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Blog Archives
July 2007
July 31, 200712:14 PM
If You're Looking For More Information On Social Media In Asia...
Michael Netzley from Singapore Management University gave a class this semester on Social Media that consisted of some case studies, the reading of Naked Conversation by Twist Image friend, Shel Israel, and listening to Six Pixels Of Separation - The... Read more
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July 30, 2007 3:39 AM
Global Visions And Voices On Social Media From Singapore
I am sitting here at PodCamp Singapore and, truth be told, it's nothing like any of the PodCamps you've heard about here in previous posts. It is being hosted by Michael Netzley who put it together for Singapore Management University... Read more
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July 29, 2007 4:22 AM
Summer In Singapore - Twelve Hour Delays Or Why There Is No Six Pixels Of Separation Podcast Today
I arrived in Singapore late last night after travelling for close to thirty hours. I'm here to speak at the Singapore Management University as a guest of Michael Netzley. Michael is running PodCamp Singapore here and although it runs nothing... Read more
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July 28, 2007 6:57 AM
Twist Image Viral Marketing Strategy - Guaranteed Success Or Your Money Back
Yeah, that does not exist. And yet, not a day goes by, that I don't get a request by an existing or potential client to create a Viral Marketing campaign. The briefing usually starts or ends with them saying, "_... Read more
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July 27, 200710:41 PM
User Generated Content, The Police And The Message Is Out Of The Bottle
I was semi-hesitant to buy tickets to see The Police reunion concert in Montreal this past Wednesday night. I know their music but was never a huge fan of the band (save for that moment when Synchronicity was released). I... Read more
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July 26, 2007 9:35 PM
Foreword Thinking - The Business And Motivational Book Review Podcast - New Episode And Facebook Group
Episode number five of Foreword Thinking - The Business And Motivational Book Review Podcast sponsored by HarperCollins Canada just went live. In the latest episode of this free audio Podcast I have an amazing conversation with friend, world-renowned zone coach... Read more
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July 25, 2007 5:48 PM
Facebook Group Enables Us To Experiment With The Momentum Effect
Benchmarking success in online social networks has been on lots of Marketer's minds lately. Have you heard of the latest Facebook group called, Canadian Music Industry Alumni? The Canadian Music Industry Alumni Facebook group was started yesterday and now sports... Read more
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July 24, 200711:34 PM
The Winner Of The YouTube - CNN U.S. Presidential Debate Is...
YouTube. If you thought I was going to dive into a political debate (especially considering the fact that I am based in Montreal, Quebec), forget about it. But, I can take a Marketer's perspective to the YouTube - CNN U.S.... Read more
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July 23, 2007 8:42 PM
Podcasting Advertising, Downloadable Media Association Or You Can Just Ask For An iPhone
Podcast Monetization. I hate those words_ for many reasons. The main one being, that when people look at how to monetize their Podcast or how to use it as a Marketing tool, they immediately look at traditional radio as "the"... Read more
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July 21, 200710:50 AM
Saying Goodbye To Email Newsletters But They Keep Pulling Me Back In
I made an executive decision this week to transfer all of my email newsletters over to my Gmail account. There has been a lot of talk online about Email Bankruptcy. I'm not even close to being in that situation, but... Read more
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July 20, 200711:38 PM
From The People That Brought Us The Trust Barometer Comes The Social Media Index
I was listening to the Podcast, For Immediate Release - The Hobson And Holtz Report, in the car on my way home from the office tonight and was completely intrigued by a segment on show #259 where the hosts, Shel... Read more
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July 19, 200710:54 PM
Create Your Own Social Network With Ning
I always get a kick out of examining what works (and what doesn't work) when it comes to the Digital Marketing landscape. Have you ever taken a second to evaluate why Friendster got scooped by MySpace and how Facebook is... Read more
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July 18, 200711:34 PM
Business 2.0 Magazine Going Away? Not If We Can Help It
You may not believe this, but I read magazines. Granted, it's a lot less than I used to, but I still love going into Montreal magazine stores like Multimags and seeing what's new on the newsstand. I used to buy... Read more
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July 17, 2007 7:16 AM
Just A Kid With A Dream In His Basement No More
YouTube is just one of the new media channels that has changed lives and taken people with amazing potential and talent and brought their magic to the masses. After watching this video of a young guy from Brazil play a... Read more
