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Blog Archives
July 2008
July 31, 2008 2:10 PM
Are You Excited To Be Here?
How do you read Blogs? Listen to Podcasts? Use Facebook? Is it simply a necessary evil, so you can look all-knowing in those marketing and strategy meetings, or are you genuinely excited about the new channels (and new possibilities)? Do... Read more
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July 30, 200811:53 PM
Don't Just Join The Conversation... React To It
When Blogging first started to get some serious steam, I remember the rule of thumb being that you should try to post - at least - once a week. As Blogging continued to grow, the stakes were raised. A good... Read more
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July 29, 2008 1:58 PM
No Shocker - The Web Drives People To Retail
We keep having to banging this drum to get traditional Marketers to embrace the power of online. I'm happy to do it (I've been doing it since the early nineties). When consumers see or hear about a brand, product or... Read more
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July 28, 2008 3:26 PM
Marketing Cuil As A "Google Killer" Is Silly
Nothing like some traditional mass media headlines to put a bee in my bonnet. Here are just a few: - Will Cuil Kill Google? - Motley Fool. - Is Cuil the next Google? - Management Today. - New competitor for... Read more
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July 26, 2008 7:41 AM
Facebook Is Not The Answer
Take a look at some of your favourite Blog postings over the past six months. My guess is your could comb through most of them and replace the word "Facebook" with any other hot online channel that rose to fame... Read more
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July 25, 2008 7:06 AM
The Secrets Of Self-Promotion - Courtesy Of Wired Magazine
Have you checked out the latest issue of Wired Magazine (August 2008)? It features Julia Allison on the cover with title, Get Internet Famous! (Even If You're Nobody) - Julia Allison And The Secrets of Self-Promotion. If ever there was... Read more
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July 24, 2008 7:51 AM
Hire A Sales Rep Named Google - Montreal Gazette Column
As Blogged about in my post, Seven Blogs You Must Read And Other Useful Know-How - Montreal Gazette Column, I am now a Contributor for the Montreal Gazette. Every two weeks in the Business Section (on their Business Observer page),... Read more
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July 23, 200810:49 PM
When 46% Of The CBS TV Audience Watch Their Shows Online, You Know The World Is Changing
I'm sort of a statistics geek. I love hearing crazy things like 46% of CBS' TV audience watch the network's shows online. That was the big headline from MediaWeek on Monday with their news item, CBS: 46% of TV Audience... Read more
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July 17, 2008 8:59 PM
Google Not Optimistic About The Future Of Newspapers
A day does not stroll by that someone, somewhere remarks on the murky waters ahead for the newspaper industry. Shel Holtz (Blogger over at A Shel Of My Former Self and Co-host of the always excellent Podcast, For Immediate Release... Read more
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July 16, 200811:55 PM
The Way Of The Keyboard Warrior
All conversations are not created equal. When it comes to Blogs, you might think differently. After all, if I decide to start a Blog on ultra-portable laptops and Sony decides to do the same, we're both starting from the same... Read more
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July 15, 2008 7:41 PM
You Are Never Too Naked
Chris Brogan always inspires me. He asks Blog-provoking questions and gives abundantly of his time and brain. So much so, that after a phone call he had today with a potential client they said that he shares so much information... Read more
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July 14, 2008 6:40 AM
Blogs Are Not Dead
Hugh MacLeod is not just a wise man who draws cartoons on the back of business cards. He's also got a great Blog on the Social Media space called, gapingvoid that I constantly check out (you should too). He had... Read more
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July 12, 2008 9:34 AM
The Mass Media Effect
As advanced as we think the world is when it comes to new media - with RSS readers, Google News Alerts, Blogs and citizen journalism - it's important to take a step back and recognize the sheer brunt force and... Read more
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July 11, 200811:52 PM
In Praise Of Slow
Marketers want everything (more sales, more brand awareness, more recall, more word of mouth and more) and they want it fast. I hazard to guess that the initial run at Online Marketing back in the early nineties was strategic in... Read more
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July 10, 2008 7:32 AM
Seven Blogs You Must Read And Other Useful Know-How - Montreal Gazette Column
First off, a hearty welcome to readers of the Montreal Gazette who caught my first column that was featured in today's Business section. I hope you will stick around and add your thoughts and comments. When I mentioned that the... Read more
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July 9, 200811:52 PM
How To Keep Score In Social Media
There are some debates that never have a clear "winner." How to measure success in the Social Media channel looks like it is one of those. There are two clear sides - those who measure success by how involved a... Read more
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July 8, 200811:56 PM
Conversations Need To Yield Actions Measured In Dollars
That was the message given in a piece published yesterday in Advertising Age titled, Conversations Need To Yield Actions Measured In Dollars, by Jonathan Salem Baskin (who runs Baskin Associates, Blogs at Dim Bulb and is about to release his... Read more
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July 7, 2008 4:17 PM
Google Is Doing WHAT?
That was the title of the first article featured in Computerworld Magazine's email blast I got this morning (yes, in a RSS world I still subscribe to several e-newsletters). I immediately clicked on the link that led to a very... Read more
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July 5, 2008 1:40 PM
How Do You Track It All?
I got an interesting email from Kevin Behringer from the Fly-Over Marketing Blog: "I was listening to SPOS 110 and your point about a system to manage content and ideas really tied into a question I had for Foreword Thinking.... Read more
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July 4, 200811:53 PM
One Thing You Should Never Do As A Podcaster (Or Blogger)
I was asked to to be interviewed on an industry-specific Podcast this past week (name and url withheld). I did some basic research - I checked out who was linking to it, who else has appeared on the Podcast, how/if... Read more
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July 3, 200811:55 PM
One Thought From The Book Here Comes Everybody By Clay Shirkey That Will Change The Way You Think
There's a recently released book called, Here Comes Everybody (The Penguin Press), by Clay Shirkey that I am loving. In fact, I am having a hard time remembering the last time I took this long to read a book. I... Read more
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July 2, 200811:01 PM
Don't Forget Your Website
Lately, I find myself thinking more and more about what Bryan Eisenberg (co-founder of Future Now Inc., Blogger over at GrokDotCom, and co-author of books like Call To Action and Waiting For Your Cat To Bark?) had to say during... Read more
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July 1, 200811:52 PM
Is Your Personal Brand Hurting Your Career?
Your Personal Brand may be doing much more harm than good... to others. This is becoming a more common occurrence that I am seeing and feeling in business. I see more and more people embracing the Social Media channels -... Read more
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