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Blog Archives
October 2009
October 31, 2009 9:54 PM
The Post-Recession Consumer
John Gerzema is the co-author of the book, The Brand Bubble. He spoke at TEDx KC about what the Post-Crisis Consumer will look like. These 17-minutes will make you think differently about how you sell and market - especially when... Read more
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October 31, 2009 8:42 PM
10 New Business Books Worth Checking Out
There have been a bunch of new business books launched recently. The stack on your night table is about to get a whole lot higher. Here are ten new business book that are worth checking out right away: Connected -... Read more
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October 30, 200910:06 PM
Tweetbait
In the old day (like two years ago), linkbait was one of the best ways to get recognition, attention and comments for your Blog, but things are quickly changing. Several months ago, I sat down with Avinash Kaushik and recorded... Read more
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October 29, 2009 4:00 PM
Loving What You Do
"Passion" is one of those words that is thrown around in every motivational business book. It's a big word, and most simply don't have it. If you have ever read a book on what the best and brightest have done... Read more
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October 28, 2009 9:44 PM
Giving Till It Hurts
At what point do you stop giving and start taking? At what point are you no longer serving the community and looking out for yourself? Those are fair questions and those are the same fair questions that brands ask all... Read more
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October 26, 200910:05 PM
Pushing The Truth Behind Building A Community
Do companies really want to build communities or do they just want to sell you stuff? There is no straight answer to this question. The truth is, there are companies who are genuine and really do want to build a... Read more
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October 25, 2009 1:22 PM
Embrace The Serendipitous Nature Of Marketing
If all you ever do is set-up your own Google Alerts and only follow Blogs and news sites that are of interest to you, you're actually going to lead a very uncreative life. While many people argue that they hate... Read more
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October 24, 200910:25 PM
The Part Of Social Media That Freaks Out Freelance Writers
Before getting into the meat of this Blog post, let it be known that I have been (and continue to be) a freelance writer (been at it since 1989). Yes, I have a full-time job (as President of Twist Image... Read more
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October 24, 2009 9:21 PM
Blogs Are Doing Very Well, Thank You Very Much
Technorati just released their, State Of The Blogosphere 2009, and some of the results will surprise you. According to the Fast Company Blog post, Blogging Is Dead, Long Live Journalism, writers, Bloggers, Journalists (or whatever you want to call them... Read more
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October 22, 2009 6:24 AM
Sharing Corporate Tribal Knowledge
Creating content is never easy. Whether we're talking text, images, audio or video, you have to have a passion for the industry you serve, and you have to also have a passion (or, at least, a knack) for creating some... Read more
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October 21, 200910:03 PM
6 Ways To Look At Negative Feedback
What happens when people do say bad things about you (or your company)? This is - without question - one of the primary reason many companies avoid the conversation that takes place in the Digital channels. It's the exact same... Read more
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October 20, 2009 7:44 AM
Removing The Most Painful Question Potential Clients Always Ask
"I'd like you to come into our offices and help us understand why we still need a website." You can remove the word "website" and interchange it with practically anything from, Twitter and YouTube to Facebook or a mobile website.... Read more
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October 18, 200910:06 PM
Sound Marketing
Here is a great (and short) TED Talk from Julian Treasure (author of Sound Business) all about the often-forgotten power of audio and sound in life, business and marketing... TED - Julian Treasure: The 4 ways sound affects us. (side-bar... Read more
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October 18, 2009 9:41 PM
The Marketing Singularity
This Blog post is going to get a little geeky, techie and weird... you have been warned. On July 25th, 2009 The New York Times ran an article titled, Scientists Worry Machines May Outsmart Man. It tells the story of... Read more
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October 18, 2009 2:11 PM
Google's Next Step Is Not Search
Google is a fascinating brand, company and technology developer. Here are some random (and personal) thoughts about where Google might be going... In the nineties I helped one of the first search engines build their sales and advertising channels. At... Read more
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October 14, 200912:46 PM
Social Media And The Gentle Art Of Management
If there is one question that circulates around boardrooms, organizations and enterprises, it is: how do we manage Social Media from a management perspective? Here are 6 ways for management to manage Social Media: Acceptance - Social Media is not... Read more
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October 12, 200910:26 PM
When We Switch From Free To Paid
When it comes to the troubles of the newspaper and magazine industry, the greater debate always comes full circle to when/how they will begin to charge for content. Some people call it crazy, others think there is no choice, but... Read more
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October 11, 2009 9:48 PM
Does Your Company Need A Social Media Policy?
With more and more employees jumping on to platforms like Twitter and LinkedIn and years of Blogging and Podcasting already water under the bridge, most companies still don't have any kind of corporate policy or guidelines around Social Media, the... Read more
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October 11, 2009 8:54 PM
Personality And Authenticity With Rohit Bhargava
Episode #175 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Immediately following the Brand Camp University event this past weekend in Detroit, Michigan, I had the pleasure to... Read more
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October 10, 2009 4:22 PM
The Key To Your Personal Brand
If there's one lesson/opportunity when it comes to developing your personal brand, it is to make everything about the people you are connecting to and not about yourself. In re-reading that first sentence, it's easy to see the true paradox... Read more
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October 9, 2009 9:12 AM
Bring Trust Agents And Six Pixels Of Separation To Your Community
Chris Brogan, Julien Smith and myself got to talking about expanding the audience for both of our books - Trust Agents and Six Pixels of Separation. We decided to speak more often and in new and different places. That's where... Read more
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October 8, 200911:08 AM
Do This Now
If there is one question I get asked more than any other, it's: "Where do I start with all of this online stuff?" Many people have a knee-jerk readiness to grab onto whatever new and shiny object the rest of... Read more
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October 7, 2009 2:59 PM
No Clicks For You
The early promise of online marketing was that everything is highly measurable... down to the clicks and transactions that follow the ads, but what happens when the clicks run dry? We're about to find out - exactly - what happens... Read more
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October 5, 2009 9:11 PM
Another (Brilliant) Take On The Newspaper Industry
When it comes to saying things in a deep and meaningful way about the impact of technology and the Internet on society, there are few better than Clay Shirky. Two weeks ago, Shirky (the author of the best-selling business book,... Read more
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October 4, 2009 6:29 AM
Media Hacks #18 Is Now Live
Episode #174 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. It's also episode #18 of Media Hacks. If you felt like the conversation went a little kooky when... Read more
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October 3, 2009 7:44 AM
The Myth Of Digital Literacy
In the old days, it was pretty simple: being able to read and write made you a literate individual. Now, with texting, Twitter, video production, etc... trying to define what it means to be "literate" in 2009 can be confusing... Read more
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October 2, 2009 9:51 PM
What Is Google Wave?
If yesterday's Blog post (Killing Something Before It Even Begins) left you wondering what Google Wave is really all about and why it is so important, then this video will help explain it better: (hat-tip: Hugh McGuire - LibriVox -... Read more
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October 1, 200910:58 PM
Killing Something Before It Even Begins
Let's face it: when a new way to communicate and connect comes along, the mass population is quick to dismiss it as clunky, not functional, and not superior to existing channels. It probably has something to do with the way... Read more
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