Blog Archives December 2006
December 30, 2006 8:33 AM

New Year's Resolution - Expand

It seems so counter culture to make a New Year's Resolution like wanting to expand. In our Super-Size Me world of no trans-fats, sugar-free, fat-free culture, we're constantly looking for ways to trim down. But I'm not talking about your... Read more

By Mitch Joel


December 29, 2006 8:44 AM

Tell Us First That You're Going To Run For President Then Go Talk To The Media - Tomorrow Begins Today

I grappled with whether or not to Blog about this, but it's been on my mind since it first happened on December 27th, 2006. Senator John Edwards announced that he will be running for President of the United States of... Read more

By Mitch Joel


December 28, 2006 7:37 AM

I Don't Get The Z-List

I believe it was President George W. Bush who said (and I quote), "fool me once, shame on - shame on you. Fool me - you can't get fooled again." I did take part in one Blog Chain Letter (the... Read more

By Mitch Joel


December 27, 2006 8:08 PM

Business Book Boxing Day Bonanza - Sort Of

It's come to the point where I watch the local six o'clock news on Boxing Day (which was actually yesterday) just to see what kind of person stands outside in the cold to get their hands on all the hot... Read more

By Mitch Joel


December 26, 2006 8:10 AM

Blog Marketing Boxing Day Gifts

Blog Marketing has always been of interest to me. Two facts popped up on my radar in the past twenty-four hours that made me realize how much the world has changed because of Blogs and how different Blog Marketing can... Read more

By Mitch Joel


December 25, 2006 7:46 AM

Pod Save The Queen - How The British Monarchy Is Using Podcasting

This headline from CNN caught my eye: Queen's Podcast Plea For Elderly. At first glance, I was trying to figure out why the rock band Queen had created a Podcast? I was even more confused when I realized that this... Read more

By Mitch Joel

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December 24, 2006 6:58 AM

Holiday Cheer - Be Young@Heart Defines Personal Branding

Developing a personal brand is all about how the little stuff adds up to the greater reality of who you truly are. The sum of all the parts (if you will). In those nuances is your uniqueness. Your beauty. Your... Read more

By Mitch Joel

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December 23, 2006 1:49 PM

Montreal Podcast Meet-Up Next Week

Bob Goyetche from MostlyTunes, The Canadian Podcast Buffet, Rogic Podcast Conglomerate, Podcasters Across Borders and many more Podcasts shot me an email about having a Montreal Podcast Meet-up next week. So let it be said. So let it be done.... Read more

By Mitch Joel

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December 22, 2006 3:30 PM

Share 2006 - Lessons Learned On A Holiday Card Gone Viral

When David Jones - co-host of the Inside PR Podcast, Blogger over at PR Works and PR Executive at Fleishman Hillard - posted this: Son Of Best Christmas Card Ever, I started wondering if or how the Twist Image holiday... Read more

By Mitch Joel

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December 21, 2006 9:53 AM

A Very Special Holiday Edition Of Six Pixels Of Separation - The Twist Image Podcast Coming This Weekend

Normally, I would never set-up a teaser for an upcoming episode of Six Pixels Of Separation - The Twist Image Podcast, but as the content streams in, I can tell it's going to be a doozy and one that will... Read more

By Mitch Joel


December 20, 2006 2:43 PM

Being Featured In AdRants Is The Advertising Industry Equivalent Of Being Featured In People Magazine

Jaw dropped. That's about the only way to describe the feeling I had when I saw this post: Holiday Cards See Nostalgic Twist over at AdRants. Steve Hall runs one of the coolest sites/Blogs on advertising. Hands down. Each day... Read more

By Mitch Joel


December 19, 200612:58 PM

New Year's Resolution - Come And Work At Twist Image

It's always around this time of year that we not only reflect on what kind of year we had, but we also look forward to how we're going to change, improve and grow in the coming year. We all know... Read more

By Mitch Joel

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December 18, 2006 5:53 PM

New Episode Of Six Pixels Of Separation Podcast Coming Soon

I've was grappling with whether or not to post this. Isn't the whole point of Podcasting and independently produced content to be created, published and discussed at will? Does it matter that I usually publish a new episode of Six... Read more

By Mitch Joel


December 17, 2006 5:30 PM

Should Your Company Be Podcasting? AIMS Canada Event In Toronto Will Answer This Question

AIMS Canada - Association of Internet Marketing and Sales Canada is holding the event, Should Your Company Be Podcasting? on Thursday January 25th, 2007 from 3:00 pm - 6:30 pm at The Diesel Playhouse in Toronto. My opening keynote is... Read more

By Mitch Joel

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December 16, 200610:16 PM

Time Magazine Says You Are The Person Of The Year

Time Magazine announced today that their Person Of The Year is... wait for it... You. That's right, Social Media may have just jumped the shark or will now be taken more seriously by marketers and advertisers. Here's a tease from... Read more

