Blog Archives June 2008
June 30, 200812:18 PM

Passion, Inspiration And A Spectacular Performance By Benjamin Zander

One of the highlight of attending the TED conference this past year was seeing Benjamin Zander in action. He's not only a world-class speaker on leadership and and the co-author of one of my favourite books, The Art of Possibility... Read more

By Mitch Joel


June 28, 2008 2:17 PM

The Long And The Short Of The Long Tail

I've said it before and I'll say it again: "ain't nothing like having something think and chunky to read over the weekend." I was floating through my Google Reader feeds late yesterday afternoon, when I came across this Blog post... Read more

By Mitch Joel


June 27, 200810:03 PM

Fear Of A Google Planet - Google Ad Planner Is About To Change Everything

I saw Google's new media and Web measurement tool, Google Ad Planner, yesterday in action. It's scary good. To date, people planning advertising and media buys have had very limited "real" data and measurement to make their choices. Everyone in... Read more

By Mitch Joel


June 26, 200811:53 PM

Mass Media Or Mass Content - What's Worse?

I remember listening to David Weinberger (co-author of The Cluetrain Manifesto, author of Everything Is Miscellaneous and Small Pieces Loosely Joined, and Blogger over at Joho The Blog) speak, and he said something that changed my perspective on Blogs. For... Read more

By Mitch Joel


June 25, 2008 6:53 PM

Facebook Is The Past, MySpace Is The Present And LinkedIn Is The Future - A Different Perspective On Online Social Networks

My guess is you read that Blog posting headline and assumed it to mean that Facebook is over for the masses, MySpace is back en vogue and the future of online social networks belongs to LinkedIn. Not at all. In... Read more

By Mitch Joel


June 24, 200811:50 PM

Batman - The Dark Knight Movie Trailer Plus David Usher Music Equals Mash-Up Of Epic Proportions

I happen to think that David Usher (the multi-platinum solo artist, former lead singer of the rock band, Moist, and Blogger over at CloudID) is making all of the right moves (and no, I'm not just saying this because he... Read more

By Mitch Joel


June 23, 200810:58 AM

George Carlin Passes - Seven Words Live On

I was very sad to read that George Carlin passed away on Sunday at the age of 71. It's very sad. The power of a Blog is to demonstrate individuality, personality and what matters most. I'd be remised to not... Read more

By Mitch Joel


June 21, 2008 9:17 AM

Is It Bad That This Is The Number One Search Result For "Marketing" On YouTube?

I was floating through YouTube looking for a specific online video. I couldn't find it, so I did what I swore I would never do and entered the single-word search term: "marketing". Bill Hicks is a brilliant comedian (probably one... Read more

By Mitch Joel


June 20, 200811:44 PM

The Marketer's Summer Reading List For 2008

What business and motivational books are going to push you forward in 2008/2009? For the past few years I've compiled lists of books I'm reading, want to read and need to read. You can check out my Summer Reading List... Read more

By Mitch Joel


June 19, 200811:48 PM

The Pace Of Change - Why Marketing Will Always Be Unstable

One of my all-time favourite business quotes is: "If you don't like change, you're going to like irrelevance even less." It's from General Eric Shinseki, Chief of Staff, U.S. Army and I pulled it from the Tom Peters book, Re-Imagine!... Read more

By Mitch Joel

Utilities:


June 18, 200811:58 PM

Search Engine Strategies - The Videos

I am just finishing up at Search Engine Strategies Toronto. You can read a little bit about what happened during the panel session I moderated today called, Social Media Success, over at Rahaf Harfoush's Blog called, The Froush, in the... Read more

By Mitch Joel


June 17, 200811:53 PM

Will Addressable Advertising Make TV Ads Better... Or More Like The Web?

