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Blog Archives
May 2006
May 31, 2006 4:25 PM
MarketingSherpa Special Report - How To Market To Canadians Online
I got a call to be interviewed a few weeks ago by MarketingSherpa Contributing Editor, Dianna Huff, for a MarketingSherpa special report - How To Market To Canadians Online - Advice, Data, Legal Info and Useful Hotlinks. The report was... Read more
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May 30, 2006 1:45 PM
iTunes Picks Up Six Pixels Of Separation - The Podcast
We just got an email confirmation over at Twist Image that our Six Pixels Of Separation Podcast has been picked up by iTunes. If you're an iTunes user (and who isn't), you can now grab the feed right over here:... Read more
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May 29, 2006 2:28 PM
InfoPresse Search Engine Day Sold Out
I woke up this morning thinking that I should probably Blog about the upcoming InfoPresse Search Engine Day which is taking place Wednesday, May 31st, 2006 at ex-centris (Twist Image is now on the 3rd floor - right above the... Read more
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May 28, 2006 9:56 AM
You Don't Know Jack
I'm not sure if this is what I mean when I talk about personal branding or leveraging online communities, but a family friend, Jack Gurevitch, is in the middle of a huge online battle to become Lay's Greatest Canadian Hockey... Read more
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May 27, 200610:50 AM
Blogs - A Marketers' Secret Weapon - CMA Seminar Coming To Toronto And Montreal
If you have been looking for a seminar on how to Blog, look no further than the CMA - Canadian Marketing Association - and Blogs - A Marketers' Secret Weapon. Blogs - A Marketers' Secret Weapon is a full day... Read more
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May 26, 2006 7:10 AM
InfoPresse Publishes Le Web Selon Mitch
I thought the publishing date was going to be Thursday, but it turned out to be today. As I mentioned in my Blog posting, InfoPresse Next Week, I have been asked by InfoPresse Magazine to provide news items and insight... Read more
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May 25, 200610:30 AM
Joseph Jaffe Answers Five Questions Over At One Degree - Or Kelly Asks Regis
I got an email from Ken Schafer over at One Degree the other day. He wanted to know if Kelly (me) wanted to interview Regis (Joseph Jaffe) for a not-so-regular feature at One Degree called, Five Questions. I figured if... Read more
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May 25, 2006 8:51 AM
IAB Canada - Quebec Division - Hosts Surf Qui Peut 2006 On June 1st
I have a favorite saying: "if it wasn't for the last minute, nothing would get done." I don't know who said it, but it's true. IAB Canada - Quebec Division - is hosting our summer social event, Surf Qui Peut... Read more
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May 24, 2006 4:34 PM
Feedback On Killing The Term eMarketing
Yesterday, my vote was to kill the term eMarketing and start using Digital Marketing as the proper nomenclature (see eMarketing - Can We Please Kill This Term?). Here's what Parth Shukla - Client Strategist - TV & ISP Portfolio at... Read more
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May 23, 2006 9:15 AM
eMarketing - Can We Please Kill This Term?
Last week I had many discussions with Michael Seaton over at Scotiabank (full disclosure: Scotiabank is a client of Twist Image) during the CMA - Canadian Marketing Association - National Conference and Trade Show. One day, we both went off... Read more
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May 21, 200611:45 AM
The Facts Of Second Life By Mitch Till
I'm still trying to wrap my head around Second Life. I read the BusinessWeek cover story, My Virtual Life, I've spoken with Joseph Jaffe (Divo Dapto) and I'm awaiting a grand tour from C.C. Chapman (Cleon Goff). I've managed to... Read more
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May 20, 200610:51 AM
Is Your Market Researcher Some Yahoo Named Google?
