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Blog Archives
January 2009
January 31, 2009 7:47 AM
The Internet And The Publishing World... A Look Back (And Update From Yesterday)
If yesterday's Blog posting, When The Only Thing That Can Save You Will Also Kill You..., got you thinking, you might want to watch this little news clip from YouTube on the newspaper industry and computers (circa 1981) called, 1981... Read more
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January 30, 2009 8:08 PM
When The Only Thing That Can Save You Will Also Kill You...
A fascinating article from The New York Times titled, MediaNews Sees Bad Timing On Newspapers, Not Bad Bets, by Richard Perez-Pena (published December 15th, 2008) looks at how the MediaNews Group bought newspapers like The Mercury News at the worst... Read more
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January 29, 200910:12 AM
The TED Conference Is All About Ideas Worth Spreading
If you could invite anyone to a dinner party, who would you invite? What would it look like? That was the premise and that was the question that Richard Saul Wurman asked himself in the mid-'80s. Wurman - a U.S.... Read more
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January 28, 2009 2:42 PM
10 Twitter Users That Every Marketing Professional Should Follow
If you are using the micro-Blogging platform Twitter you may have noticed something interesting over the past month or so: as user adoption continues to increase and as Twitter gets more and more recognition in the mass media, the number... Read more
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January 27, 2009 9:11 PM
You Have To Know Where You Have Been To Know Where You Are Going
A brilliant little movie on the history of the Internet. Well worth the eight minute watch: (hat-tip: Virginia).... Read more
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January 26, 200911:30 PM
Google Launches 'The Google' For Older Adults
"MOUNTAIN VIEW, CA — The popular search engine Google announced plans Friday to launch a new site, TheGoogle.com, to appeal to older adults not able to navigate the original website's single text field and two clearly marked buttons. 'The Google... Read more
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January 24, 200910:04 PM
You Favorite Business Book
If you had to choose just one, what would be your favorite business book? Could you choose just one? Would you share your story? This Blog posting has two sides to it. 1. will be about the Marketing genius behind... Read more
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January 23, 2009 9:43 PM
Be Careful What You Pay For... Or Speak For
How would you feel if you paid over $1500 to attend a conference but you were never informed that some of the "speakers" actually paid to be speaking in sessions that were nothing more than a heavily veiled sales pitch?... Read more
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January 22, 2009 9:55 PM
Where Influence Lives
"TV still has the most influence on purchasing decisions in five major markets — even among Internet users — according to a study conducted in September and October 2008 by Deloitte." That is how the eMarketer news item, And the... Read more
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January 21, 2009 5:15 PM
My Space Is Your Space To Sell Your Ideas (Not Your Products Or Services)
What do you want out of the comment section on a Blog? Someone's marvellous insights or someone telling you how they sell a product or service around the topic of the Blog posting? One of the main things that Marketers... Read more
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January 20, 2009 9:47 PM
Open
Today was a very special day. It was more than simply watching history in the making. Change became more than just a saying on a button. In many ways we are not just ushering in a new President of the... Read more
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January 20, 2009 8:11 PM
Surprise! Andy Nulman Is Giving Away Copies Of His New Book
Longtime Six Pixels of Separation friend (and my former boss), Andy Nulman, is giving away 200 copies of his newest book, Pow! Right Between The Eyes! - How To Profit From The Power of Surprise. The book comes out in... Read more
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January 19, 200911:00 PM
Renting Lists
In the old days of Marketing (sometime last year), you could get away with renting someone else's list. There are some who might argue that renting lists is still the way to go. Why don't people take the budget they... Read more
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January 17, 200911:56 PM
Get Them To Stick Around - Six Ways To Build Consistent Traffic
How do you get people to come to your space, participate and become loyal community members? It's no longer just about providing value and being trustful. It's also not just about being provocative or creating linkbait. With so much content... Read more
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January 16, 2009 7:23 AM
Not Sure Who To Follow?
One of the biggest challenges in diving into some of the newer Social Media channels is figuring out who is worth following or who is creating some of the more compelling content. Let's be clear, just because someone has a... Read more
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January 15, 2009 6:39 AM
The Great Untethering Of Marketing
Mobile is no longer about what you can do on your cell phone. Mobile is all about doing more, all of the time. A long while back, I made a decision to make the switch from marketing on the Internet... Read more
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January 14, 200910:39 PM
Do More With Less
You must be very tired of Blog postings about the Marketing industry and the economy. I know I am. But, there is a reality, and it could well be one of the best things that has happened to this industry... Read more
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January 13, 200911:38 PM
Being Human
One of the best parts of these digital channels is the many amazing opportunities that are suddenly present for you to connect to people in the real world. Whether it's at an unconference like PodCamp or meeting your consumers at... Read more
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January 12, 200910:05 PM
Owning "You"
One of the major pieces of advice musicians and bands must know is that if they are promoting themselves on all of their marketing and communications materials as www.myspace.com/BandX, they are really just marketing MySpace and don't "own" or "control"... Read more
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January 10, 2009 8:26 PM
You Could Be Reading This
There is nothing better than sitting back on the weekend and taking in some well-written and thought-provoking content. Here are two that really made me think: 1. O'Reilly Radar - The Sky If Falling by Nick Bilton. (hat tip Hugh... Read more
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January 9, 2009 9:14 PM
The Kids Are Alright
When the habits of young people shifts, all of us Marketing hacks take one look and say, "yup, that's where we're heading." More often than not, it is the case. There might be some kind of irony that the NPD... Read more
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January 8, 2009 7:06 AM
Why Business Needs To Stop Worrying And Love Wikipedia
There is a huge disconnect when it comes to understanding Wikipedia. My nephew is in elementary school. In case you have been wondering, elementary school does not look anything like the school you went to when you were growing up.... Read more
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January 7, 200911:31 PM
Deliver Value
What may seem like value to you may well be spam to the person you're sending it to. This is the curse of traditional companies fumbling their way through the social channels. Marketing and Communications professionals have been trained to... Read more
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January 6, 200910:51 PM
The Naked Truth
"One in five teen girls (22%), nearly as many teen boys (18%) and one-third (33%) of young adults say they have electronically sent, or posted online, nude or semi-nude photographic or video images of themselves." That was the scary and... Read more
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January 5, 200911:39 PM
There Is A Cost To Free
Whether you are creating any form of content online (text, audio, images or video) or are simply consuming it, there is a huge cost to all of this free goodness. On December 23rd, 2008 I posted a Blog entry titled,... Read more
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January 3, 2009 9:45 PM
Watch Your Language
There are many places online to speak your mind in a quick, off-the-cuff and immediate fashion. This makes it one of the most fascinating media channels to come along. With it comes many challenges, like the legacy you leave behind... Read more
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January 2, 200910:28 PM
Welcome To The Sixty Second News Cycle - Death To The 24 Hour News Cycle
The news cycle has changed so much in the past five years. This has had a direct effect on Marketing and Advertising. It's about to change again and - as usual - Marketers are not prepared. And, from the looks... Read more
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January 1, 2009 8:58 PM
Who Isn't A New Media Strategist?
If you look at many of the profiles found on Blogs and people's ultra-short/sharp bios on Twitter, you will notice something very interesting: almost everybody says that they are either a New Media Strategist or a Social Media Strategist. What,... Read more
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