Blog Archives August 2006
August 31, 2006 6:29 AM

The Economist - Business 2.0 - Magazines Are Promoting The Next Wave

Does anyone else feel like we're right smack in the middle of the hype all over again? On my flight back from Toronto this week, I stopped in to the magazine store and grabbed the latest issue of The Economist... Read more

By Mitch Joel

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August 30, 2006 6:11 AM

Starbucks Podcast - Coffee Conversations

Starbucks is spending the month of September pimping a new Podcast - Coffee Conversations - that is a weekly show. Here's how the website describes it: "So, you want to be a coffee expert? Join our experts each Tuesday in... Read more

By Mitch Joel


August 29, 200611:30 PM

Geek Dinner Toronto

There was nothing geek-like about Geek Dinner Toronto. The Client Side and Scotiabank, Michael Seaton, and I decided to open up our Tuesday night dinner to the greater marketing and communications community and my, what a night it became. We... Read more

By Mitch Joel

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August 28, 2006 9:50 AM

There Are No Stupid Questions

We make wrong assumptions all of the time and it's about time we woke up, realized it and fixed it. What am I talking about now? Wikipedia, Blogs, Podcast, RSS, Viral Marketing, SMS, Search Engine Marketing, Reciprocated Links, In-Game Advertising,... Read more

By Mitch Joel


August 27, 2006 1:22 PM

Toronto Geek Dinner Set For Next Tuesday - Care To Join?

I have to be in Toronto on Tuesday and Wednesday of next week. I was speaking to Michael Seaton over at The Client Side and Scotiabank, and we had discussed dinner on Tuesday night (August 29th, 2006). Then, it hit... Read more

By Mitch Joel


August 26, 2006 7:40 AM

TELUS Expands Into Second Life

Imagine my surprise to see TELUS in Second Life. One of Canada's leading communications companies has created a presence in Second Life. It even looks like the retail spaces they maintain in Real Life. I had heard about the initiative... Read more

By Mitch Joel


August 25, 200610:14 AM

Bar None Does Not Deserve A First Chance... Let Alone A Second Chance

I could hardly believe my eyes. There I was watching TV when this commercial came on for 1-800-BAR-NONE (or Bar None) featuring the Pets.com sock puppet. Get it? Bar None will give you a second chance at getting a car... Read more

By Mitch Joel

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August 24, 2006 2:53 PM

And Poof Like Keyser Soze Agency.com Is Gone

Word just hit the streets that Agency.com has withdrawn from the pitch to become Subway Restaurants' interactive agency of record. This makes news for one reason only. As the pitch process started, Subway Restaurants asked all competing agencies to submit... Read more

By Mitch Joel

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August 23, 200610:40 AM

What Are Media Planners And Buyers Going To Do?

On a previous Blog posting, Give A Little Love To This Coke Ad, I made some indirect statements pointed to media buyers. I am wondering if people who work on the media side of advertising truly understand the deep consequences... Read more

By Mitch Joel


August 22, 200611:40 AM

Market Wire Introduces Social Media Distribution

This press release just came in through a Google News Alert for the term "social media": Market Wire Introduces Social Media Distribution For Customer News Releases. Take a read and please let me know if you understand what your fifty... Read more

By Mitch Joel

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August 21, 200612:00 PM

Canadian Marketing Blog Launches

I'm very proud to announce that the CMA - Canadian Marketing Association - launched the official Candian Marketing Blog today. In the interest of full disclosure, Twist Image developed and designed the Blog, and I have the pleasure of being... Read more

By Mitch Joel


August 19, 200611:32 AM

Summer Reading List

Do summer reading lists remind you of high school? (not my fondest memories either). As we get primed for another year of The Montreal Business Book Club, I thought I would list out some of the books that I have... Read more

By Mitch Joel

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August 18, 2006 6:56 AM

Give A Little Love To This Coke Ad

My guess is you don't have to know what Grand Theft Auto is to appreciate the awesomeness of this Coke ad. In a day and age where we all (hopefully) follow the insights put forward by Joseph Jaffe in his... Read more

By Mitch Joel


August 17, 2006 4:53 PM

The Cluetrain Manifesto Co-Author, David Weinberger, Interviewed

David Weinberger is one of the four co-authors of my personal bible, The Cluetrain Manifesto. Weinberger also authored the book, Small Pieces Loosely Joined, and is recognized as one of the leading speakers on the effects of the Web. While... Read more

