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Blog Archives
October 2007
October 31, 2007 7:57 PM
Canadian Marketing Blog - You Can Find Some Original Content Over There As Well
I've been keeping this a little hush-hush, but I am doing monthly (and totally original) posts over at the CMA - Canadian Marketing Association - Canadian Marketing Blog. I started adding regular monthly posts back in August 2007, and today,... Read more
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October 31, 2007 1:06 PM
Ben Mezrich Featured In The Latest Episode Of Foreword Thinking - The Business And Motivational Book Review Podcast
I was fairly surprised to discover at PodCamp Boston this past weekend how many people have been enjoying my "other" Podcast, Foreword Thinking - The Business And Motivational Book Review Podcast sponsored by HarperCollins Canada. I'm happy to announce that... Read more
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October 30, 2007 5:47 PM
PodCamp Should Not Be Free Of Cost To Attend (Hint: It Never Was)
Mike Lipkin is a very well-known speaker. I've had the pleasure of not just seeing him speak, but of sharing the stage with him. He's smart, witty and to the point. He summed up, exactly, how I feel about whether... Read more
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October 28, 200711:35 PM
David Maister On Leadership In Marketing
David Maister is one of the world's leading authorities on management strategy and leadership. His books are known world-wide for their insights and candor. David Maister walked into PodCamp Boston 2 this morning to share those insights and talk about... Read more
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October 27, 200711:56 PM
PodCamp Boston 2 - The Bigger Lesson On Social Media
I am just reflecting on day one of PodCamp Boston 2. I had a lot of fun presenting. I had a great time seeing a lot of familiar faces. I've even done way more audio recording with my M-Audio MicroTrack... Read more
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October 26, 200710:47 PM
Facebook Facts That Will Blow Your Marketing Mind
At the CMA - Canadian Marketing Association - Digital Marketing Conference today and Mike Murphy - Vice-President Media Sales - for Facebook just finished his keynote address, The Power Of Social Media For Brands. He dropped some Facebook statistics that... Read more
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October 25, 200710:05 AM
Canadian Marketing Association - Digital Marketing Conference - Follow Along On Twitter
I'm in Toronto at the CMA - Canadian Marketing Association Digital Marketing Conference today. It's a sold-out crowd and because I know how terrible I am at live Blogging, I will be giving tons of twitter today live (and as... Read more
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October 24, 200710:49 PM
Apple Turns Real Consumer Generated Content Into Thirty Second Spot
Check out this piece of Consumer Generated Content from Nick Haley - an eighteen-year-old university student from Leeds in the UK. iPod Touch Ad - Nick Haley: Apple checked it out too. They liked it so much that they brought... Read more
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October 23, 2007 5:48 PM
A Vison Of Students Today - Marketers, Please Pay Attention To This Video
In what is turning out to be a regular feature here, Professor Michael Wesch of Kansas State University, Digital Ethnography, and the guy behind the two amazing online videos, The Machine is Us/ing Us, and more recently Information R/evolution (of... Read more
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October 22, 2007 7:08 PM
Phantom BlackBerry Vibrations - The Silent Killer?