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July 16, 200710:33 PM
Second Life And The Power Of Virtual Worlds - Or How To Really Create An Engaging Brand Experience
The true power of Digital Marketing is not what you can do with an existing campaign online. True power in Digital Marketing comes when, as a Marketer, you can produce something for the environment that you simply cannot do in... Read more
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July 14, 200711:46 PM
Robert Scoble, Sebastien Provencher, Steve Rubel... And You Are Media
Sebastien Provencher from The Praized Blog has a great post titled, Robert Scoble Is Media. Here's a snippet: "It made me wonder: why would Robert Scoble accept 'friends' invitation from people he does not know? Why do you want to... Read more
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July 13, 200710:45 PM
Blogs Are Dying - Maybe It's Not Just The Conversation Part
Last week I got all hot and bothered by the fact that Trackbacks were almost gone, and commenting seemed to be taking a downturn now that everyone has their own Blog. The name of that posting was, Blogs As Conversations... Read more
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July 12, 200711:21 PM
Google Image Labeler - Get Your Search Engine Optimization Skills Ready
I was floating around Google Images just now when I noticed this call to action message at the bottom of the screen: "New! Want to improve Google Image Search? Try Google Image Labeler." With interest I clicked the call to... Read more
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July 11, 200710:41 PM
Second Chance Trees - Plant A Virtual Tree, Plant A Real Tree
Paull Young from the Social Media agency, Converseon, sent me a tweet (Twitter message) about a project his company is working on. Take a look: The two barriers to entry are that you have to be in Second Life (or... Read more
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July 10, 200710:07 PM
How Did You Feel About Live Earth? I Am Taking Adam Curry's Advice And Asking You To Check Out Chris Brogan
I watched the Live Earth concert this past weekend with a bit of excitement. The reality was that I had a ton of work to catch up on and the thought of doing it while Live Earth was blasting in... Read more
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July 9, 2007 8:29 PM
Singapore Gets Six Pixels Of Separation
Six Pixels Of Separation is not just a funky name. It's a reality. Not a day goes by that I don't feel the power of online social networks and how the many channels of social media are connecting us in... Read more
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July 7, 2007 2:41 PM
Blogs As Conversations Are Dying - Trackbacks Just Might Be Your Only Saving Grace
It's an interesting phenomenon. Most people have trackbacks turned off on their Blogs (mine included). The ability for a bot to create a spam trackback is just too easy and most of us would rather not have trackbacks initiated than... Read more
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July 6, 200710:24 PM
One (More) Red Paperclip
This is a pretty sad (and humorous) story courtesy of the Globe And Mail entitled, Paper-Clip Story Shows Profit In Translation. Here's the top-level scoop: "Yang Xiuyu never believed the story of the Canadian blogger who bartered his way from... Read more
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July 5, 2007 8:10 PM
PodCamp Boston 2 Is Set For October 26th - 28th, 2007 Plus More On Unconferences
I had a huge smile on my face when Christopher S. Penn from the Financial Aid Podcast, Marketing Over Coffee and co-founder of PodCamp shot me an email with the dates for PodCamp Boston 2. As you may recall, attending... Read more
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July 4, 200710:03 PM
Understanding Social Networks
If you have ever seen me present my half-day or full-day seminars for IAB Canada - Interactive Advertising Bureau on Social Media Marketing and Web 2.0, you know how much I love to use the Common Craft videos to explain... Read more
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July 3, 2007 7:47 AM
Paris Hilton Being Offered One Million Dollars To Teach Personal Branding
One of the reasons I've had the pleasure of sharing the speaking stage with Bill Clinton, Anthony Robbins, Dr. Phil and more for The Power Within has been my insights into personal branding and how we are all personal brands.... Read more
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July 2, 2007 3:07 PM
iPhone Update... More Love
After this morning's post, 500,000 iPhone Consumers Can't Be Wrong, I found myself wandering the streets of beautiful Montreal really wondering when the Apple iPhone will make its Canadian debut. Then I saw this Blog posting from Jason Calacanis: iPhone... Read more
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July 2, 2007 7:15 AM
500,000 iPhone Consumers Can't Be Wrong
It did not shock me to see this headline over at Gizmodo: Opening Weekend iPhone Numbers: 500,000 Sold, Mostly (Surprise) 8GB Models. Here's how it rolls when you have a product and the Marketing to back it up: "Analysts from... Read more
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