascinating is photography. Let's begin with two disclosures: I'm not... Read more

By Mitch Joel


November 23, 2009 9:46 PM

What Will Be An Unpopular View Of Twitter At Conferences

First off: I love Twitter. On top of that, there is no right or wrong way to use Twitter. People will either follow or ignore you. So, if someone is following you, clearly they are deriving some kind of value... Read more

By Mitch Joel


November 22, 2009 9:03 PM

Media Hacks Audio Podcast #20 Is Live (And Live From New York City)

Episode #178 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. It's also episode #20 of Media Hacks. This episode was recorded live in New York City. In a... Read more

By Mitch Joel


November 21, 2009 6:59 PM

Two "Must See" Presentations From Web 2.0 Expo

This past week was the Web 2.0 Expo in New York City. It was a great event. I was fortunate enough to have attended on both Wednesday and Thursday (I presented some new content at the unconference part of the... Read more

By Mitch Joel


November 21, 2009 1:58 PM

Video Games Are The Newest Cable Channels

Trying to understand the real size and scope of the television viewing audience is near-impossible. Even with all of the new monitoring systems, it's hard to really figure out who is watching what (and how much attention they're paying to... Read more

By Mitch Joel


November 21, 2009 1:26 PM

The Next Twitter?

When something becomes popular, the fashionable thing to do is to figure out what comes next. Even if we still haven't really figured out the value of the thing we've already proclaimed dead (or slowing down). On July 13th, 2009,... Read more

By Mitch Joel


November 19, 200910:09 AM

The New Search Landscape

When you think of search engines and the Internet, it's hard not to think of Google (and not much else). When you think of Google, it's also hard not to think of the classic children's tale, The Little Engine That... Read more

By Mitch Joel


November 17, 2009 9:38 PM

H1N1 And Social Media (There Is A Connection)

Are you going to get the H1N1 vaccine? There are many people who are very on-the-fence about this vaccine (well, actually, all vaccines). One of the better sources that persuaded me to get the shot (got mine today) was this:... Read more

By Mitch Joel


November 16, 2009 6:09 AM

Digital Marketing And Personal Branding Freebies

If you have not already picked up a copy of my first book, Six Pixels of Separation, this might be the perfect opportunity... For the next five day (until Friday, November 20th, 2009), if you buy a copy of Six... Read more

By Mitch Joel


November 15, 2009 8:49 PM

A Marketing Thriller

Episode #177 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. This is an important episode. It is not a standard episode of the Podcast, but something very different.... Read more

By Mitch Joel


November 14, 2009 3:11 PM

The Trigger Finger

If the way in which we use the Internet (and mobile) is so different from traditional media, the advertising is going to have to change. How many times have you found yourself sitting in front of the television, watching a... Read more

By Mitch Joel


November 14, 2009 1:16 PM

Newspapers, Google, Advertising And The Big New Media Mess

Here is a very fascinating interview with Rupert Murdoch (News Corp. Chief Executive Officer). This could well be one of the most interesting looks at what happens when a traditional media is in flux, uncertainty and will do (and say)... Read more

By Mitch Joel


November 13, 200911:54 PM

Why Digital Agencies Aren't Ready To Lead (And Why Traditional Agencies Shouldn't Either)

One of the more dynamic online conversations about Digital Marketing over the past few weeks has been happening over at Advertising Age. The conversation started in the article titled, Why Digital Agencies Aren't Ready to Lead, by Ana Andjelic and... Read more

By Mitch Joel


November 13, 200910:56 PM

How To Avoid Bad Television

One of the best (and easiest) ways to avoid bad television, is to watch good television online. Yes, there is plenty of good television. And - just like the Internet - you have dig around and scratch beneath the surface... Read more

By Mitch Joel


November 13, 2009 2:49 PM

Your Personal Brand Is Not Scalable

How are you going to outsource or pass-on some of the conversations and opportunities that will come your way as more and more people follow, friend and connect to you? The answer is simple: you can't. And, because you can't,... Read more

By Mitch Joel


November 9, 2009 9:07 PM

6 Ways To Build A Strong Community

"What am I doing wrong?" is often the question many people who are just starting out in online social networks and Social Media (Blogs, Twitter, Facebook, etc...) ask. It's a fair question, but then again, it's not a fair question... Read more

By Mitch Joel


November 8, 200911:38 PM

Media Hacks Podcast #19 Is Now Live

Episode #176 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. It is also episode #19 of Media Hacks. It's not a great excuse, but business travel has kept... Read more

By Mitch Joel


November 8, 2009 1:30 PM

There Is Nothing New Here

It's almost hard to believe that there are some New Media pundits who actually say, "there is nothing new here" when reviewing their peers. It's shocking (and a little bit sad). Last week, there was a Blog post here titled,... Read more

By Mitch Joel


November 7, 2009 2:35 PM

The Social Media Revolution

Need some real insight into the the Social Media revolution? Here is a great video interview with Clay Shirky (author of Here Comes Everybody) from GRIT TV on how Social Media is changing everything from news and media to business... Read more

By Mitch Joel


November 7, 2009 1:42 PM

Don't Give Out Your Slides When Speaking

"Can I have your slides?" is probably the most common question a presenter gets asked. Here's why you should never give them out... If there is one rule of presenting that I constantly see broken, it's the one where a... Read more

By Mitch Joel


November 7, 2009 8:33 AM

Email Still Matters

Email is dead. Right. Along with Blogging, Podcasting and everything else. But how true is that statement when it comes to getting business done? Do teens email as much as they text? Probably not. Teens have not been culturally stewed... Read more

By Mitch Joel


November 5, 2009 9:24 AM

Marketing Is More Important Than You Think

Do you think that this is a Blog about technology? Others have said it's about New Media. Some have even suggested that it's about what's happening right now in the world of Social Media. The truth is that this Blog... Read more

By Mitch Joel


November 1, 2009 8:04 PM

Is All Of This Social Media Making You Hungry?

I was stuck, and it was my own fault. After a long flight delay, I found myself in New York City, walking toward one of the most challenging places in which to find a healthy meal: Times Square. Beyond pizza,... Read more

By Mitch Joel