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Blog Archives
October 2008
October 31, 2008 9:55 PM
Marketing Needs To Shift From Trick To Treat
Most people distrust Marketers. Most people feel that advertising's sole purpose is to trick them. If there's one thing that Marketers can change this Halloween, it should be to move Marketing from "trick" to "treat". Advertising has a bad reputation,... Read more
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October 30, 2008 9:23 PM
The Social Life Of Shopping
Shopping is a social activity. You would think that retailers would be running to figure out everything they can (and should) be doing online to improve their conversion rates by building community and connecting to consumers through online social networking.... Read more
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October 28, 2008 6:57 PM
Blogs Have Influence Beyond Search Engine Optimization
The default reason to listen and follow Blogs when all other convincing fails is that Blogs rank high in natural search engine results. If someone says something bad, it could well be that this highly ranked search engine result will... Read more
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October 27, 200812:46 PM
The Feeding Frenzy Has Just Begun
When Facebook introduced the News Feed, they changed the way we use the Internet forever... and this is also why RSS has not yet peaked. On October 20th, 2008 Forrester Research released a report titled, What's Holding RSS Back? -... Read more
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October 25, 2008 6:42 PM
Wassup 2008
Very cool video that is not what you think it is. YouTube - Wassup 2008: Word is that this is the original cast. (hat-tip - David Weinberger via Boing Boing).... Read more
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October 25, 2008 5:15 PM
New Media Might Not Be Able To Save The Newspaper Industry
The newspaper industry is in big trouble. That's the general sentiment you hear when looking at how that industry is performing year over year in terms of revenues. We see more and more newsrooms shutting down. We hear the harrowing... Read more
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October 23, 200810:19 PM
Nobody Uses Email Anymore
Young people don't use email anymore. They see it as a traditional form of communication. They use it to thank their grandparents for a Birthday gift (or other times when they have to speak with old people). The above was... Read more
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October 22, 2008 1:02 PM
Why You Need To Be Looking At Twitter
Twitter is becoming ever-more powerful. You can tell when businesses, brands and governments start putting skin in the game. Were you just as shocked as I was to see the attention that the general election in Canada was giving to... Read more
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October 21, 200810:05 PM
Why Invest In Social Media?
"When asked at Gartner Symposium/ITxpo 2008 whether brands should bother engaging with customers through largely unproven digital methods such as social media during the downturn, analyst Adam Sarner replied, 'This is going to be a lifeline." This was only one... Read more
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October 20, 2008 4:04 PM
The New Secret To Blogging Success - Moving From "I" To "You"
The original intent of a Blog was as an online journal. It was place for you to read about me. All of that has changed. Now, for a Blog to really be successful, the content has to be all about... Read more
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October 18, 2008 2:14 PM
The 10 Things You Need For Your Computer
There are certain programs, applications and tools that no computer should be without. If you are interested in Marketing (and let's go beyond the basics, like Google Reader, etc...), here are 10 things you need for your computer: 1. Windows... Read more
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October 17, 2008 2:37 PM
Third Life For Virtual Worlds
When was the last time you thought about the online virtual world, Second Life? Most of our attention shifted out of Second Life over to Twitter and FriendFeed. It turns out virtual worlds are not dead. According to this news... Read more
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October 16, 2008 3:10 PM
Twitter For Business Works
Twitter is an essential business tool if you build community and trust. Most companies can't see beyond, "how do we sell consumers more stuff with Twitter." If that's the net result you're looking for, it will be a huge waste... Read more
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October 15, 2008 9:22 PM
Marketing Education
Have you thought about changing the world today (just a little bit)? We tend to get caught up in clickthrough rates, web analytics and great design. In the grand scheme of things, don't kid yourself: we're not saving lives here.... Read more
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October 14, 2008 5:10 PM
6 Brilliant Business Books That Are Highly Underrated
Not all of the best business books make it to the best-seller's list. There are gems that have sold a little (and some that have sold a lot more) that never make it to any list... until now. Last week,... Read more
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October 13, 200810:25 AM
Content Is An Organic Linking Process
The last period at the end of any piece of content is where the story really begins. Content has not been a finalized piece of product for some years now. When Websites first started gaining in popularity and more and... Read more
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October 11, 2008 9:04 AM
Video Online Does Not Click
With close to ten billion videos being viewed online every month and the average person watching close to eight hours per month, we're seeing many publishers and advertisers jumping on the online video bandwagon. There's not much going on in... Read more
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October 10, 2008 9:51 PM
Bloggers Have No Ethics
"Bloggers have no ethics" has long been the battle-cry of mass media in an attempt to keep the medium down and to keep the validity of their mainstream news channels high. Jay Rosen is one smart dude. You should check... Read more
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October 9, 2008 8:19 AM
Books You Need To Read To Succeed In Business
It's not all about Blogs and Digital Readers. Picking up a great business book will give you focus, new perspective and help you grow as a Marketer. Did you happen to catch the Raise-a-Reader fundraising day that was run by... Read more
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October 8, 2008 3:16 PM
Twitter Is The Ultimate Tease... Does Your Content Tease?
If you want traffic you have to be a sensationalist. If you're not making National Enquirer tinged headlines or content, your traffic is suffering. How does that make you any better or different than mass media? These are the types... Read more
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October 7, 200810:11 AM
Literally Creative
Who needs mash-ups when you can create you own style of music video based on something already popular? Whether you're a child of the eighties or not, A-ha's video for the song, 'Take On Me', is widely regarded as one... Read more
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October 6, 2008 8:26 PM
Delete This
Would you mind if this Blog post was deleted? Would you mind if your comments were deleted? Would you mind if your comments were never published? New world. New publishing. New rules. Rules. "Rules were meant to be broken." "It's... Read more
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October 4, 2008 9:54 AM
Pixelated - Your New Business Conference Starts Now Online
Pixelated is a free full-day online conference with some of the world's leading speakers on the topic of how business is changing including: Sir Ken Robinson, Seth Godin, Chris Anderson, Avinash Kaushik, Chris Brogan and many more. It is 100%... Read more
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October 3, 2008 3:20 PM
When Customers Attack, They're Not Doing It Online
Only 7% of customers who had a problem while conducting an online transaction shared their experience on a Blog or online social network. Admit it, you thought it would be higher. According to a study conducted by Harris Interactive for... Read more
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October 2, 2008 8:11 PM
Good News In Bad Times For Digital Marketing
65% of Chief Marketing Officers and marketing executives said that because of the troubled economy more of their money will go toward digital/interactive marketing than before. In the same breath, 59% reported a decrease in their traditional advertising spend. “In... Read more
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October 1, 2008 9:20 PM
You Are Expected To Have A Social Media Presence
"93% of online Americans say companies should have a social media presence and 85% believe these companies also should be interacting with consumers through social media." That was the lead sentence from the news item, Americans Expect Companies to Have... Read more
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