Blog Archives September 2009
September 30, 200910:25 PM

The Notion Of A Computer Room

How often do you stop, take a breath and think about just how much things have changed in such a short period of time? Just the other day, someone sent me a link to a new real estate website. In... Read more

By Mitch Joel


September 29, 200910:19 PM

People Will Pay For News Online... Just Not A Lot Of People

The days of scoring record profits - year on year - for traditional publishers may be coming to an end. It doesn't mean that they will not make any money. It just means that they will make a lot less... Read more

By Mitch Joel


September 29, 2009 7:43 PM

Free Audio Book Excerpt Of Six Pixels Of Separation

Episode #173 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. It's also a free excerpt from my audio book, Six Pixels of Separation. This episode of the audio... Read more

By Mitch Joel


September 24, 2009 3:12 PM

320 Pages On Twitter For 140 Characters

Shel Israel looks nothing like the type of person you might think is on Twitter. The 65-year-old spent years in the public relations profession in San Francisco getting journalists and the like hyped about tech products. When you're on that... Read more

By Mitch Joel


September 23, 2009 4:05 PM

Customer Reviews Matter More Than You Think

There is no doubt that allowing customer reviews on any website creates more sales. But, there's something else that is happening too... Like you, I'm a huge fan of consumer reviews (or customer reviews or peer reviews - depending on... Read more

By Mitch Joel


September 22, 200910:24 PM

The Irresponsible Marketer

When times are tough, what makes more sense: to market to those who are interested in what you're selling or to anyone and everyone in hopes of breaking through? You are never going to catch me arguing that there is... Read more

By Mitch Joel


September 22, 2009 3:19 PM

Business Book Club Opportunity

There is something about reading a complete business book (cover to cover) that can't be matched by Blogs, magazines or newspaper articles. So, here's a challenge/opportunity... Many years ago I started the Montreal Business Book Club. It was a monthly... Read more

By Mitch Joel


September 20, 200910:15 PM

Media Hacks #17 Is Now Live

Episode #172 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. It's also episode #17 of Media Hacks. Finally, back with a new episode of Media Hacks where we... Read more

By Mitch Joel


September 20, 2009 4:26 PM

Getting Called Out

It's easy to sit behind a keyboard and call out both individuals and brands. There's an argument for it and an argument against. So, is it worth doing?  Let's preface my personal point of view with two thoughts: If you... Read more

By Mitch Joel


September 19, 2009 2:53 PM

When Love Comes To Town - A Mass Media Love Story

People say that Mass Media doesn't matter anymore. People say that Blogging and online social networks are the new reality. That may not be the case... Imagine a world without Mass Media (which is something that many "Social Media Experts"... Read more

By Mitch Joel


September 19, 2009 8:13 AM

There's Nothing Like Pressing The Flesh

One of the real ways to get ahead in these online channels is to take things offline. To meet people in their protein forms. To share, to learn, to build and to grow. Never forget that. There are still many... Read more

By Mitch Joel


September 17, 2009 4:53 AM

Digital Marketing Is The Clear Winner

That's not a statement, but rather fact if you believe the just-released, 2009 Media Survey Results & Analysis. According to the eMarketer news item, Media Dollars Shift to Digital in Downturn (published September 16th, 2009): "While a majority of respondents... Read more

By Mitch Joel


September 14, 200910:11 PM

Google Takes Another Swipe At Newspapers And Magazines With Fast Flip

Traditional print media companies got the Internet all wrong. It started off in the wrong place and it seems like there is little they can do to recuperate. To make matters better (or worse, depending on who you ask), Google... Read more

By Mitch Joel


September 13, 2009 9:10 PM

Twitter Talk With Shel Israel - Author Of Twitterville

Episode #171 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Shel Israel recently released a book on Twitter titled, Twitterville. He was in Montreal to speak at a... Read more

By Mitch Joel


September 13, 2009 9:59 AM

Benchmarking The Internet Against TV

Whenever you attend any kind of marketing conference (be it for the Internet or a general marketing session), the one question that always comes up is, "when will the Internet surpass television in terms of mass consumption and usage?" That's... Read more

By Mitch Joel


September 12, 2009 9:34 PM

Jim Collins And Charlie Rose Discuss Business And Great Companies

Jim Collins is the author of the best-selling business books, Good To Great and Built To Last. He was recently featured on Charlie Rose (August 19th, 2009) to discuss his latest book, How the Mighty Fall: And Why Some Companies... Read more

By Mitch Joel


September 12, 2009 9:24 AM

Six Pixels of Separation - Video Interview And More Book Updates

It has been one amazing/interesting week after launching the book, Six Pixels of Separation. Before we get to the video interview about the book, here are some updates... Six Pixels of Separation - the audio book. The audio book for... Read more

By Mitch Joel


September 10, 2009 4:51 PM

From Degrees To Pixels

It's hard for many to embrace, but it's a reality. Changes in business today are becoming more and more dramatic and pronounced. It's not just something that has been written about in this column for the past year and a... Read more

By Mitch Joel


September 8, 2009 9:01 AM

Asking For Help

Human beings have a tendency to want to help one another. When push comes to shove (it can be an emergency or otherwise) people who would normally never socialize tend to come together with miraculous results. It's somewhat curious why... Read more

By Mitch Joel


September 7, 2009 9:12 PM

In Conversation With Steve Wozniak

Episode #170 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. First off, let me say that the audio quality of the phone call is pitiful in this Podcast.... Read more

By Mitch Joel

Utilities:


September 7, 2009 8:49 AM

Six Pixels of Separation Book Reviews And Media

In trying to figure out a place to keep reviews and media for the book, Six Pixels of Separation, organized, I settled on this page. If you're interested in reviews, media and that sort of stuff about the business book,... Read more

By Mitch Joel


September 5, 2009 6:49 PM

What's In Your Bag?

Wouldn't you just love to snoop around in other people's work bags (or briefcases) to see their gear and what they use? I just came across this very smart widget from Amazon. I like the fact that you can add... Read more

By Mitch Joel


September 4, 2009 8:34 PM

Attention Radio DJs: There Is Still Hope

If you think that the newspaper and magazine industry are in trouble, terrestrial radio is hurting pretty badly too. If you even bother to spin the radio dial while in your car or at home, you'll note a severe lack... Read more

By Mitch Joel


September 3, 200910:17 PM

How To Market Yourself As A Speaker

Many people say they would like to do more public speaking. Many people bill themselves as Public Speakers. Many people would like to be represented by a speaker's bureau. Here are some thoughts to consider first... Let me start off... Read more

By Mitch Joel


September 3, 2009 9:05 PM

A 60 Second Movie From A 140 Character Tweet

If you thought the notion of snackable content was crazy, this should make you nuts... Arjun Basu is one of the more interesting people on Twitter (full disclosure: by day, Basu works at Spafax which owns enRoute Magazine and he... Read more

By Mitch Joel


September 2, 2009 7:28 PM

Twitter For Travel

Social media can put you in good company, especially when you're making connections on the fly. A few months back, I had a two-day conference in Dana Point, California. I had never been there and did not know a soul... Read more

By Mitch Joel


September 1, 2009 8:56 PM

The Saddening State Of Mass Media

There has been a lot of talk - both in traditional and online media - about the Government's desire to better understand (and potentially regulate) the many online social channels we use to connect. From Blogs to Twitter, there is... Read more

By Mitch Joel