I have a stack of articles to read. They all sit in a black folder that resides in my backpack. When I travel - or more accurately, during take-off and landing - I do everything I can to tear through... Read more

By Mitch Joel

Utilities:


June 16, 2008 6:42 AM

The Word Of Mouth Manual - Volume II Is Here... And It's Free (But Just For You)

The Word Of Mouth Manual - Volume II is the new book by Dave Balter. Balter is the founder of the very successful Word of Mouth Marketing company called, BzzAgent and also the Co-Author of, Grapevine - The New Art... Read more

By Mitch Joel


June 14, 2008 3:09 PM

Social Media Journey Keeps On Turning

I was very moved by the story about how the rock band Journey found their new singer, Arnel Pineda (“pin-eh-da”) through the power of Social Media and YouTube. I first Blogged about it here, Social Media Journey, in January with... Read more

By Mitch Joel


June 13, 200811:56 PM

There's Only One Way To Win At Social Media And Word Of Mouth Marketing

I just spent two very different days with very different groups of people, talking about two very different topics, and they all require the same result for success. Yesterday, David Usher (CloudID) and I had a conversation in front of... Read more

By Mitch Joel


June 12, 200811:51 PM

Search Engine Strategies Toronto - Get Your Search On

It's conference season. You can smell it in the air. Next week, I'll be taking part in Search Engine Strategies Toronto. The event is taking place from June 16th - June 18th, 2008 at the Metro Convention Centre in downtown... Read more

By Mitch Joel

Utilities:


June 11, 200811:58 PM

Choose Your Words Wisely

Here's a bit of an interesting scenario (real names withheld to protect and maintain privacy): I got an email yesterday from Person A who had received a cease and desist letter from Company B. Person A had named their business... Read more

By Mitch Joel


June 10, 2008 7:02 AM

Foreword Thinking - The Business And Motivational Book Review Podcast With Predictably Irrational Author Dan Ariely Now Live

I have been woefully slow at posting new episodes of my "other" Podcast, Foreword Thinking - The Business and Motivational Book Review Podcast, sponsored by our good friends at HarperCollins Canada, but I could not wait any longer. Yesterday, I... Read more

By Mitch Joel


June 8, 200811:35 PM

What A Week In Digital Marketing This Will Be

If you're interested in augmenting your Marketing skills by integrating Digital Marketing into your mix, then the CMA - Canadian Marketing Association - is once again offering their E-Marketing course in Montreal. The course will be given in English, and... Read more

By Mitch Joel


June 7, 200811:53 PM

Why Behavioral Targeting May Not Be The Future Of Online Advertising

Did you know that there are many American and British ISPs (Internet Service Providers) who are collecting keyword information along with the Websites you have been visiting in an effort to understand your online experience and target better (and more... Read more

By Mitch Joel


June 6, 2008 4:28 PM

Search Engines... Oh, The Humanity

The struggles to Search Engine Optimize a website continues. As Universal Search (aka blended search) continues to proliferate the organic search results, and as Google dances and futzes with algorithms and other neat stuff that freaks out anybody and everybody... Read more

By Mitch Joel


June 5, 2008 9:40 PM

Sweet Mother Of MySpace

I was settling into a long Air Canada flight from Montreal to Vancouver and all primed to read the cover story from BusinessWeek called, Beyond Blogs - What Business Needs To Know (June 2, 2008), when I came across a... Read more

By Mitch Joel


June 4, 200811:42 AM

Big News - Grand Central Publishing Signs Global Book Deal For Six Pixels Of Separation Book To Business Plus Imprint

While this is not the perfect way to let everyone know about this very exciting news, I was informed that my book deal with Grand Central Publishing was announced yesterday in Publishers Marketplace (subscription required). So, in the spirit of... Read more

By Mitch Joel


June 3, 2008 6:55 PM

My Conversation Can Beat Up Your Conversation

Have you ever wondered why so many Bloggers and people interested in creating content online obsess and constantly refresh their Technorati page to see where they rank amongst the one hundred and twenty million-plus Blogs that Technorati tracks? You might... Read more

By Mitch Joel


June 2, 200810:31 PM

RSS Advertising Yes - Podcast Advertising No

"'RSS and podcasting have both gone a little bit silent,' he said. 'Podcasting is a bust, and RSS was lumped in. It's got a few unique challenges... but it has grown and become a part of revenue mix for publishers.'"... Read more

By Mitch Joel