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Blog Archives
June 2009
June 30, 2009 9:02 PM
Six Ways To Find Business Inspiration
Being creative is not easy. Being original is not easy. Reading books on how to be creative and how to be original is not something that many people do often enough (myself included). There's also a huge difference in being... Read more
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June 29, 200910:30 PM
Giving Something A Fighting Chance
Blogging is dead. Twitter is dead. MySpace is dead. Podcasting is dead. Dead is dead. Let's trot out the "fill-in-the-blank is dead" horse and beat it one last time, shall we? Whether we're dumping MySpace for Facebook, Twitter for FriendFeed,... Read more
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June 29, 200910:14 AM
Publisher's Weekly Offers Up The First Review Of Six Pixels Of Separation Book
Following is the first print review of my forthcoming book, Six Pixels of Separation, courtesy of Publisher's Weekly. The real "first" review was a video review done by Chris Brogan (over here: Don't Trust My Review of Six Pixels of... Read more
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June 28, 2009 9:27 PM
The Death Of Scarcity
Editors used to control the journalists and decided which words made it to which pages. Music companies used to control the musicians and decided which albums made it into the record stores. TV stations used to control the actors and... Read more
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June 28, 2009 1:35 PM
When Everything Fits In The Palm Of Your Hand
Does something become more popular if you make it easier to do? There used to be this running joke about how easy it is to Podcast. Instead of a full recording studio with expensive mixing boards and microphones, you could... Read more
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June 26, 200910:02 PM
On Twitter And Conversion
If you use Twitter solely for personal use, this Blog post is not for you. If you use Twitter for your business or your brands, there has to be some kind of conversion at the end of the day. How's... Read more
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June 25, 200910:27 PM
How Social Media Can Make History
Here are 17 minutes that just might help you understand the true power of everything we're experimenting with online, and give you a small glimpse into how technology is connecting us all. Clay Shirky (author of the book, Here Comes... Read more
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June 25, 200910:04 PM
The Power Of Intent
The word "should" is more powerful than you might imagine. How do you think people should Blog, use Twitter or post videos on YouTube? I'm just as guilty as the next person when it comes to "should"-ing all over people.... Read more
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June 24, 200910:30 PM
Twitter Is Going To Kill RSS
Information overload. We're all dealing with it. We were dealing with it when there were only a handful of publishers and producers. Now, everyone is a publisher and producer. We used to be able to count on our RSS readers... Read more
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June 24, 2009 9:58 PM
This Conversation Is A Blip
At some point very soon, we're all going to have to reconcile the new reality that everything is in real-time and very few of us will ever look back to see what we missed. Real-life scenario: Email: "Mitch, I didn't... Read more
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June 21, 2009 7:38 AM
Half Of Your Twitter Efforts Are Wasted - The Trouble Is We Don't Know Which Half
As popular as Twitter is, we're starting to see some startling statistics about who is really using it, what they're using it for and what is going on behind the curtain. Last week, HubSpot released a second version of their... Read more
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June 19, 2009 7:33 AM
Six Pixels Of Separation Live In New York City - Special Invitation (And It's Free)
My first book, Six Pixels of Separation - Everyone Is Connected. Connect Your Business To Everyone, hits the book (and e-book) shelves the first week of September 2009. In preparation for the launch, my publisher is putting together a very... Read more
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June 18, 2009 8:57 AM
Re-imagining The Business Conference
In August of last year, I wrote the Blog post, Changing Business Through The Unconference, that looked at a new kind of gathering in which individuals were connecting and collaborating online to create an event in the real-world that was... Read more
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June 17, 200911:00 PM
Summer Reading List - Six Picks To Get You Thinking
Summer is here (ok, based on the weather, it's almost here). As things slow down and people shift into summer vacation mode, there are more than a handful of great business books to devour. Here is my summer reading list... Read more
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June 17, 2009 9:58 PM
Learning From The Past
There's sometimes more to learn from quitting or being fired from a job than you probably realize. Full disclosure: I've been fired from jobs and I've quit jobs. Along with my business partners at Twist Image, we employ close to... Read more
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June 16, 200910:22 PM
The Slippery Slope Of Being Provocative
The only way to get attention is to do something that will get you attention (duh). Apathy sucks. It's the way of the world. As a former music journalist, I had the opportunity to interview Gene Simmons from the rock... Read more
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June 13, 2009 9:58 PM
The Day The Media Died
Sometimes it's hard to tell whether we need to laugh, cry or just move on: (hat-tip to Louise Clements via Facebook)... Read more
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June 13, 2009 9:48 PM
Inches Not Miles
For a business to grow, it used to be all about closing as many big deals as possible. Things are quickly changing. One change in a business used to be able to make a big impact, and it was one... Read more
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June 12, 2009 7:05 AM
The Power Of Traditional Mass Media
It's easy to sit around and complain that "people don't get it" and it's equally easy to dismiss traditional media for what it really is: a huge powerhouse and place where your future customer is right now. Here are some... Read more
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June 10, 200910:21 PM
Attention Marketers: Prepare For The Facebook Land Grab This Weekend
Starting at midnight Saturday, individuals can now claim their own Facebook vanity URL (or, as Facebook is calling them, Facebook Username). The net result is that instead of having your Facebook profile located at: http://www.facebook.com/profile.php?id=693655025&ref=profile as of this weekend, it... Read more
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June 9, 2009 9:23 PM
The New Game Changer - The Marketing Crisis
We talk about the economic crisis. We talk about the environmental crisis. Let's talk about the realities of the marketing crisis. There is no other way to kick off this special issue of Marketing magazine focused on the digital marketing... Read more
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June 9, 2009 9:51 AM
The Dirty Little Secret Of The Twitter Elite
Just because they're following you on Twitter, it does not mean that they are paying attention to you. In a world of Social Media, mass collaboration, sharing and conversations, does anyone find it in the least bit interesting how little... Read more
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June 6, 2009 5:14 PM
On Selling (And Marketing) Books
BookCamp Toronto is just about to wrap up. It was an amazing day that lived up to its tagline of being, "a conversation about the future of books, writing, publishing, and the book business in the digital age." If ever... Read more
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June 6, 2009 6:45 AM
The Most Valuable Book You Ever Read
As BookCamp Toronto is about to start, it go me thinking about what, exactly, books are and what they really mean (why do people love them so much)? Lately, some very smart people (like Jeff Jarvis - author of What... Read more
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June 4, 200911:25 AM
In Search Of Excellence - The New Search Engine Wars
Last July, a new search engine called Cuil made its way on to the market. As with anything and everything online, as soon as some kind of new platform, application or technology gets released, the initial knee-jerk reaction from the... Read more
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June 3, 2009 9:57 PM
When Online Advertising Fails The Newspaper Industry
If you've been following the newspaper deathwatch, the two main sources of revenue that they are saying will help them survive and thrive in the new economy is online advertising or some kind of paid subscription model for the content.... Read more
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June 2, 200910:12 AM
When The Media Is The Message
The following is a cross-post from the Sparksheet Blog. It was an interview conducted with me by Spafax Editorial Director, Arjun Basu. You can view the original post here: When The Media Is The Message. What do we mean when... Read more
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June 1, 2009 8:55 PM
How To Read More (But Carry Less) When You Travel
How much reading can you get done on any given flight? If you're like me, you stockpile all the best articles, books and magazines for the hauls and then stuff your briefcase and carry-on with what seems to be way... Read more
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