Blog Archives June 2007
June 30, 2007 3:51 PM

When Every Customer Is Also A Journalist - Lessons From Delta Flight 6499

I have no feelings - either way - about Delta Airlines or their service (truthfully, I've flied Delta only a handful of times and it's been as unremarkable as the other airlines). What sparked me about this video is not... Read more

By Mitch Joel


June 29, 2007 8:09 PM

Foreword Thinking - The Business And Motivational Book Review Podcast Is Back With Episode Four

It's been way too long since the last episode of Foreword Thinking - The Business And Motivational Book Review Podcast. Today I posted episode number four over at the Foreword Thinking Blog. My guess is most people thought I had... Read more

By Mitch Joel

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June 28, 200710:48 PM

This Is Not An Apple iPhone Blog Posting

Tomorrow Apple lets the iPhone loose in the United States. I'm not going to Blog about it. Everyone else is. We all know about the iPhone (especially, us Bloggers). People (including Robert Scoble) are already waiting in line to buy... Read more

By Mitch Joel


June 27, 2007 6:24 AM

The Art Of Creeping - And Why It Should Not Creep You Out

Facebook Creeping. LinkedIn Creeping. Sounds creepy? Creeping is simply the ability for me to see which other members of an online social network have been looking at my profile. Sounds juicy, doesn't it? While Facebook Creeping has led to tons... Read more

By Mitch Joel

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June 26, 200710:41 PM

Podcasters Build Real World Communities Too - Social Networking Is Not Just For Online

Podcasters Across Borders 2007 changed my life. By changing my life, it also changed the lives of countless others_ forever. OK, what am I talking about? As part of Podcasters Across Borders, participants were asked to bring a kids book... Read more

By Mitch Joel


June 24, 200711:07 PM

Podcasters Across Borders Delays Six Pixels Of Separation Podcast

Just got home from Podcasters Across Borders. What an amazing weekend of learning, sharing, networking and recording. I have tons of audio, but I am more than a little fried. I will do my best to get episode #57 of... Read more

By Mitch Joel

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June 23, 2007 2:58 PM

Podcasters Across Borders - The Best Things In Life Are Free

Podcasters Across Borders is on. My mind is melting. Reality. Deal with it. It started off yesterday while checking out Tod Maffin from the CBC who presented, From Idea To Air: Making Radio Stories That Don't Suck, and continued today... Read more

By Mitch Joel


June 22, 2007 6:14 AM

Why Twist Image Is Not In Second Life...

Twist Image does not have a presence in Second Life. Mostly because we don't want to look like these people from Draft FCB :) Truth is, that's not the reason. For those who have been in-world in Second Life, this... Read more

By Mitch Joel


June 21, 2007 9:27 PM

One Degree Allows You To Blog Without The Stress Of Building Your Own Blog

During the IAB Canada - Interactive Advertising Bureau - full-day seminar, Social Media Marketing And Web 2.0 in Vancouver yesterday, I took my lunch break with Kate Trgovac from My Name Is Kate and now, co-owner, of One Degree. Kate... Read more

By Mitch Joel


June 20, 200711:12 PM

Backbone Magazine Needs More Backbone When It Comes To Blogs And Blog Marketing

"While writers always appreciate getting a cheque in the mail, is the selling of blogs good for blogging? Maybe not. When you believe in a blog it is because you are convinced the writer is passionate about a topic and... Read more

By Mitch Joel

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June 19, 200711:00 PM

Podcasters Across Borders This Coming Weekend In Kingston - I Will Be There

Podcasters Across Borders is taking place this week in Kingston, Ontario. From Friday, June 22nd to Sunday, June 24th, 2007 there will be Podcasters (yup from both the United States, Canada and abroad) hanging out, learning, sharing and building the... Read more

By Mitch Joel

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June 18, 200710:37 AM

Geek Dinner Vancouver Tomorrow Night With Kate Trgovac From One Degree And My Name Is Kate

I'm prepping for my trip to Vancouver for the full-day seminar presented by IAB Canada - Interactive Advertising Bureau - on Social Media Marketing And Web 2.0. In preparation for this trip, I shot out a quick Twitter message and... Read more

By Mitch Joel


June 16, 200710:00 PM

The Media Revolution Looks A Lot Like Total Recall

This video sort of scared and intrigued me at the same time. It's a bold look at where the media and technology was, is and might take us. Take a look, it's called Prometeus - The Media Revolution: While watching... Read more

By Mitch Joel


June 15, 200710:24 PM

Bill Clinton Understands Social Media

There were a series of events today that sparked an "a-ha" moment for me. I was presenting a half-day seminar on Social Media and got to the section on how Social Media came to fruition when I noticed one line... Read more

