Blog Archives May 2007
May 31, 2007 9:27 PM

Google Gears - You Know What Really Grinds My Gears?

Google Gears. If you use Google Reader, please stop reading this Blog post and head over to get your hands on Google Gears. What is Google Gears? Simple. You can now read the last 2000 most recent posts even when... Read more

By Mitch Joel


May 30, 2007 6:41 AM

Third Tuesday - Mesh 2007 And Other Observations From Toronto

I know that David Jones over at PR Works and co-host of Inside PR Podcast has mentioned time and time again about the mass amounts of meet-ups, unconferences, events, dinners, etc_ that fill his social calendar with social media. I... Read more

By Mitch Joel

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May 29, 2007 4:45 PM

IAB Canada - Interactive Advertising Bureau Social Media Marketing Seminar - It's Almost Last Call

I was giving the keynote today for The Advertising Club of Toronto's Internet Day at the Sheraton Hotel on Queen in Toronto, Ontario. The good news is that there was a sold-out crowd of almost six hundred Advertising and Marketing... Read more

By Mitch Joel

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May 28, 200711:09 PM

If We Don't "Get" Your Brand, Then You Don't "Get" Your Brand Online

"We do not feel like you 'get' our brand." If you work in the Marketing, Advertising, Communications or the Public Relations space, this is the single most devastating sentence you can hear from a potential client after a major pitch.... Read more

By Mitch Joel


May 26, 200712:32 PM

Six Pixels Of Separation Podcast Society - The Facebook Group - Please Join

In a bid to better understand the growing buzz that is Facebook, I've gone and set-up a group on the online social network called, Six Pixels Of Separation Podcast Society. The spirit of this online social network group is to... Read more

By Mitch Joel


May 25, 200712:12 PM

Bloggers, Citizen Journalists And The Traditional News Outlets

I've been wondering about the notion of "titles" lately. In past lives, I've been a professional journalist. I've been Blogging (and Podcasting) for quite some time now and there are moments where I've had some form of "scoop" that I've... Read more

By Mitch Joel


May 24, 200710:48 PM

A Facebook Birthday Lesson In Online Social Networks

At about midnight the SMS' started to flow and my Facebook Wall began filling up with Birthday wishes. It took about five minutes before I realized that I had entered my birth date in my Facebook profile several months back.... Read more

By Mitch Joel


May 23, 2007 9:39 PM

TNN - Twitter News Network Or How I Found Out About The Google - Feedburner Acquisition

I'm a huge fan of the book, The Wisdom of Crowds: Why The Many Are Smarter Than The Few And How Collective Wisdom Shapes Business, Economies, Societies And Nations, by James Surowiecki. The basic principle of the book is that... Read more

By Mitch Joel


May 22, 2007 6:43 AM

Ghost Blogging Continued...

I'm starting to deep dive more on the fascinating topic of Ghost Blogging. You can read my original post about it from a few days ago here: What's Wrong With Ghost Blogging? Or Insights From Inside PR #59. The following... Read more

By Mitch Joel


May 21, 2007 9:13 PM

Looking Forward To More Business And Motivational Book Review Discussions With The Foreword Thinking Podcast

No, we have not entered the Podfade Zone with Foreword Thinking - The Business And Motivational Book Review Podcast presented by HarperCollins Canada. I am currently compiling episode four (and five) of Foreword Thinking and HarperCollins Canada is also securing... Read more

By Mitch Joel

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May 19, 2007 6:01 PM

Google Universal Search Will Be Good For Users And Challenging For Search Engine Optimization Professionals

Big announcements from Google are coming in fast and furious. It all makes the 1.65 billion dollar acquisition of YouTube seem so 2006. This past Wednesday, Marissa Mayer - Google's Vice President of Search Products and User Experience - announced... Read more

By Mitch Joel


May 18, 2007 9:33 PM

Nielson Pees In The Social Media Kool-Aid With Their Recent Report

Here's how the Advertising Age article, Want Online Buzz For Your New Product?, starts off: "Want lots of word-of-mouth buzz behind a product launch? Your best bet may be a big ad campaign. That's the somewhat ironic conclusion of the... Read more

By Mitch Joel

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May 17, 200710:16 PM

RSS In Plain English

I'm more than a little angry at myself for not posting this sooner. The people over at Common Craft have done an excellent job explaining the power of RSS and subscribing to content in this video titled, RSS In Plain... Read more

By Mitch Joel

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May 17, 2007 8:59 PM

IAB Canada Full-Day Social Media Marketing Seminar Now Open For Registration

As promised in this Blog posting: IAB Canada - Interactive Advertising Bureau - Brings A Full-Day Social Media Marketing Seminar To A Canadian City Near You, the website is now live and anyone is free to register for the IAB... Read more

