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Blog Archives
March 2008
March 31, 200810:55 PM
New TV Shows Coming To An Xbox Near You
Traditional Marketers sit and stare at the changes taking place in the Marketing world. Here's the raw truth: they think it's just a fad. There's no doubt about it. If Marketers really believed that Social Media and Web 2.0 is... Read more
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March 29, 200811:52 PM
How To Get On Someone's Blogroll
How many requests a day do you get from other Bloggers requesting you to put their Blog on your Blogroll? I get it a lot. And, I'm fascinated by them. First off, what is a Blogroll? (for those currently not... Read more
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March 28, 200811:57 PM
The Art Of Presenting - Garr Reynolds From Presentation Zen Live From Google
A couple of months back I wrote a book review for Presentation Zen - Simples Ideas On Presentation Design And Delivery by Garr Reynolds and posted it here: Get Yourself To Presentation Zen. It is, without a doubt, one of... Read more
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March 27, 2008 9:33 PM
Even IT Execs Are Feeling The Hurt By Ignoring Social Media
"Not embracing social networking is like saying I'd rather hide my money under the mattress than put it in a bank. Companies make a big mistake when they prohibit these tools out of the sheer fear of what employees will... Read more
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March 26, 200811:52 PM
Wikipedia Is More Charming Than Ever
Mass collaboration will get your organization to think differently and help you create engaging Consumer experiences. You've heard that before. It's become one of those "good ole chestnuts" that us Social Media and Web 2.0 types love trotting out in... Read more
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March 25, 200811:57 PM
10 Laws Of Real World Social Networking Success
Marketing success in the world of online social networking is not easy. Whether you're trying to build a group or fan page in Facebook or wiggling your way through LinkedIn for more business contacts. The lack of personal connection adds... Read more
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March 24, 200810:49 PM
Is Inconsistency The New Mass Media?
Just before recording the latest episode of Six Pixels of Separation - The Twist Image Podcast this weekend, I had two thoughts: 1. What am I going to record this week? 2. What am I going to Blog about? I... Read more
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March 22, 2008 8:58 AM
10 Simple Ways Non-Profits Can Win At Social Media Marketing
Did you see Google's announcement earlier this week about Google For Non-Profits? Here's the Blog posting from the Official Google Blog titled, Google For Non-Profits: "Many of you spend your days making this world a better place, and we want... Read more
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March 22, 2008 7:57 AM
And I, For One, Welcome Our New Robot Overlords
They are full of bees. Scary. I know. Hat tip to Chris Brogan (who else?) and Michael Seaton.... Read more
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March 21, 200810:12 AM
LinkedIn Knows Companies (In A Creepy, Scary Kind Of Way)
Floating through my feeds, I noticed this Blog posting from TechCrunch titled, LinkedIn, Now For Companies. Today, LinkedIn (one of my favourite online social networks that I don't Blog nearly enough about) is launching a new feature (it's still in... Read more
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March 20, 200811:54 PM
When GM Shifts 1.5 Billion From Traditional Advertising To Digital Marketing...
