Blog Archives July 2009
July 31, 2009 9:45 PM

Chris Anderson Discusses The Radical Price Of Free At Google

Chris Anderson is the editor of Wired Magazine and the author of the best-selling business book, The Long Tail. He recently released his second book, Free - The Future of a Radical Price, which is already a New York Times... Read more

By Mitch Joel


July 31, 2009 9:08 PM

How Big Business Is On Twitter Without Being "On Twitter"

In the past couple of weeks there has been multiple instances where well-known brands have confided in me that they are on Twitter, but not participating. What, exactly, are they doing if they're on Twitter but don't have an account,... Read more

By Mitch Joel


July 30, 2009 6:24 AM

The Lesser Of Two Evils When It Comes To Digital Marketing

In a recent keynote address I gave, a discussion came up surrounding Facebook, privacy, and the general public's best interests. It's a story that has been covered in the news in recent months, but the truth is that this story... Read more

By Mitch Joel


July 28, 200911:11 PM

Should News Be Free?

With all of the talk about the future of newspapers and journalism, comes a bigger question... should news be free? If you've been following along at home, there has been all kinds of action in the news media space. Most... Read more

By Mitch Joel


July 28, 2009 9:31 PM

Twitter Rooms For Sharing And Exploring

One of the major complaints that people have about Twitter is how hard it is to sort and follow certain people and conversations. There is a solution and it's not coming from the good folks at Twitter. Yes, there are... Read more

By Mitch Joel


July 26, 200910:09 PM

In Conversation With PR Blogger, Author And Practitioner Geoff Livingston

As mentioned previously, the Six Pixels of Separation and Media Hacks audio Podcast will no longer be listed in this Blog feed. If you want all of that audio goodness, it will only show up in the Podcast feed. The... Read more

By Mitch Joel

Utilities:


July 25, 200910:05 PM

When It Comes To Reinvention

When it comes to reinvention, who is best to lead to the change? Is it the old guard, the new guard or does it come from a corner or pocket of the world that no one sees coming? This is... Read more

By Mitch Joel


July 25, 2009 3:02 PM

The Art Of No

When is it ok to say "no" to someone in Social Media? If someone follows you on Twitter, do you have to follow them back? If they join your group, do you have to join theirs as well? Chris Brogan... Read more

By Mitch Joel


July 23, 200910:03 PM

The Ultimate Digital Marketer's Reference

Once in a while there is another Blog post that is so good that you just have to share it with everyone. Today is one of those days. If you have any inkling of involvement in Digital Marketing, building websites... Read more

By Mitch Joel


July 22, 200911:02 PM

Evolutionize Your Marketing

It seems like everyone is busy looking to their left and to their right in hopes that someone else is going to come up with a way to revolutionize advertising. After thinking about this long and hard, it looks like... Read more

By Mitch Joel


July 21, 2009 9:53 PM

Forget The Search Engine. Bring On The Referral Engine

Not a day goes by that someone, somewhere is not Blogging, Tweeting or commenting by the water-cooler about what the next generation of search engines will look like. As every new search engine that comes on the market knows, the... Read more

By Mitch Joel


July 21, 2009 2:08 PM

In Conversation With Brand Digital Author Allen P. Adamson

The Six Pixels of Separation and Media Hacks audio Podcast will no longer be listed in this Blog feed. If you want all of that audio goodness, it will only show up in the Podcast feed. Starting with this episode... Read more

By Mitch Joel

Utilities:


July 20, 2009 7:37 PM

Keeping It Real

What are these digital channels really all about? Following is the first of six online videos we (the team at Twist Image) created in conjunction with the September release of the book, Six Pixels of Separation. Feel free to watch... Read more

By Mitch Joel


July 20, 2009 7:30 PM

The Difference Between A Blog And A Website

What really made a Blog a "Blog" when the platform was first introduced was not the diary-like flow of content or what you posted. It was the RSS (the delivery mechanism of the content). The ability to syndicate and subscribe... Read more

By Mitch Joel


July 20, 200910:45 AM

Single-Serving Websites Make A Tweet Look Rich In Content

One simple page with one simple feature. Is this the future of websites? Do you remember the first time you saw Twitter? You probably laughed and thought to yourself, "this is moronic. Who cares what your cat ate for breakfast... Read more

