Blog Archives October 2009
October 31, 2009 9:54 PM

The Post-Recession Consumer

John Gerzema is the co-author of the book, The Brand Bubble. He spoke at TEDx KC about what the Post-Crisis Consumer will look like. These 17-minutes will make you think differently about how you sell and market - especially when... Read more

By Mitch Joel


October 31, 2009 8:42 PM

10 New Business Books Worth Checking Out

There have been a bunch of new business books launched recently. The stack on your night table is about to get a whole lot higher. Here are ten new business book that are worth checking out right away: Connected -... Read more

By Mitch Joel


October 30, 200910:06 PM

Tweetbait

In the old day (like two years ago), linkbait was one of the best ways to get recognition, attention and comments for your Blog, but things are quickly changing. Several months ago, I sat down with Avinash Kaushik and recorded... Read more

By Mitch Joel


October 29, 2009 4:00 PM

Loving What You Do

"Passion" is one of those words that is thrown around in every motivational business book. It's a big word, and most simply don't have it.  If you have ever read a book on what the best and brightest have done... Read more

By Mitch Joel


October 28, 2009 9:44 PM

Giving Till It Hurts

At what point do you stop giving and start taking? At what point are you no longer serving the community and looking out for yourself? Those are fair questions and those are the same fair questions that brands ask all... Read more

By Mitch Joel


October 26, 200910:05 PM

Pushing The Truth Behind Building A Community

Do companies really want to build communities or do they just want to sell you stuff? There is no straight answer to this question. The truth is, there are companies who are genuine and really do want to build a... Read more

By Mitch Joel


October 25, 2009 1:22 PM

Embrace The Serendipitous Nature Of Marketing

If all you ever do is set-up your own Google Alerts and only follow Blogs and news sites that are of interest to you, you're actually going to lead a very uncreative life. While many people argue that they hate... Read more

By Mitch Joel


October 24, 200910:25 PM

The Part Of Social Media That Freaks Out Freelance Writers

Before getting into the meat of this Blog post, let it be known that I have been (and continue to be) a freelance writer (been at it since 1989). Yes, I have a full-time job (as President of Twist Image... Read more

By Mitch Joel


October 24, 2009 9:21 PM

Blogs Are Doing Very Well, Thank You Very Much

Technorati just released their, State Of The Blogosphere 2009, and some of the results will surprise you. According to the Fast Company Blog post, Blogging Is Dead, Long Live Journalism, writers, Bloggers, Journalists (or whatever you want to call them... Read more

By Mitch Joel


October 22, 2009 6:24 AM

Sharing Corporate Tribal Knowledge

Creating content is never easy. Whether we're talking text, images, audio or video, you have to have a passion for the industry you serve, and you have to also have a passion (or, at least, a knack) for creating some... Read more

By Mitch Joel


October 21, 200910:03 PM

6 Ways To Look At Negative Feedback

What happens when people do say bad things about you (or your company)? This is - without question - one of the primary reason many companies avoid the conversation that takes place in the Digital channels. It's the exact same... Read more

By Mitch Joel


October 20, 2009 7:44 AM

Removing The Most Painful Question Potential Clients Always Ask

"I'd like you to come into our offices and help us understand why we still need a website." You can remove the word "website" and interchange it with practically anything from, Twitter and YouTube to Facebook or a mobile website.... Read more

By Mitch Joel


October 18, 200910:06 PM

Sound Marketing

Here is a great (and short) TED Talk from Julian Treasure (author of Sound Business) all about the often-forgotten power of audio and sound in life, business and marketing... TED - Julian Treasure: The 4 ways sound affects us. (side-bar... Read more

By Mitch Joel


October 18, 2009 9:41 PM

The Marketing Singularity

This Blog post is going to get a little geeky, techie and weird... you have been warned. On July 25th, 2009 The New York Times ran an article titled, Scientists Worry Machines May Outsmart Man. It tells the story of... Read more

