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Blog Archives
April 2008
April 30, 200811:56 PM
Do You Have A BlackBerry? Can I Interest You In A Raise?
Have you ever read something in the newspaper that, literally, made you burst out in laughter? You know, the kind of laughter that could best be described as the verbal equivalent of, "really? this is what you're thinking?" In the... Read more
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April 29, 2008 8:26 PM
The Trouble With Twitter - Confessions Of A Twitter Snob
"I actually had Mitch in my Twitter list, but he didn’t follow me, so I took him off. I might put him back though," says Ryan Deschamps from The Other Librarian Blog in a comment posted on the Open Stacks... Read more
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April 28, 200811:02 PM
Instead Of "What?" Ask "Why?"
Whether it's in meetings for client work, business development opportunities, speaking to a group of people, or doing some kind of community work, I'm being asked very similar questions, like: "should we be Podcasting?", "what could we do with twitter?",... Read more
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April 26, 2008 4:40 PM
What If Everything We Knew About Marketing And Advertising Until Now Was An Anomaly?
Just a blip in the history of the world. Didn't really mean much of anything, and was only the first generation of Marketing, Advertising and Communications. Think about that. Marketing, Advertising and Communications had really not changed all that much... Read more
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April 25, 200811:53 PM
Communications And Conversations Are Not The Same Thing
I've spent the past few days speaking at two very different Government events (one in Ottawa and one in Toronto). Both groups asked questions about the many challenges they face - as individuals - who would like to leverage their... Read more
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April 24, 200810:59 AM
The Momentum Effect In Effect
"The 'Momentum Effect', is a term created by Marketing Revolution that measures the effect of a brand within a social network and examines consumer -to- consumer communication." This is what I grabbed from the WebProNews article titled, Social Networks Provide... Read more
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April 23, 2008 4:40 PM
Podcasting In Plain English
Lee Lefever and the good people over at Common Craft recently (like, yesterday) launched their latest video, Podcasting In Plain English. These videos are great on so many levels. If someone bolts into your office and asks, "what's RSS?", "what's... Read more
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April 22, 2008 8:42 PM
Power Within Comes To Winnipeg With Anthony Robbins... And Me
I'm very excited to announce here that I will be speaking at a just-announced Power Within event on Wednesday, October 15th, 2008 in Winnipeg at the Winnipeg Convention Centre - Power Within Winnipeg. The full-day event features some amazing speakers... Read more
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April 22, 2008 8:19 PM
Dan Pink Shifts From Business Books To Manga
Daniel H. Pink is no stranger to the Six Pixels of Separation - The Twist Image Blog space. As the author of two best-selling business books, Free Agent Nation and A Whole New Mind, Pink's books always look at future... Read more
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April 21, 200811:58 PM
Social Media Is Not For You
Have you ever received extremely candid feedback? You know, the type of insights and comments you would never normally see/hear? I don't know if the general public knows this, but people who are asked to speak at an event are... Read more
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April 19, 2008 3:18 PM
Seven Types Of Highly Effective Corporate Blogs
There are many reasons why companies should Blog. It's a topic that has been written, discussed and disseminated to death. The net result has been that more and more companies are looking at the power of corporate Blogs, and how... Read more
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April 18, 200811:23 PM
The Viral Expansion Loop
What's the difference between Viral Marketing and something new called the Viral Expansion Loop? "It's a type of engineering alchemy that, done right, almost guarantees a self-replicating, borglike growth: One user becomes two, then four, eight, to a million and... Read more
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April 17, 200811:36 PM
How To Podcast
I'm wondering if this question keeps popping up because there is serendipity around the fact that I'll be recording the 100th episode of Six Pixels of Separation - The Twist Image Podcast this weekend, or if it's because there's an... Read more
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April 16, 200811:56 PM
Every Page Is Your Homepage
"You don't control your homepage. Google does." If you expect to show up to one of Avinash Kaushik's presentations and not hear something provocative that you have never heard before, you've got another thing coming. As closing keynote at this... Read more
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April 15, 200811:35 PM
Geek Dinner Ottawa Next Wednesday - I Will Be There
As part of my never-ending journeys, I'll be in Ottawa next week speaking at the Government of Canada Communicators Conference (I'm doing both the opening keynote address and a two-hour workshop on Personal Branding). Robin Browne over at DaBizBlog caught... Read more
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April 14, 2008 9:17 PM
Why Oprah Winfrey Loves Podcasting But Grapples With Online Social Networks
Have you noticed that Oprah Winfrey is pretty much owning the top slots in the Podcast world lately? Oprah's Book Club chose, A New Earth - Awakening To Your Life's Purpose, by Eckhart Tolle and is driving the message of... Read more
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April 12, 2008 7:51 PM
12th Annual Webby Awards Gives Nod To Six Pixels of Separation Blog
With more than ten thousand entries and fewer than fifteen percent being distinguished with an Official Honoree award, I'm proud to announce that our little Blog, Six Pixels of Separation - The Twist Image Blog, took home an "Official Honoree"... Read more
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April 11, 200811:58 PM
So, Who, Exactly Is Buying Stuff Online?