I no longer have to suffer alone. It's ok to talk about it. There are many, like me, who suffer from phantom vibrations. Phantom vibrations are the feeling that your mobile device (in my case, my BlackBerry) is vibrating when... Read more
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October 21, 200711:39 PM
The Trouble With Digg - A Warning For Marketers
I seem to be running into the whole "we need to get into this Social Media thing" more often than not. While this is good for Twist Image business, it got me thinking that not all of the tools are... Read more
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October 19, 200711:07 PM
Digital Marketing Conference And PodCamp Boston - All Next Week
Get your sleep this weekend - next week is a busy one for Digital Marketers. Early Thursday morning I'll be hopping a flight to Toronto for the CMA - Canadian Marketing Association - and their annual Digital Marketing Conference, which... Read more
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October 18, 2007 8:46 PM
How To Monetize Your Podcast
I know the title of this Blog posting is enough to make Hugh McGuire from LibriVox throw up. In fact, I'm not sure how we got on the topic, but we did discuss how to monetize a Podcast over lunch... Read more
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October 17, 200710:34 PM
Information R/evolution - Drop Everything And Watch This Video
"There is no shelf." I can't think of a better way to sum up this amazing video. It was created by the same group that brought us the jaw-dropping video, Web 2.0 ... The Machine is Us/ing Us. Before you... Read more
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October 16, 200711:35 PM
Why Most Websites (Still) Suck - Lessons From Tonight's eMarketing Course
I just got home from the CMA - Canadian Marketing Association - eMarketing Professional Certificate course that I teach here in Montreal. It's a fourteen week course where participants come in every Tuesday night from 6:30 pm - 9:30 pm... Read more
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October 15, 2007 5:24 PM
TED - If You Don't Want To Read Blogs Or Listen To Podcasts, You Can Watch (And Get Smart)
TED is the big conference. Once a year, one thousand people pay a lot of money to jumpstart their brains. TED stands for Technology Entertainment Design and is happening this year - February 27th - March 1st, 2007 in Monterey,... Read more
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October 13, 2007 6:10 PM
Who Wants To Be A Millionaire? Just Make Some Facebook Widgets
I read with fascination an article from BusinessWeek called, Who Wants To Be A Facebook Millionaire? It's not the first time I've heard about a couple of people getting together, creating an widget for Facebook and reeling in the big... Read more
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October 12, 200710:37 PM
Music Videos Go Interactive - Ready, Aim... Arcade Fire
The rock band Arcade Fire (they're from Montreal too :) launched the official Website for their latest disc, Neon Bible, this week and it's all one, big interactive video. In a world where Musicians are doing anything (and everything) to... Read more
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October 11, 200711:07 PM
eBay Embraces Social Shopping - Get Ready For Social Shopping
While I'm doing my best to shy away from news items that are being covered in the general mass media (or on other Blogs, for that matter), I was fascinated to learn that eBay announced the launch of eBay Neighborhoods... Read more
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October 10, 200710:19 PM
Virtual Worlds Get Some Real World Marketing Push
I don't like the slagging of Second Life and Virtual Worlds. I know the concept of Virtual Worlds (and why anybody would take part in them) might seem a little "out there" for the common Marketer, but we need to... Read more
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October 9, 200710:40 PM
Chris Anderson - The Long Tail And Why Free Is A Viable Business Model
InfoPresse Magazine held their their inaugural InfoPresse 360 event today in Montreal on the topic of new business models. While I had the pleasure of speaking on the panel called, What Will Be The Winning Business Models Of The Future?,... Read more
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October 8, 2007 8:03 AM
Marketing Yourself In A Connected World - Is It Time To Kill The Traditional Resume?
I'm surprised by how many people still don't see the direct correlation between developing your Personal Brand and Digital Marketing. Companies are leveraging every facet of Digital Marketing, but the true power that is driving the success of Social Media... Read more
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October 6, 2007 2:39 PM
Twitter Will Update Your Facebook Status - Here's How...
There have been a lot of people asking me how I am able to use Twitter and have my latest tweet also appear as my Facebook status. I wish I could remember where I first heard about this, but it... Read more
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October 5, 2007 9:39 AM
McKinsey Reports On How Businesses Understand Social Media And Web 2.0
I just grabbed three free reports from McKinsey (registration required) on Social Media, Web 2.0 and how businesses are using them. 1. How Businesses Are Using Web 2.0. 2. How Companies Are Marketing Online. 3. How Companies Can Make The... Read more
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October 4, 2007 8:21 PM
Dove Onslaught Launches - Will It Have The Same Success As Dove Evolution?
You didn't really think that I would ask that question... did you? Dove is back with more online, long-form video action for their Campaign For Real Beauty. Here it is: Dove Onslaught: What do you think? It's been on YouTube... Read more
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October 3, 200710:55 PM
Bum Rush The (Book) Charts With Joseph Jaffe On October 21st
I was just listening to the latest episode of Joseph Jaffe's Across The Sound Podcast (episode #92). He's starting to ramp up his efforts for the launch of his sophomore book, Join The Conversation, by attempting to get as many... Read more
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October 2, 200710:05 PM
Radiohead Embraces The Wisdom Of Crowds And The Trust Economy
When two of my favourite worlds collide (the music industry and Social Media), you know there's some good juice for a Blog posting. The world is sitting back with jaws dropped as the rock band Radiohead announced that their upcoming... Read more
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October 1, 200710:13 PM
Voice Mail Bankruptcy - The Gauntlet Has Been Thrown
I was doing some traveling last week, and when I got back to Twist Image HQ, I realized that there were over a dozen voice mails for me. I don't know what's wrong with me, but I never check my... Read more
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