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Blog Archives
April 2009
April 30, 200910:01 PM
What Is Your Homepage?
With any modern web browser, you don't just have to choose one homepage every time you open your browser. The ability to have multiple tabs opened means that you can have multiple homepages all of the time. My current default... Read more
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April 29, 2009 9:50 PM
Speaking In A Powerful New Way
Good ideas spread. Bad ideas spread. I've said it before, and I will say it again: the best thing about Social Media is that anyone can publish anything, and the worst thing about Social Media is that anyone can publish... Read more
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April 29, 2009 8:17 PM
Understanding Ecosystems
If ever there was a buzzword brewing around strategy meetings and marketing conversations it is: ecosystem. All great marketing tactics must live, breathe and evolve within the marketing ecosystem that brands are creating and nurturing for their products and services... Read more
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April 28, 2009 6:36 AM
A New Way To Buy Advertising
What if everything we knew about buying and selling advertising was about to change? Charlene Li is the co-author of the groundbreaking best-selling business book, Groundswell, with Josh Bernoff. The former Forrester Research executive (she now runs her own consulting... Read more
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April 26, 2009 9:27 PM
Fortune 500 List Demonstrates The Power Of Blogging
While companies are even quicker to flip the switch and hop on to Twitter, more and more companies are still just beginning to publish public-facing Blogs (while some haven't even thought about it yet). The following research illustrates that Blogging... Read more
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April 25, 2009 8:35 AM
This Space (Is Not) For Sale
Marketers are going to be using Social Media a lot more in the coming year. Some of it will just be a re-direction of their advertising dollars, and some of it will be in trying to figure out what other... Read more
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April 23, 2009 7:17 AM
Making Things Click Online Is Smart Business
If there's one conversation happening around the water cooler right now, it is how to figure out what's working in terms of marketing your business, how to measure it, and how to make it work even more efficiently. This talk... Read more
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April 22, 2009 3:43 PM
The Present And Future Of Media – Big Trouble Or Huge Opportunity?
Five very interesting, very different and very scary news items just crawled across the wire (or Google Reader - depending on how "with it" you are). Independently, they are worrying, when placed against one another, they create an even bigger... Read more
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April 22, 200910:49 AM
Go Google Yourself
With over 1.5 billion people online (and more coming online each and everyday), the search results that show-up when you do a simple search on your own name can be confusing. What do you do if there are other people... Read more
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April 21, 200911:57 AM
The Business Of Blogging
Maybe all of those Bloggers taking $500 per Blog post from advertisers to post about their brands, products and services is paying off. That's the word from The Wall Street Journal today. It turns out that Blogging is becoming serious... Read more
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April 19, 200910:55 PM
Facebook Manners And You
A very cute little video on YouTube if you're interested in "the electronic friendship generator" known as Facebook... (hat tip: Louise)... Read more
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April 18, 2009 7:41 PM
Recommendation Engines As The Future Of News
Do you like reading the news online, or do you prefer to read the news, copy and paste the link into a recommendation engine and vote other news items up or down? Is Digg still a little too nerdy for... Read more
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April 18, 2009 5:39 PM
Six Common (But Overlooked) Speaking Mistakes
When having to get up in front of a group to present, it's always important to remember, know and master the basics of what makes a presentation great (those include structure, knowing your content, making eye contact, hand gestures, etc...).... Read more
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April 17, 2009 9:23 PM
Defining Failure
Not enough people come to our website. No one comments on this Blog. There are not enough people following us on Twitter. We need to find a way to get more people to our Facebook Page. All of those (and... Read more
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April 16, 2009 8:36 PM
What's Really Happening Online
There was some fascinating data and statistics released on Tuesday from Nielsen Online according to the Marketing Charts news item, Average American Surfed 2,554 Pages in March, on the Internet habits and usage of Americans. Here's a breakdown of what's... Read more
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April 15, 200911:18 PM
The Retweet Is One Of The Best Measurements Of A Brand's Success
There's no way around it, when it comes to thinking about what needs to be measured for online success, no one is smarter than Avinash Kaushik. Kaushik is the author of Web Analytics - An Hour A Day, Blogger over... Read more
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April 13, 2009 8:35 PM
Before You Go Bashing…
There is one thing that Journalists do that Bloggers could learn a lot from: checking facts and sources. One of the best things about New Media is that anyone who has a thought can publish it to the world. One... Read more
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April 12, 2009 8:56 AM
Easter Eggs
What does a real fan love? A real fan loves it when they can find (and share) an Easter Egg. An Easter Egg is a hidden message or inside joke usually found in movies, books, CDs, video games, websites, etc...... Read more
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April 10, 2009 9:15 PM
It's Not A Numbers Game (But It Is A Numbers Game)
Having several thousand people following you on Twitter is not going to save your business. It's also going to be extremely hard to monetize that traffic. Also, by the time you are finally able to build any kind of substantial... Read more
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April 9, 2009 9:27 PM
Trying To Outgoogle Google
How do you think the traditional media is reacting and growing their business? Are they keeping pace, falling behind or simply stuck with their heads in the sand? Following is an amazing roundtable discussion titled, A conversation about print journalism... Read more
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April 9, 2009 6:41 AM
Hold Off On Twitter - Fix Your Website First
It's fundamental - focus on your website. You thought this Blog post was going to tell you that you're missing the boat because your company is not on Twitter or blogging. Wrong. Maybe the problem is that you have not... Read more
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April 7, 200911:56 PM
When You're Online Even When You're Not Online
If you never really took two seconds to think about privacy and what all of our lives now look like because of these online channels and platforms, here's a fictional story that may ring true for you... Warren is the... Read more
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April 6, 2009 5:05 PM
What Three URLs Are On Your Mind Today?
What's on your mind today? What three URLs have you been looking at more than usual today? I wish I remembered where I saw this question asked (or who asked it) over the weekend (it must have been on Twitter).... Read more
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April 4, 200910:45 PM
Six Ways To Leave A Better Comment
In this past week, there were multiple people from very different parts of the Marketing and business world that asked about Blogging, its relevancy and how to really dig deeper into these conversations. Without question, the whole "is Blogging dead?"... Read more
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April 4, 2009 1:37 PM
Online Social Networking Is Good, Clean Fun
Online social networking is not just good in terms of connecting and growing your personal network and business. It's also becoming a great form of entertainment. There was more great news out of Marketing Charts yesterday with the news item,... Read more
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April 2, 200910:53 PM
Start A Movement
Without a doubt, the number one question asked about these new Digital Marketing channels is this: do people really care and want brands to participate in online social networks? Most brand managers have a hard time believing that anyone cares... Read more
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April 1, 200910:31 PM
Always Remember Marketing Is Not Advertising
It's not just traditional mass media advertising that is being affected by the economy. It turns out that Web advertising is beginning to show signs of economic woes as well, but make no mistake about it, Digital Marketing is still... Read more
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