By Mitch Joel

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August 16, 2006 6:22 AM

The Engaging Brand Podcast

I received an email the other week from Anna Farmery who is based in the UK and hosts the Podcast, The Engaging Brand. The Engaging Brand is all about how to increase employee engagement and all sorts of cool leadership... Read more

By Mitch Joel


August 15, 2006 9:09 AM

CaseCamp Sparks MobiCamp

This is definitely very flattering. When Eli Singer launched the CaseCamp concept, I got very excited to get a CaseCamp Montreal rolling. One of the eager participants who presented is a good friend (and past employer), Andy Nulman. Nulman is... Read more

By Mitch Joel

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August 14, 200611:00 AM

Marketing Magazine Gets A Twist Image Sandwich

This week's edition of Marketing Magazine has a story in the front of the magazine titled, Insights On The Go - Podcasting is slow to catch on, but B-to-B could help (open to subscribers of Marketing Magazine). The article was... Read more

By Mitch Joel

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August 12, 2006 9:05 AM

Mobile TV And You

Who in their right mind would want to watch video content on a two inch by two inch screen? According to the Los Angeles Times and their article, No Big Demand For Small Screen by Matea Gold, not even teenagers... Read more

By Mitch Joel

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August 11, 2006 7:26 AM

Twist Image Is Current

At Twist Image, we just launched our latest project, Current - The Twist Image Newswire. Current is a Blog-based Newswire service that was going to be used mainly as an internal resource for team members to stay in the loop... Read more

By Mitch Joel

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August 10, 2006 6:30 AM

For Immediate Release - Shel Holtz Coming To Toronto

For Immediate Release - The Hobson & Holtz Report is one of the most popular business Podcasts. The co-hosts, Shel Holtz and Neville Hobson, produce a bi-weekly Podcast on the world of communications, social media and how this all comes... Read more

By Mitch Joel

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August 9, 2006 7:01 AM

Duran Duran Gets A Virtual Second Life

Stuff like this is going to become a regular occurrence. Do not let this freak you out. When a band like Duran Duran decides to create their own Avatars and lead a second life in Second Life, it only further... Read more

By Mitch Joel

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August 8, 2006 3:23 PM

MSN Canada Responds To My Buffering Issues

MSN Canada just proved two things. One, it pays to listen. Two, it costs next to nothing. On the weekend, I posted this: Buffering - Stop The Chop. I was pissed off because my "streaming" of Rock Star : Supernova... Read more

By Mitch Joel


August 7, 2006 8:10 AM

For Immediate Release Podcast Today Has A Guest Co-Host

Timing is everything. Last week, I was in a meeting and then hopped back in to my office and took a quick glance at my emails to see that Shel Holtz (who along with Neville Hobson host one of the... Read more

By Mitch Joel


August 5, 2006 6:34 AM

Buffering - Stop The Chop

I'm mad as hell and I'm not going to take it. OK, that line was stolen from some movie, and I'm not that up in arms. Nevertheless, I was sitting at home today, trying to enjoy a web-only episode (webisode)... Read more

By Mitch Joel


August 4, 200610:23 AM

Seth Godin And Joseph Jaffe On Across The Sound Podcast - Get It

I talk about more than my own Podcast, Six Pixels Of Separation, here at the Twist Image Blog. One of my favorite "other" new marketing Podcasts is Joseph Jaffe and his Across The Sound Podcast. In his new episode, ATS... Read more

By Mitch Joel

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August 3, 200611:12 AM

Agency.com Pitches Subway For All To See

To earn the Subway Restaurant interactive marketing account, Agency.com (along with a slew of other agencies) was asked to produce a five-minute video pitch. Agency.com played along, but added a twist. Instead of sending the video over to Subway HQ,... Read more

By Mitch Joel


August 2, 2006 6:54 AM

Content Is King, Queen And The Entire Empire

"Content Is King." Those are the sweetest words ever spoken if you are a producer of content, and that's where the challenge lies. In this world of new marketing, advertisers have been thrust into the content world and they don't... Read more

By Mitch Joel

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August 1, 2006 6:13 AM

Day Of The Longtail - A Movie Trailer

The Day Of The Longtail movie trailer that is posted on YouTube is funny on many levels. It's mostly funny because it is, almost absolutely, an inside joke (with many insiders). You can't enjoy Day Of The Longtail unless you're... Read more

By Mitch Joel