By Mitch Joel


July 18, 200910:29 AM

3 Articles That Inspire New Media Thinking

Here are three pieces of content (some articles, some Blog postings) that add fresh, unique and thought-provoking perspectives to business. If you're having a bit of a grey and rainy Saturday, these should add some intellectual sunshine to your weekend...... Read more

By Mitch Joel


July 18, 2009 9:52 AM

We're All Here For The Same Reason: To Kill Time

Do you go online for business? To do research? To buy stuff? To influence others? According to a recent news item in eMarketer, we all go online to do one thing: pass time. As we all sit and pontificate on... Read more

By Mitch Joel

Utilities:


July 16, 2009 5:33 AM

Employment 2.0

There is no doubt that the employment landscape is shifting. It's not just the stats from the national or local employment rate. It also has little to do with the recession, getting fired, or being laid off. There is a... Read more

By Mitch Joel


July 14, 2009 9:38 PM

Where The Marketing Budgets Are Going

"Traditional Marketing Budgets Lose to Interactive." That was the title of the news item from MediaPost's Research Brief today. "According to Forrester Research, reported by Richard H. Levey at Directmag.com, 60% of marketers surveyed will increase their interactive marketing budgets... Read more

By Mitch Joel


July 13, 200910:10 PM

Media Is Human

Have you ever really considered that one of the biggest shifts we have seen in the past decade is that media has suddenly become human? It may seem obvious enough. "Of course media is human, just look at Blogs, Twitter... Read more

By Mitch Joel


July 12, 200910:16 PM

12 Ways To Conduct A Great Interview

"Just write out some questions and ask them." That could well be one of the biggest mistakes when it comes to conducting an interview. A friend shot me an email this week and asked for my opinion on how to... Read more

By Mitch Joel


July 12, 2009 9:22 AM

Augmented Reality - A Marketer's Primer

If you're looking to stay slightly ahead of the Digital Marketing curve and wondering if virtual worlds like Second Life are going to make a comeback, Augmented Reality could well be "what's next" and a huge skip past virtual worlds.... Read more

By Mitch Joel


July 12, 2009 8:36 AM

The Good Client

One of the hardest things to do is to choose a Digital Marketing agency. Here's why: In the traditional advertising world, the scales are semi-balanced. You have both client and agency who were both schooled with similar material (education) and... Read more

By Mitch Joel


July 9, 200910:45 PM

The Ultimate Question For Digital Marketers

Here's the thing about Digital Marketing, New Media and Social Media: if you're only in it for yourself, not much great stuff can happen. On a personal note, I've been hearing a lot of backchannel comments about people questioning why... Read more

By Mitch Joel


July 7, 2009 5:07 PM

On Being Findable

If someone can't find you off of a simple search engine query, all is lost. It doesn't matter if you're representing a brand/company. It doesn't matter if it's just you. It doesn't matter if you're a start-up entrepreneur, and it... Read more

By Mitch Joel


July 5, 2009 9:36 AM

Marketing The Unmarketable

When really thinking about the many new tools and platforms that are available for Marketers to connect to consumers, we may have to embrace the idea that - in the end - we're trying to "market the unmarketable." Nearly nine... Read more

By Mitch Joel


July 4, 2009 4:58 PM

Netbooks Power The Ultimate Road Warriors

In a world where my office is more often than not an aisle seat at 35,000 feet, I spend my days trying to do more with less. Ultraportable laptops make sense for someone like me. But while they're small, they... Read more

By Mitch Joel


July 2, 2009 6:49 AM

Six Podcasts You Should Listen To

In all of the fuss to rush to Twitter or fawn over some viral videos on YouTube, there's a subtle and ever-growing audio platform that seems to have lost some its lustre in terms of public excitement, but continues to... Read more

By Mitch Joel


July 1, 2009 9:35 PM

The Idea Of Free Is Radical - So People Are Going To Freak Out

There are those who write books that explain where the world is at. There are those who write books about where the world is going. If you do the latter, you have to be prepared for the disbelievers and haters.... Read more

By Mitch Joel