By Mitch Joel


October 18, 2009 2:11 PM

Google's Next Step Is Not Search

Google is a fascinating brand, company and technology developer. Here are some random (and personal) thoughts about where Google might be going... In the nineties I helped one of the first search engines build their sales and advertising channels. At... Read more

By Mitch Joel


October 14, 200912:46 PM

Social Media And The Gentle Art Of Management

If there is one question that circulates around boardrooms, organizations and enterprises, it is: how do we manage Social Media from a management perspective? Here are 6 ways for management to manage Social Media: Acceptance - Social Media is not... Read more

By Mitch Joel


October 12, 200910:26 PM

When We Switch From Free To Paid

When it comes to the troubles of the newspaper and magazine industry, the greater debate always comes full circle to when/how they will begin to charge for content. Some people call it crazy, others think there is no choice, but... Read more

By Mitch Joel


October 11, 2009 9:48 PM

Does Your Company Need A Social Media Policy?

With more and more employees jumping on to platforms like Twitter and LinkedIn and years of Blogging and Podcasting already water under the bridge, most companies still don't have any kind of corporate policy or guidelines around Social Media, the... Read more

By Mitch Joel


October 11, 2009 8:54 PM

Personality And Authenticity With Rohit Bhargava

Episode #175 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Immediately following the Brand Camp University event this past weekend in Detroit, Michigan, I had the pleasure to... Read more

By Mitch Joel

Utilities:


October 10, 2009 4:22 PM

The Key To Your Personal Brand

If there's one lesson/opportunity when it comes to developing your personal brand, it is to make everything about the people you are connecting to and not about yourself. In re-reading that first sentence, it's easy to see the true paradox... Read more

By Mitch Joel


October 9, 2009 9:12 AM

Bring Trust Agents And Six Pixels Of Separation To Your Community

Chris Brogan, Julien Smith and myself got to talking about expanding the audience for both of our books - Trust Agents and Six Pixels of Separation. We decided to speak more often and in new and different places. That's where... Read more

By Mitch Joel


October 8, 200911:08 AM

Do This Now

If there is one question I get asked more than any other, it's: "Where do I start with all of this online stuff?" Many people have a knee-jerk readiness to grab onto whatever new and shiny object the rest of... Read more

By Mitch Joel


October 7, 2009 2:59 PM

No Clicks For You

The early promise of online marketing was that everything is highly measurable... down to the clicks and transactions that follow the ads, but what happens when the clicks run dry? We're about to find out - exactly - what happens... Read more

By Mitch Joel


October 5, 2009 9:11 PM

Another (Brilliant) Take On The Newspaper Industry

When it comes to saying things in a deep and meaningful way about the impact of technology and the Internet on society, there are few better than Clay Shirky. Two weeks ago, Shirky (the author of the best-selling business book,... Read more

By Mitch Joel


October 4, 2009 6:29 AM

Media Hacks #18 Is Now Live

Episode #174 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. It's also episode #18 of Media Hacks. If you felt like the conversation went a little kooky when... Read more

By Mitch Joel


October 3, 2009 7:44 AM

The Myth Of Digital Literacy

In the old days, it was pretty simple: being able to read and write made you a literate individual. Now, with texting, Twitter, video production, etc... trying to define what it means to be "literate" in 2009 can be confusing... Read more

By Mitch Joel


October 2, 2009 9:51 PM

What Is Google Wave?

If yesterday's Blog post (Killing Something Before It Even Begins) left you wondering what Google Wave is really all about and why it is so important, then this video will help explain it better: (hat-tip: Hugh McGuire - LibriVox -... Read more

By Mitch Joel


October 1, 200910:58 PM

Killing Something Before It Even Begins

Let's face it: when a new way to communicate and connect comes along, the mass population is quick to dismiss it as clunky, not functional, and not superior to existing channels. It probably has something to do with the way... Read more

By Mitch Joel