Blog Archives April 2007
April 30, 2007 8:50 PM

Online Advertising Hits One Billion Dollars - Note My Dr. Evil Pinkie To Mouth

Full disclosure: I sit on the national Board of Directors for IAB Canada - Interactive Advertising Bureau. The press release, 2006 Canadian Online Advertising Tops $1 Billion, hit the wires today and press all across Canada (both traditional, industry and... Read more

By Mitch Joel


April 28, 2007 1:44 PM

BarCamp Montreal Is Like The New Poetry Jam

I am sitting here next to Hugh McGuire from LibriVox at BarCamp Montreal watching a person present on intellectual copyright in China. It was funny and insightful. He presented in only five minutes. I turned to Hugh and said, "this... Read more

By Mitch Joel


April 27, 2007 9:47 PM

Making Marketing Work In Second Life And Virtual Worlds

In the past couple of weeks it would seem like Marketers are starting to understand the power of marketing in Second Life and other virtual worlds. My main contention with previous Second Life marketing initiatives was that brands were entering... Read more

By Mitch Joel


April 26, 2007 9:57 PM

Don't Read This - Just Go And Download Ad Age's 2007 Digital Fact Pack Guide To The Digital Marketing World

Special thanks to Michal for jumping on this before I even got a chance to see it in Google Reader, but Ad Age released their Digital Fact Pack - Guide To The Digital Marketing World. Last year's was brilliant and... Read more

By Mitch Joel

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April 25, 200710:30 PM

Top One Hundred Brands In The World - Google Takes Top Ranks

I just saw this news item from BizReport: Google Ranked Top Brand In The World. Here's some bytes of the news item: "Market research firm Millward Brown released their annual Brandz Top 100 Most Powerful Brands rankings earlier this week.... Read more

By Mitch Joel


April 24, 200710:24 PM

Three Chances To See Me Speak Live In Three Different Cities

I've had quite a few email inquiries about when I will be presenting on digital marketing at events that are open to the public. If you're not interested in self-promotional Blog postings, please disregard this one (and accept my apologies).... Read more

By Mitch Joel

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April 23, 200711:33 PM

Whole Lotta Shel Holtz Going On

I was asked to speak at today's Visa e-Commerce Summit 2007 in Toronto. I got the coveted after-lunch slot to do my Six Pixels of Separation presentation for e-commerce people (I know, it sounds like a repeat of last week's... Read more

By Mitch Joel


April 21, 200712:42 PM

The Fine Line Between Community And Conversion - Lessons From Shop.org

Digital marketers need to get their house in order. That was the key take-home I had after spending three days at the Shop.org Online Marketing Conference which took place in Hollywood, Florida from Wednesday night until yesterday afternoon. First off,... Read more

By Mitch Joel


April 20, 200711:27 PM

Teachers Of The Secret Live Event Now Available On DVD

I got an email from the good people at The Power Within - which is the leadership and motivational event company that has allowed me to share the stage as a speaker with people like Bill Clinton, Anthony Robbins, Dr.... Read more

By Mitch Joel

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April 19, 2007 8:32 PM

Episode #3 of Foreword Thinking - The Business and Motivational Book Review Podcast Is Now Online - Are You Feeling Lucky, Punk?

Episode number three of Foreword Thinking - The Business And Motivational Book Review Podcast, presented by HarperCollins Canada and hosted by yours truly is now available for download. The additional good news is that iTunes finally woke up and added... Read more

By Mitch Joel

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April 18, 2007 4:20 PM

Consumer Generated Content - Just How In Control Are Consumers?

I was in-flight and heading to the Seminole Hard Rock Hotel and Casino in Hollywood, Florida to keynote the Shop.org Online Marketing Workshop with a stack of new magazines to plow through (Wired and Fast Company) along with a hefty... Read more

By Mitch Joel


April 17, 200711:09 PM

Google Buys DoubleClick - Is Banner Advertising Making A Comeback?

"Don't call it a comeback... I've been here for years." (can anyone name this lyric?). I could paraphrase the online advertising news item that shook the online marketing industry to its core last week, but I liked the way MediaPost... Read more

By Mitch Joel


April 16, 200710:59 PM

Web Design Boom Could Spell Doom For The Digital Marketing Industry

This article caught my attention last week from Ad Week: Forrester Sees Web Design Boom (April 13th, 2007). Here are some thoughts from Ad Week: "Web design is becoming a larger priority for corporations, and that trend is driving a... Read more

By Mitch Joel


April 14, 2007 8:50 AM

Marketing Magazine Ranks Twist Image Blog In Their "If You Only Read 12 Blogs..."