That used to be the common mantra when attending online marketing conferences. The questions surrounding the demographics of online shoppers, and how fearless they were in a world of easily sniffable (re: stealable) credit cards and the rugged individualism it... Read more
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April 10, 200811:53 PM
Forget Search Results, Google Can Also Show You How To Run A Business
"While the internet is of course available to every company, Google has made major investments to get more out of it and to construct a proprietary platform that supports new and growing online services. According to unofficial but widely reported... Read more
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April 9, 200811:53 PM
Shop.org Online Marketing Workshop - Web 2.0 University Curriculum
There was some very positive feedback from the two-hour session I ran today at the Shop.org Online Marketing Workshop in Scottsdale, Arizona. The session was called, Web 2.0 University (which I quickly renamed Web 2.0 YOUniversity). Here's the session description:... Read more
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April 8, 200811:52 PM
Feed For Thought - When Push Comes To Pull
Say goodbye to browsers. Say goodbye to your "my favourites" folder. Say goodbye to online destinations. How is it that Yahoo! Pipes did not take off the way we would have thought? Are millions of people really downloading widgets and... Read more
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April 7, 2008 9:32 PM
Epic 2015 - The Future Of Media
I know this has been floating around for a while, but I was listening to a recent episode of the For Immediate Release Podcast and Eric Schwartzman, host of the excellent Podcast, On The Record Online, mentioned this very eerie... Read more
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April 7, 2008 1:55 PM
iPhone Version Of Six Pixels Of Separation - The Twist Image Blog Now Live
If you're interested in checking out this Six Pixels of Separation - The Twist Image Blog on your iPhone, the good people here at Twist Image have launched a mobile-friendly version of the Blog over here: Six Pixels of Separation... Read more
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April 5, 200810:12 PM
Note To Marketers (And Musicians): Online Social Networks Owe You Nothing
David Usher started a new Blog called, CloudiD, where he plans on Blogging about all things art, technology and communications. He's got my attention and, based on the many comments he's getting on every Blog posting since it launched, others... Read more
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April 4, 200811:52 PM
Tribal Knowledge - Is It Dead Or Alive In Your Marketing Efforts?
Tribal knowledge is a term I heard a long ways back, forgot about it, and then got reconnected to it a couple of times in the past few months. Here's how Wikipedia defines "tribal knowledge": "any unwritten information that is... Read more
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April 3, 2008 6:11 PM
Geek Dinner Montreal - April 15th With Special Guest Avinash Kaushik
Geek Dinner Montreal is happening on Tuesday, April 15th, 2008 with a very special guest. Avinash Kaushik is the author of Web Analytics - An Hour A Day and Blogger over at Occam's Razor. He has one of the coolest... Read more
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April 2, 200811:48 PM
Should Your Marketing Stink?
Today, at the eMetrics conference in Toronto, Bryan Eisenberg (co-author of Call To Action, Waiting For Your Cat To Bark? and many more - also Blogger over at GrokDotCom) gave an incredible (and timely) presentation called, Should Your Marketing Stink?... Read more
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April 1, 200811:56 PM
Jaffe V. Joel - Face(book)-Off At The ACA In Toronto
This is no April Fool's joke. Both Joseph Jaffe (author of Life After The 30-Second Spot and Join The Conversation, plus Blogger and Podcaster over at Jaffe Juice) and I will be speaking at the ACA - Association of Canadian... Read more
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