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Blog Archives
November 2008
November 29, 200811:57 PM
The Hybrid Economy
There's nothing better than a hot cup of coffee on a Sunday morning and some stimulating video. On a recent episode of Charlie Rose, author, educator and Internet activist, Lawrence Lessig, sat down to discuss his latest book, Remix -... Read more
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November 28, 2008 2:04 PM
Start A Blog Today
It doesn't have to be about Marketing, Communications, Advertising, PR or how to start a business, it could be about one of your hobbies or another personal area of interest, but go ahead and start a Blog now. While this... Read more
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November 27, 2008 2:05 PM
Will We Never Learn?
How would you feel if you got a spam email from a legitimate business with a five meg PDF attachment... twice? It just happened. It happens all of the time. You didn't give them your email address and you certainly... Read more
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November 26, 200811:44 AM
Companies Are Not Ready, Willing And Able For Marketing 2.0
Most companies looking at Social Media and Web 2.0 see it as a media channel to broadcast their messages into. This includes most Governments and Associations. This is the wrong reason to do it and the wrong strategy. If your... Read more
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November 25, 2008 3:50 PM
TV Viewing Is Down As Internet Usage Continues To Rise? Not Exactly
TV viewing is the highest it has ever been. The average American watches about 142 hours of TV a month with an average of 8 hours and 18 minutes per day - a record high since Nielsen begun measuring television... Read more
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November 24, 2008 8:52 PM
Best Tip For Growing Your Online Social Network
If you could only choose one great tip that has helped you grow your online social network what would it be? There has been lots of talk, Blogging and Tweeting lately around what, exactly, constitutes a strong and vibrant online... Read more
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November 22, 200811:33 AM
Trading Analog Dollars For Digital Pennies
Trading "analog dollars for digital pennies" is exactly how the traditional media sees the new online channel. If they focus on selling online advertising, they're only getting a fraction of what they used to get (or are currently getting) when... Read more
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November 21, 2008 9:25 PM
The Twitter Tragedy - Lost In Live
It doesn't really matter how many people are following you on Twitter. What really matters is how many people actually see your tweets. The two are not at all related, and this one major factor is why Twitter should never... Read more
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November 20, 2008 6:40 AM
Let Crowdsourcing Do Your Marketing Research And Development
What if you took everything you had and made it publicly available on the Internet? What if you opened up your most secret of secrets and encouraged your customers, friends, family members, peers and, yes, even your competitors to play... Read more
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November 19, 200811:28 PM
#1 Rule For A Successful Blog
If you had to choose your #1 rule for what it takes to create a successful Blog, what would it be? Mine is: create real interactions between human beings. Finding your passion is one thing. Uncovering a unique niche is... Read more
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November 18, 200811:07 PM
Comments Comments Everywhere
New micro-sharing platforms are everywhere. Be it Twitter, your status on Facebook or even FriendFeed, there are many (more places) to drop little notes, thoughts or insights. Couple that with a Blog and/or Podcast and your ability to publish your... Read more
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November 17, 2008 4:28 PM
Citizen Journalism Is A Farce
A Citizen Journalist is no more of a Journalist than someone who gives you good personal advice is a Citizen Psychiatrist. It might well be time to ditch the idea of Citizen Journalism and call it what is: a witness... Read more
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November 15, 2008 6:50 PM
Will All Media Go Digital By 2014?
"I want to make a bet with you today. By January 2014 I will wager that in the US almost all forms of tangible media will either be in sharp decline or completely extinct. I am not just talking about... Read more
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November 14, 2008 9:05 PM
The Evolution Of The Chief Marketing Officer
As more and more social media channels like Blogs and online social networks expand, consumers are discussing, reviewing and engaging with brands more than ever before. This newfound connection and communication is forcing a unique evolution of the CMO -... Read more
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November 13, 200811:29 PM
Intimacy 2.0
At what point do you have too many friends, followers and subscribers? The big question we keep hearing about all of these online social channels is, "does it scale?" Maybe the better question is, "why does it have to scale?"... Read more
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November 12, 2008 5:16 PM
Web 2.0 Was So Yesterday
If you think the days of Blogs, Facebook and YouTube were oh so 2007, it turns out that it's not only fresh as a daisy in the eyes of most Marketers, but there is still a long way to go... Read more
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November 11, 2008 5:27 PM
Digital Is The Great Disrupter
Whenever an industry shifts from physical products to digital ones, that's when the real trouble for the traditional players starts. Think about the music industry, the film industry (both camera and movies), the publishing industry and the list goes on.... Read more
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November 10, 2008 3:16 PM
New Business Models
There are lots of little ways to tweak your business and how you market it using the many online channels. The problem gets increasingly more complex when the channel changes the way your business operates. For many traditional businesses, they... Read more
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November 8, 2008 7:26 PM
Powerful Marketing Tricks With Dan Ariely
Dan Ariely is the best-selling author of Predictably Irrational - The Powerful Forces That Shape Our Nature. Along with being one of the top Behavioral Economists in the world, his book was just named the #1 best business book of... Read more
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November 7, 200810:21 AM
10 Things Every Newspaper And Magazine Website Must Do
Type "newspaper industry" into Google News and there's nothing but bad news. Everything from falling profits and job losses to trying to figure out their footing in the new media world. It has become an interesting industry to follow in... Read more
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November 6, 200811:22 AM
Digital Natives Are Here
Is your company blocking access to YouTube? Can no one get on Facebook or check out MySpace? Is your IT department still trying to sell your senior management on the absurd notion that allowing people to access websites that have... Read more
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November 6, 2008 7:09 AM
Why You Need To Care More About Your Personal Brand
A brand has always been about the collective emotion and attachment a group feels about a product or service. It's the culmination of everything from the reputation and graphical representation to how the product works to how it is placed... Read more
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November 5, 200812:12 PM
It Was Impossible To Get A Conversation Going
"It was impossible to get a conversation going, everybody was talking too much." - Yogi Berra. Rob Walker - the New York Times Magazine columnist of, Consumed, author of the best-selling book, Buying In - The Secret Dialogue Between What... Read more
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November 5, 200812:51 AM
Power
There is power in a great speech. There is power in the individual thought. That power only works when you do something important. It doesn't matter if it's a speech, a Blog posting, an episode of a Podcast, a Twitter... Read more
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November 1, 2008 9:41 PM
Turn Your Favorite Blogs Into A Personal Magazine
How great would it be to grab all of your favourite Blogs, dump them into one site and have all of that content formatted into your own personal magazine? Enter: Tabbloid. Here's how it works: 1. Enter the Blog URLs... Read more
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November 1, 200812:48 AM
Conversation Comes Of Age
A brand new book titled, Age of Conversation 2 - Why Don't They Get It?, is now available as an e-book, softcover and hardcover. The self-published book is an online effort featuring "written thoughts on the role of conversation in... Read more
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