Caution: self-congratulatory posting ahead. Marketing Magazine has been running a Blog by Mark Etting for the past little while (get it? "marketing" ;Mark Etting;), and while I wish it was not an anonymous Blogger(s), this Twist Image Blog ranked second... Read more

By Mitch Joel

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April 13, 200710:34 PM

One Red Paperclip Guy, Kyle MacDonald, Teaches Us What Marketing Is Really About

It-s one day after the CMA — Canadian Marketing Association — From Mass To Grass — Word Of Mouth Marketing Conference and the presentation from One Red Paperclip guy, Kyle MacDonald, is still replaying itself in my mind's eye. It... Read more

By Mitch Joel


April 12, 200711:37 PM

Do Only One Percent Of The Community Create Word Of Mouth Marketing?

Full disclosure: I was on the organizing committee for today's CMA – Canadian Marketing Association – From Mass To Grass – The Word Of Mouth Conference that took place in Toronto. I'm giving full disclosure, because I don't want you... Read more

By Mitch Joel


April 11, 2007 8:26 PM

One Hundred Million Is A Lot Of iPods And Good News For Podcasting

I was speaking this morning for a large cable TV channel on the topic of Six Pixels of Separation - How Marketing Connects In A World Where We-re All Connected. Beyond it being a core passion of mine, I like... Read more

By Mitch Joel


April 10, 200711:14 PM

Marketing Over Coffee Podcast Launches With Your Hosts John Wall And Christopher S. Penn

I nearly fell off of the stationary bike this morning. I was pedaling away while listening to the latest episode of The M Show Podcast with John Wall when he announced his newest project - a new Podcast called Marketing... Read more

By Mitch Joel


April 9, 2007 4:20 PM

Most Valuable Podcast - Pimp For Votes Or Link Bait? You Decide

Fly-Over Marketing guy and regular audio comment contributor to Six Pixels of Separation - The Twist Image Podcast, Kevin Behringer, has started a Most Valuable Podcast survey over here: Most Valuable Podcast Voting Now Open! and Six Pixels of Separation... Read more

By Mitch Joel


April 7, 2007 2:10 PM

Montreal Gazette Reports: Twitter Technology Has Fans Raving

Montreal Gazette journalist, Roberto Rocha (who also has an excellent Blog over here: TechnoCite), authored an article in today's Business section titled: Twitter Technology Has Fans Raving. The opener made me laugh: "If you haven't heard of Twitter yet, know... Read more

By Mitch Joel


April 6, 2007 3:30 PM

What Is The Real State Of Search Engine Optimization?

Let me prefix this by saying that I am not a Search Engine Optimization Expert. I'm also not an active Search Engine Marketer. I do know the search space. I worked for many years at one of the first search... Read more

By Mitch Joel


April 5, 200712:47 PM

Marketers Warm Up to Social Media Says Forrester Research

Before we get into the chunk of this Blog post, I am wondering if anyone has ever done any research on these research firms to see how often they are accurate? Any insight would be appreciated. Last week I saw... Read more

By Mitch Joel

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April 4, 2007 8:14 AM

PodCamp NYC This Week

It's killing me that I'm not able to make it to PodCamp NYC this week. I booked early but with everything going down around the same time period, it's virtually impossible to hop in the car and make the five... Read more

By Mitch Joel

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April 3, 200710:55 PM

The Power Within Montreal Revisited

Today was definitely a highlight in my life. As a professional speaker on marketing, an obvious pinnacle would be the ability to speak in your hometown to a sold-out crowd of five thousand people on the same stage as two... Read more

By Mitch Joel


April 2, 2007 4:33 PM

New Episode of Foreword Thinking - The Business And Motivational Book Review Podcast Is Now Live

Foreword Thinking - The Business and Motivational Book Review Podcast Episode #2 is now live over at the website here: Foreword Thinking. For the second episode we have an in-depth conversation with Robin Sharma. Sharma is the best-selling author of... Read more

By Mitch Joel

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