By Mitch Joel


May 16, 200710:50 PM

Don Tapscott Rocked Me At The CMA - Canadian Marketing Association - National Convention And Trade Show 2007

Don Tapscott is most recently known as the author of Wikinomics - How Mass Collaboration Changes Everything. He's also the Founder and CEO of New Paradigm and is well-regarded as one of the leading visionaries when it comes to technology,... Read more

By Mitch Joel


May 15, 200711:01 PM

What's Wrong With Ghost Blogging? Or Insights From Inside PR #59

I Blog often about my good friends, David Jones and Terry Fallis, who co-host the most excellent Podcast, Inside PR. In fact, I have the distinct pleasure of introducing David Jones tomorrow when he presents: Engage! How Social Media Can... Read more

By Mitch Joel


May 14, 200710:30 PM

CMA - Canadian Marketing Association - National Convention And Trade Show - Day One

I had the chance to peek into Peter Mosley's intensive session called, Web 2.0 Everything You Always Wanted To Know, But Were Afraid To Ask! So, What's With This Thing Called Web 2.0. The Mose (as he's affectionately known) is... Read more

By Mitch Joel

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May 12, 2007 7:49 PM

Canadian Marketing Association National Convention And Trade Show Starts On Monday

I'm heading to Ottawa early on Monday morning to take part in the CMA's - Canadian Marketing Association - National Convention and Trade Show which takes place from Monday, May 14th until Wednesday, May 16th, 2007 at the Ottawa Congress... Read more

By Mitch Joel

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May 11, 200711:51 PM

Online Is Not Offline - Visions From Vision 2007

It hit me when I was on stage presenting in front of over four hundred professional Marketers at Vision 2007 - the British Columbia AMA - American Marketing Association - today in Vancouver. British Columbia. It's probably something I've mentioned... Read more

By Mitch Joel

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May 10, 200711:38 PM

Advertising Should Not Get Personalized Like Minority Report

I'm not a Futurist (though, it would be a cool moniker for the ole' business card), but I don't think that personalized advertising will be triggered by a retinal scan like that scene from the movie Minority Report. I don't... Read more

By Mitch Joel


May 9, 2007 9:27 PM

Grammar Girls Changes The Marketing Rules And Flattens The World (Even More)

There are some news items that make you reflect on everything, how much it has changed and how the exception can, easily, become the rule. Check out this news item from Reveries' Cool News titled, Grammar Girl: "In a twist,... Read more

By Mitch Joel

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May 8, 200710:49 PM

Andy Nulman Asks If Folksonomy-Driven Online Tags Can Work In The Real World?

I just love the daily Blog blasts that Andy Nulman pops out over at Pow! Right Between The Eyes. You can tell that he's able to leverage his journalism background along with comedy (he ran the famed Montreal Just For... Read more

By Mitch Joel

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May 7, 2007 6:17 PM

IAB Canada - Interactive Advertising Bureau - Brings A Full-Day Social Media Marketing Seminar To A Canadian City Near You

A while back I agreed to join the national Board of Directors for IAB Canada - Interactive Advertising Bureau - and part of my passion (and mandate) was to create streams of opportunities for Marketing Professionals (and people looking to... Read more

By Mitch Joel


May 5, 200712:25 PM

Web 2.0 Websites Account For Only 12% Of All Website Traffic

I'm starting to get very curious about these kinds of statistics. I saved to my del.icio.us page a news item from Media Buyer Planner called, Web 2.0 Websites Account For 12% Of U.S. Web Traffic. "Web 2.0 websites accounted for... Read more

By Mitch Joel

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May 4, 2007 9:30 AM

Race In The Workplace Talks Personal Branding

The always insightful Carmen Van Kerckhove from the Addicted To Race Podcast and Race In The Workplace Blog did an email interview with me last week on the topic of personal branding. The post is called, How To Build Your... Read more

By Mitch Joel


May 3, 2007 8:34 PM

Magazine For Bloggers And Podcasters Launches - Not Joking

I don't know what to make of this. Blogger & Podcaster Magazine launches in three formats: print, Podcast and digital according to its publisher, Larstan Publishing Inc. The print version has a circulation of 20,000 “and editorial is focused towards... Read more

By Mitch Joel


May 2, 200710:26 PM

eMarketer Says: "Business Crawls Onto Web 2.0"

… And I think that's a good thing. Here are some of the highlights from the eMarketer report, Business Crawls Onto Web 2.0: “The buzz around collaborative Web 2.0 technologies keeps going, and it is easy to think that every... Read more

By Mitch Joel

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May 1, 200710:42 PM

Marketing Magazine Presents Marketing 2.0 Or What You Need To Know About Control

Marketing Magazine introduced their new look and feel for the April 30th, 2007 edition. There have been many changes within the organization and it all culminated in this most recent issue, which features a new Editor (welcome Christopher Loudon), new... Read more

By Mitch Joel