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Blog Archives
December 2008
December 31, 200810:24 PM
09 Blogs To Watch In 09
Everyone knows the big, major a-list Bloggers who get all of the attention. Blogs are shifting away from being personal journals to being full-fledged media properties. It is increasingly difficult to stand out in the crowd. With hundreds of millions... Read more
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December 30, 2008 9:17 PM
Mass Media - Mass Destruction
It is not just about the music industry. Television is feeling it. Radio is feeling it. Magazines are feeling it. Newspapers are feeling it. Movies are feeling it. Books are feeling it. Even websites and Blogs that act like mass... Read more
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December 29, 2008 9:28 PM
Podcasting Is Not Even On Life Support
This post would have been called, Podcasting Is Not Dead, if that had not already been the title of a Blog posting here on September 20th. There was recently news that Podango - some kind of Podcasting related company -... Read more
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December 27, 2008 8:26 PM
Taming The Fire Hose That Is Twitter With Tweetree
Twitter is hailed as micro-Blogging, but it's much more like rapid fire Blogging. Even if you only follow a handful of friends, it can quickly get unwieldy, hard to manage and confusing to follow any semblance of a conversation. There... Read more
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December 26, 200811:58 PM
Best Internet Article Of 2008
Almost any and every news article is now at your fingertips. Most of them are completely free. We take this new flow of information for granted. In under a decade we went from having to get newspapers from anywhere but... Read more
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December 25, 2008 3:23 PM
How To Build A Media Empire
The struggle for traditional media to survive gets ever-more complicated. The slowing down of the holiday season, a worsening economy and the need to satisfy shareholders with quarterly earnings creates a lose-lose scenario for them. But, it's not too late.... Read more
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December 24, 2008 9:32 PM
Little Things
Regardless of what holidays you celebrate, Christmas Eve is the perfect time to reflect on the year that passed and the year that is coming up. If you read this Blog, there is no doubt that you are a Marketer... Read more
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December 23, 200811:40 PM
Breaking News On The Internet
Media is changing much faster than you think. Today, Pew Research announced that the Internet has overtaken Newspapers as a news source for the mass population. Once again, this changes everything. "The internet, which emerged this year as a leading... Read more
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December 22, 2008 9:12 PM
Build Your Brand And Publishing Empire Over The Holiday Break
Can brands afford to take a break during the Holiday season? What about Personal Brands? Does it help or hurt you to go "radio silent" on your Blog, Podcast and Twitter for a couple of weeks? There have been a... Read more
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December 20, 200810:01 PM
Make Your Brand Personal
There's a new gizmo called Mr. Tweet. If you're on Twitter and you follow Mr. Tweet, it will send you a list of recommendations for people who you should follow. Beyond being an interesting tool to meet more interesting people,... Read more
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December 19, 200810:53 PM
TweetDeck - How Tweet It Is
If you are a fan of Twitter, you should make a point to download and try TweetDeck. Twitter is like looking through a keyhole and TweetDeck is like having your own NORAD system for the micro-blogging platform. With more and... Read more
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December 18, 200810:27 PM
Transparency Is The Starting Point - Credibility Is The Finish Line
What does it take to create a winning Digital Marketing initiative? There is no doubt that in a world where anyone and everyone is a Publisher of content, that the lines are getting a little bit hazy between what is... Read more
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December 18, 200810:37 AM
The New Media Gift Buying Guide
The Holiday Season can be one of the most annoying times of year for those who need to purchase gifts for people like me. What do you get the modern business person who by night checks out gadget and tech... Read more
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December 16, 2008 4:11 PM
It's A Wonderful Life
Every year, the team here at Twist Image rallies together to do something a little different for our family and friends for the Holiday Season, and this year is no exception. This year, we've created a little something called, It's... Read more
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December 15, 200810:17 PM
Trust Is Non-Transferable
Some Bloggers were recently taken to task when they published a sponsored Blog posting about a shopping spree they took with a major retailer. It is an amazing view into what marketing and advertising is in this new media channel... Read more
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December 13, 2008 8:44 PM
The Beauty Of Blogging
The Huffington Post Complete Guide To Blogging book just hit the bookshelves, and the foreword by Kenneth Lerer and the introduction by Arianna Huffington make it worth the price of the book alone. It's heartwarming to hear about why they... Read more
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December 12, 2008 9:39 PM
Lesson Of The Week: This Is Being Recorded
"Four months after a Burger King employee lost his job for taking a bubble bath in a restaurant sink, three scantily clad teens were fired when they turned a basin at their northern California KFC into their personal hot tub."... Read more
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December 11, 200810:07 PM
Bad TV
How long does it take for you to find something good on TV? You could spend more hours just watching other people click on the remote, navigate the on-screen menu and stumble through hundreds of channels before finding something decent... Read more
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December 10, 2008 9:59 PM
On The Other Hand, Maybe Your Company Should Not Blog
"Only 16% of online consumers who read corporate blogs say they trust them." That was the main message in the just-released Forrester Research report, Time To Rethink Your Corporate Blogging Ideas (available for free with registration here), by Josh Bernoff... Read more
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December 9, 200811:52 PM
Banner Advertising Is But One Small Component Of Digital Marketing
When people talk about online advertising, they're really talking about banners ads (or display advertising). If media companies don't like the idea of trading analog dollars for digital pennies, why don't they focus on the entire Digital Marketing enchilada and... Read more
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December 8, 200810:12 PM
Hot Off The Presses: Less Is Not More
Publishing newspapers with fewer pages and moving from daily to less frequently is not going to save that industry. Record labels thinking that they're going to save themselves by releasing fewer CDs every year are kidding themselves as well. They... Read more
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December 6, 2008 7:37 PM
The Future Groundswell
How do technologies and trends rise up and take hold with everybody everywhere? How did the Internet become what it is? Why does online social networking work so well at connecting people? Charlene Li is one of the co-authors of... Read more
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December 5, 200810:38 PM
The Real Work Has Yet To Begin
Everyday, there are more and more Blog posts where people are saying that they don't have time to Blog or Podcast as much as they used to because the are busy with "real work." This raises the question: was your... Read more
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December 4, 200810:54 AM
Now Everyone Can Be A Citizen Journalist
The Internet is shifting everything we know and understand about privacy and communications. Winston Smith was a civil servant with a unique job. Every day, he would go to the office and falsify records and political literature that would push... Read more
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December 3, 2008 3:52 PM
How To Be Tweetable
One of the faster growing trends on Twitter is the Retweet. If someone says something remotely profound or links to something that someone else finds interesting, an individual can take that tweet and retweet it to their entire network. Think... Read more
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December 2, 2008 3:31 PM
Old Media Meet New Media - Good Times, Bad Times
If you thought things were ugly for the publishing industry before the economic meltdown, it's getting increasingly hard to turn your head and not hear the woes of traditional media. Some even argue that these traditional media companies are using... Read more
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December 1, 2008 2:29 PM
Business Book Reviews In 140 Characters (Or Less)
"Tribes (Seth Godin): Tribe=social network. Anyone can lead a tribe. You should lead a tribe." One glance at Twitter and you will note that we are moving from a snackable content society into something much smaller. In an effort to... Read more
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