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Blog Archives
September 2008
September 30, 200811:53 PM
Why You Should Add This Person
The most common question you get about online social networks like Facebook is: why should I add this person? Maybe you hardly know them, maybe it's somebody you used to work with, maybe it's someone from high school that you... Read more
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September 29, 200811:56 PM
Reading The Future - Paper or Plastic?
Many people fear that print is dying. The statistics don't help the situation and the new technology looks promising. Did you happen to see the issue of Esquire Magazine featuring electronic ink? It looked more like a tiny led display,... Read more
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September 27, 2008 8:20 AM
8 Reasons Why We're Not Prepared For The Future
The world is changing faster than we can imagine. Students who enrolled in university today have different expectations from those that are graduating this year. Fascinating statistics out of Amherst College, in western Massachusetts. These stats were cherry-picked from a... Read more
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September 26, 2008 2:41 PM
6 Reasons Why We Can't Be Friends
It's getting harder and harder to define the friends from the foes in these social circles. People are starting to choose wisely instead of widely. It's getting beyond information overload. The slew of invites from the myriad of social spaces... Read more
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September 25, 2008 7:59 PM
The Comment Economy
The Comment Economy is alive and well. The debate over why it's important to comment on a Blog has been beaten to death. It's clear that comments provide valuable and powerful feedback to the Blogger. It extends the conversation, adds... Read more
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September 24, 2008 5:08 AM
Selling 2.0 - Let The Customer Do The Communicating
What does it really take to sell something online? Think about this for two seconds: You go to your favourite e-commerce site that sells books to check out the latest marketing book. You're about to buy it, but before you... Read more
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September 23, 200811:17 AM
How To Get Media Attention In One Easy Step (And It's Free)
Knowing who to reach out to in the media is becoming an increasingly more complex task. Journalists working at mass media publications are inundated with press releases, emails and phone calls (on top of unreasonable editorial deadlines) from both professional... Read more
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September 22, 2008 7:25 PM
Blogging Is Not Dead
Blogging is not dead and all Blogs are not created equal. That was the general message you could pull out of the Technorati - State of the Blogosphere 2008 study that was released today. While the numbers of how many... Read more
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September 20, 2008 9:28 PM
Podcasting Is Not Dead
Podcasting Is Not Dead... In fact, It's just getting started. That pretty much wraps up the sentiment most had after PodCamp Montreal 2008 ended for day one a few hours back. Podcasting Is Dead was the name of an afternoon... Read more
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September 19, 2008 4:05 PM
PodCamp Montreal 2008 Starts Now
In just a few hours PodCamp Montreal 2008 begins. This is going to be an exciting weekend of unconference excitement where people from all over the world will be in Montreal to learn more about Podcasting and Social Media. As... Read more
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September 17, 2008 8:57 PM
Interesting Stats About Your Brand And Online Opinions
The Internet really is changing everything we know about brands and building loyalty online. There were many stats, graphs and quotes tossed around over the course of the past two days at the Shop.org Annual Summit 08 in Las Vegas.... Read more
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September 16, 200811:50 PM
You Can't Buy Community
It's not possible for your brand to sell anybody anything in an online social network. (unless all you're doing is buying online advertising). After spending the day with over three thousand people who are looking for ways to sell more... Read more
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September 15, 2008 5:12 PM
Social Media And The Reluctant Retailer
Do you think retailers are really embracing the digital channels and making them work? If converting a browser into a customer is any indication, the general answer is "no." Granted, we're basing this solely on the fact that the average... Read more
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September 13, 200811:53 AM
Back To Business Reading List
Back to school or back to business, it's that time of the year when all of us hunker down and try to make our numbers (or grades). It's high season for great books and 2008 has some gems that I'm... Read more
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September 12, 200811:27 PM
How Big Is The Digital Marketing Pie?
Digital Marketing may not be booming (it's close to it though) and the future is healthy. eMarketer had a news item yesterday titled, How Much Marketing Is Digital? It was tied into a report I Blogged about here: The Agency... Read more
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September 11, 2008 7:41 AM
The Power Behind A Faith-Based Initiative
What's with all this free stuff we see online? How is it that Google allows anybody to grab its Google Analytics package for free? Web analytics enable and empower a website owner to really dig deep into the data of... Read more
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September 10, 2008 9:36 PM
Banner Advertising... On Death And Dying
Do you know anyone who clicks on banner ads? Somebody must be. Media companies are still praying that banner ads will save their print business. Online ad networks keep popping up offering advertisers a multitude of Websites willing to run... Read more
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September 9, 200811:53 PM
The Ultimate Digital Marketing Course
The problem with Digital Marketing is that it can't be taught at the university level. Between trying to find educators who are well-informed in this space and getting a proper text book vetted and approved, we're probably a long ways... Read more
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September 8, 200811:54 PM
The Agency Of The Future Is...
The Agency of the future is the Digital Marketing Agency of today. (but that's not how they spin the news). MarketingVox released a news item today titled, Marketers' Top 10 Wish List for Agencies of the Future. The results of... Read more
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September 6, 2008 9:43 AM
Most Magazine And Newspaper Sites Are Tricking You (And Their Advertisers)
Why do Websites for magazines and newspapers always make you click through multiple pages to read one article online? Do you know one person who likes having to click the "next" button multiple times to read one article online? Isn't... Read more
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September 5, 200811:37 PM
6 Writing Rules To Master
If you want to write like a best-selling author, you might as well listen to what one of them thinks about writing. George Orwell may be best known for the books Animal Farm and 1984, but there is a lesser-known... Read more
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September 4, 200811:23 PM
Start Your Own
There's never been a better time to start your own Blog. If you're keeping score in the social media landscape, you're probably noticing many people bail on their Blogs and Podcasts for the conversations on Twitter or FriendFeed. I've Blogged... Read more
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September 3, 2008 9:34 PM
Focus On Digital Marketing
Here's an old sales question for you: Is it easier to sell one person one item for one million dollars, or to sell one million people something that costs one dollar? It's not a trick question and the logic goes... Read more
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September 2, 2008 5:20 PM
6 Ways To Get More Involved In The Marketing Community
The only way you're really going to grow your business, get your next big promotion or land that perfect marketing job is by taking an active role in growing your marketing community. "It's not about who you know.... it's about... Read more
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September 1, 2008 2:54 PM
What You Need To Know About Web Analytics Right Now (Yes, This Second)
Do you know what you need to measure online? Do you know why you need to measure it? Do you really know what your customers want to do? Are you really letting them accomplish their goals? Are you listening for... Read more
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