Does it mean that General Motors is trying to get more bang for their advertising buck in a time of recession, or that the Advertising and Marketing world better really perk up and pay attention, because GM is the third... Read more
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March 19, 200811:26 PM
Everything You (Think You) Know About Google Is Changing
Are you becoming more and more of a Search Geek? If not, you should. The Search Engine landscape is shifting beneath our feet and, as Marketers, it might be cool and fun to play with all of this Social Media... Read more
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March 18, 200811:55 PM
Foreword Thinking - The Business And Motivational Book Review Podcast Episode #9 Is Now Live
My other passion (granted, there are others on top of that) is a Podcast that I host and produce called, Foreword Thinking - The Business And Motivational Book Review Podcast. The show is sponsored by HarperCollins Canada and I just... Read more
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March 17, 2008 9:34 PM
12 Ways To Move The Social Media Conversation Past The Converted
If we're all trying to get more people to read Blogs and listen to Podcasts, but our core audience is fellow Bloggers and Podcasters, how do we ever get this content out to the mainstream and bust the echo chamber... Read more
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March 15, 2008 2:54 PM
Seven Minutes That Will Change Your View Of The World
While there's always plenty of chatter about how Google is innovating, there's also tons of amazing things happening over at Microsoft as well. I've had a lot of people feedback to me that they would like more in-depth Blogging about... Read more
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March 14, 200811:01 PM
15 Reasons Why Blogging Matters More Than Ever
Just this week I gave my full-day seminar on Social Media Marketing for IAB Canada - Interactive Advertising Bureau - in Montreal (I'm doing it again in Toronto next week on Wednesday, March 19th and then in Vancouver on Friday,... Read more
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March 13, 200811:58 PM
Marketers - I Believe The Children Are Not Our Future
There is a common belief in Marketing circles that for the Digital Marketing industry to grow, we need to be spending more time on college and university campuses educating young people on the opportunities available within the Digital Marketing sector.... Read more
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March 12, 200811:53 PM
Straight From TED 2008 - Dr. Jill Bolte Taylor And Her Stroke Of Genius Talk
My flight to TED 2008 got delayed because of the weather. When I walked into the event and finished registration, Dr. Jill Bolte Taylor was about to take the stage. Little did I know that her TED Talk was to... Read more
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March 11, 200810:49 PM
Marketers - How Hard Do You Really Work?
At TED 2008, I had the pleasure of meeting Jenny Lam (Founder of Jackson Fish Market - they do "branded software experiences"). After a little email back-and-forth, I decided to check out the Jackson Fish Market Web experience, and came... Read more
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March 10, 200811:28 PM
User Generated Content Done Terribly Wrong
I've been kicking around this mantra for a long while: "you need to earn the right to get your Consumers out of lurker mode." Lurker mode is a not-so-creepy thing in the Digital world. It simply means someone who is... Read more
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March 8, 200810:54 AM
4Q Will Do For Web Research What Google Analytics Does For Website Measurement
Full disclosure: iPerceptions is a client of Twist Image and I sit on their Advisory Council. That being said, I was pretty much in the dark on this project. iPerceptions teamed up with Six Pixels of Separation's favourite web analytics... Read more
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March 7, 200811:41 PM
Would It Be Cool If Bryan Eisenberg Did A Free Online Seminar On What Marketers Should Be Testing Online?
My only regret is not posting about this free event sooner. I got a note from Bryan Eisenberg (co-author of Call To Action, Waiting For Your Cat To Bark and more - he's also the Chief Persuasion Officer of Future... Read more
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March 6, 2008 8:06 PM
Twitter In Plain English
No one explains Technology, Social Media and Web 2.0 like Lee Lefever and the good people at Common Craft. And, they've done it again. If you're still on the fence about twitter and other micro-Blogging platforms, the Common Craft team... Read more
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March 5, 200810:52 PM
The Role Of Digital Marketing
In the past few days, I've given a lot of public speeches on the Digital Marketing landscape to some varied audiences (including university students, government and big business). I'm continually amazed by how new all of these channels are to... Read more
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March 4, 200810:10 PM
Another Reason I Will Never Buy From (Or Into) Your Brand
Negative rants about Marketing. Sometimes they just flow. I think we all know that we learn most (and quickest) from our mistakes. I was waiting for my flight in the lounge at the Ottawa airport this afternoon, and overheard someone... Read more
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March 3, 200811:25 PM
Marketing When Nobody Is Looking
There's a famous saying that goes something like, "integrity is doing the right thing when nobody is looking." It's like that old chestnut, "to thine own self, be true." In the past few days I've seen countless examples in places... Read more
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March 1, 200811:56 PM
Marketing Perspectives Courtesy Of TED
The TED Conference trashed me. I feel like I went to Monterey, California as an empty bucket, got completely overfilled with water and then someone just dumped me all over the street. I'm drained. There's a slight temptation to mention... Read more
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