By Mitch Joel

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June 14, 200710:52 PM

Widgets - New Opportunities For Marketers

When I think of Widgets, my first thoughts are of small downloadable applications that reside on your desktop (typically called Desktop Widgets). Turns out that ComScore is now tracking the use of Widgets online, but describes them as, "little boxes... Read more

By Mitch Joel

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June 13, 200711:18 PM

Social Media Is The Main Driver For IT Purchasing Decisions

During my full-day seminar today for IAB Canada - Interactive Advertising Bureau - called Social Media Marketing And Web 2.0 in Toronto, one of the attendees asked me for more specific information on how Social Media and Web 2.0 initiatives... Read more

By Mitch Joel


June 12, 200711:32 PM

Transformers Movie Already Creates "More Than Meets The Eye" Mash-Ups

If you are a child of the Eighties, the theme song for Transformers immediately sparks the "more than meets the eye" follow-up line. It's like the "plop, plop, fizz, fizz" jingle_ it never leaves you. So, passions are already playing... Read more

By Mitch Joel

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June 11, 2007 6:58 PM

eMarketing Professional Certificate Course Starts In September In Montreal

Once again, I have agreed to be the Instructor for the CMA - Canadian Marketing Association - eMarketing Course in Montreal. Usually, the course is held once a year in Montreal, but due to demand we've expanded and are starting... Read more

By Mitch Joel


June 9, 2007 6:38 AM

Retailers Claim They Are Customer Focused

I spent one day this week attending Stores 2007 - which is the annual conference for the Retail Council of Canada. It was a fascinating time learning all about the major (and smaller) retailers and what challenges they face (hint:... Read more

By Mitch Joel

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June 8, 200711:23 PM

Marketing Observations From Being Disconnected

Even if you drove for twenty minutes back in the direction of Montreal, there is no wireless service (both Blackberry and Internet Access). Welcome to my annual fishing trip (clarification: I said "fishing" not "catching," and for people who think... Read more

By Mitch Joel


June 8, 2007 6:14 AM

IAB Canada - Interactive Advertising Bureau - Social Media Marketing Seminar Starts On Monday - This Is The Last Call For Montreal And Toronto

The IAB Canada - Interactive Advertising Bureau full-day seminar on Social Media And Web 2.0 Marketing starts this coming Monday, June 11th in Montreal and then hits Toronto on Wednesday, June 13th. This will be a full-day of understanding the... Read more

By Mitch Joel

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June 7, 2007 6:16 AM

Microsoft Surface - Bad Science Fiction Movies Have Ruined This - Or Maybe It Was The Apple iPhone

Have you seen Microsoft Surface yet? Check it out here: I had originally seen this type of technology demoed at the TED Conference. It's pretty amazing and the possibilities and implications (especially for Marketers) seem endless. In the teaser video... Read more

By Mitch Joel


June 6, 200710:19 PM

AdWeek Jumps In On Social Shopping

I'd like to think that the AdWeek article, Study Says Web Shoppers Crave 'Social' Experience, was inspired by my recent Blog posting, Social Shopping Takes Hold As The Next Hot Online Social Network, but I'm not that full of myself.... Read more

By Mitch Joel

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June 5, 2007 9:50 PM

Summer Reading List - Business, Motivation And Non-Fiction Books I'm Digging Into

I was pretty much packing back one business book a week about a year ago. I still buy books at that pace, but I've been slower on the reading - mostly due to all of the audio (and video) I'm... Read more

By Mitch Joel


June 4, 2007 6:05 AM

Apple iPhone - June 29th In The U.S. - What About Canada?

Several months back (and since) I have been waxing poetic about the pending release of the Apple iPhone. It was announced that the iPhone will be launched on June 29th in the United States on AT&T, but there has been... Read more

By Mitch Joel


June 2, 2007 4:08 PM

Social Shopping Takes Hold As The Next Hot Online Social Network

I've been spending a good chunk of time evaluating the Social Shopping space. Some of it is based off of my recent experience speaking at Shop.org for their Online Marketing Workshop, and some of it is based on a personal... Read more

By Mitch Joel


June 1, 200710:44 PM

Virtual Hot Wings Is One Of The Best Examples Of Social Media Marketing

The music industry is suffering. Trust me, I should I know. I started off in the music industry in 1988 and left in 2002 after seeing Napster happen and the industry do nothing. Then BitTorrent. Then iTunes. Then MySpace_ then,... Read more

By Mitch Joel