By Mitch Joel

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December 15, 200612:47 PM

Personal Branding Over At The Engaging Brand Podcast

Last night was the annual Twist Image holiday party. We had an entire resto-bar to ourselves and there were many phases to the evening. The theme was "How To Party" (not that anyone on the team needs any instruction -... Read more

By Mitch Joel


December 14, 2006 7:35 AM

Sony PlayStation - Zipatoni Fake Blog For PSP - Day Three

Shankar Gupta over at MediaPost reports today in his article, Sony Confesses To Creating 'Flog,' Shutters Comments, that: "Sony Wednesday released a statement acknowledging that the blog was phony. 'Sony Computer Entertainment America developed alliwantforxmasisapsp.com as a humorous site targeting... Read more

By Mitch Joel


December 13, 200610:41 PM

Sony PlayStation - Zipatoni Fake Blog For PSP - Day Two

The Sony fake Blog for PSP saga continues. You can read the first posting here: Sony PlayStation Goes Fake Blog For PSP - How Does This Happen? I did not hear back from Meredith Goette at Zipatoni, so emailed here... Read more

By Mitch Joel


December 13, 200610:23 PM

The Year In Review And A Look Into The Future - You're One Degree Away

Ken Schafer and the good people over at One Degree are filling the tubes with, Rewind '06, Fast Forward '07. One Degree is asking contributors and friends the same five questions (an excellent play on his Five Questions feature). My... Read more

By Mitch Joel

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December 12, 2006 9:12 PM

Sony PlayStation Goes Fake Blog For PSP - How Does This Happen?

Special thanks to Guillaume for shooting me links regarding a Splog (fake Blog) for Sony. The Blog in question is called, All I Want For Xmas Is A PSP. The domain is registered to a marketing agency called, Zipatoni. So,... Read more

By Mitch Joel


December 11, 2006 8:36 PM

CaseCamp Second Life This Thursday

I'm talking about CaseCamp Second Life here as if you can attend. You can't. It's sold out. That's how popular an unconference and virtual online world mash-up is. How's that for proof that these new channels are working in ways... Read more

By Mitch Joel


December 9, 200611:13 AM

Convergence Culture By Henry Jenkins - Montreal Business Book Review January Selection

The next session of The Montreal Business Book Review will be on Wednesday, January 31st, 2006, 6:30 pm at Twist Image where we'll discuss, Convergence Culture: Where Old and New Media Collide by Henry Jenkins. (hat tip to Jonathan Karpfen... Read more

By Mitch Joel


December 8, 200610:50 PM

Email - The Great Disrupter... And Connector

First off, this will not be a customer service complaint Blog posting against Bell and their business Internet solution (although, it damn well should be). Ever since Twist Image moved in to ex-centris, we've been having Internet connectivity issues. I... Read more

By Mitch Joel


December 7, 200611:03 PM

InfoPresse Boomerang Awards 2006 - It's A Circus

I just got back from InfoPresse Magazine's 2006 edition of the Boomerang Awards. The Boomerang Awards are the Academy Awards for the Quebec interactive marketing industry. And, the industry is doing quite well (thank you for asking) based on the... Read more

By Mitch Joel

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December 6, 2006 7:43 PM

Attitudinal Or Generational?

Last week while sitting on the panel discussion, It's In Their Hands: The Impact of Changing Consumer Trends and User Generated Media on the Communicator's Role, at the New Media For Communications conference put on by the Canadian Institute, one... Read more

By Mitch Joel


December 5, 200610:09 AM

Five Things Meme - Tag, Who's Next?

This is the social media equivalent of a chain letter, but I actually like how the tagging is working on pushing this one forward and the people involved. It's all based on "five things you wouldn't know about me." I... Read more

By Mitch Joel


December 4, 2006 7:13 PM

Montreal Business Book Review - Best Business Books Of 2006

We are getting close to that time of year when everybody pumps every possible media channel with their "best of..." Why should we be any different? So, here it is: The Montreal Business Book Review - Best Business Books of... Read more

By Mitch Joel


December 2, 2006 2:42 PM

Terry Fallis And Shel Holtz Break Down Podcasting For Businesses

Very rarely do I feel so compelled by a Podcast that I actually want to call in to the audio comment line from the stationary bike that I'm working out on. This morning was the first time, ever, that this... Read more

By Mitch Joel


December 1, 2006 1:07 PM

Advertising, Blogs And The PR Of It All

Ed Lee over at Blogging Me Blogging You has a hot post called, Ads On Blogs? The posting is based on a banner campaign from the CNW - Canadian News Wire which drives to an online game, The PR Game.... Read more

By Mitch Joel