I love that title. It isn't mine. I actually stole it from an entrepreneurial conference that I heard about in the States a few years ago. I was also inspired to write this Blog posting after reading Kate Trgovac from... Read more
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May 19, 2006 3:14 PM
InfoPresse Next Week
I'll break the news here and hopefully, the people at InfoPresse will think that it's cool to be getting this information out as fast as possible by leveraging the new marketing channels. Back in March I was asked to keynote... Read more
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May 18, 2006 9:52 AM
Twist Image Is Moving
...to better serve you. Don't you hate it when you read that kind of news? The truth is that Twist Image is moving. We're still at our old digs on Saint-Denis, but starting next Friday, May 26th, 2006, the official... Read more
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May 17, 2006 9:21 PM
Day Three - CMA National Convention And Trade Show Or What I Learned From Joseph Jaffe
First off, allow me to give a huge shout-out to fellow Bloggers Kate Trgovac from My Name Is Kate and Bill Sweetman from Sweetmantra (both are also regular One Degree contributors). It's always a blast to meet up with people... Read more
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May 16, 2006 8:41 PM
Day Two - CMA National Convention And Trade Show Or What I Learned From Max Lenderman
Today was a special day. I learned more about experiential marketing than ever before... and it's all thanks to Max Lenderman (author of Experience The Message - How Experiential Marketing Is Changing the Brand World and Creative Director at GMR).... Read more
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May 15, 200610:58 PM
Day One - CMA National Convention And Trade Show Or What I Learned From Kevin Roberts
We're off to the races. The first part of this morning I was teaching an intensive session called Marketing For Entrepreneurs And Small Business with my co-presenters, John Swettenham (General Manager, Marketing, Parcels Division at Canada Post Corporation) and Alan... Read more
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May 15, 2006 5:51 AM
You Hit Mesh, I'll Cover The CMA - Dual Coverage This Week
I'm just getting ready to head over to the first day of the CMA - Canadian Marketing Association - National Convention And Trade Show. I did a quick Blog posting over at One Degree called: You Hit Mesh, I'll Cover... Read more
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May 14, 200611:55 AM
IAB Canada Announces One-Day Course On Interactive Marketing
IAB Canada - Interactive Advertising Bureau - launched a one-day intensive course in interactive marketing and online advertising. The Montreal date for this course is June 12, 2006 (this session is being taught in French by Jean Gaudreau). They are... Read more
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May 13, 2006 9:58 AM
Montreal Becomes Ground Zero For Domain Name Game
I had a domain name mash up this week. A close acquaintance of mine is a partner in a company called Emall.ca. Emall.ca has been acquiring .ca domain names for many years and has been using those domains for either... Read more
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May 12, 2006 9:17 AM
CMA eMarketing Course Ends With A Bang
Wednesday night was the final session of the CMA - Canadian Marketing Association - eMarketing course that I taught in Montreal. The eMarketing course is a professional certificate and was a fourteen week process. The course was actually written by... Read more
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May 11, 2006 8:35 PM
Joseph Jaffe, Kevin Roberts, Max Lenderman And Other Reasons You Need To Be In Montreal
The CMA - Canadian Marketing Association - National Conference And Trade Show, titled: Next, hits Montreal next Monday, May 15th - Wednesday, May 17th at the Palais des Congres. This is "the" marketing conference and it's taking place in my... Read more
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May 10, 2006 1:03 PM
The Invisible Long Tail Of LinkedIn
You just can't control the world of online social networking. It's a lesson I learned while on the phone today with Michel Leblanc. He was letting me know that after reading my Blog posting on LinkedIn - LinkedIn Made Me... Read more
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May 9, 2006 9:50 AM
The Truth Behind Podcasting Is Over At One Degree
Now that some of the dust has settled after my co-hosting role on this week's episode of Joseph Jaffe's Across The Sound Podcast, I took the time to mull over my thoughts on this whole Podcasting thing. The post is... Read more
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May 8, 2006 9:34 AM
Twist Image Is Hiring
...And the reason I'm posting this on the Twist Image Blog is somewhat of a test as well. I have come to believe that if you are following Blogs and are interested in the marketing space (and interested in Twist... Read more
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May 7, 2006 9:23 AM
Across The Sound - The New Marketing Podcast With Joseph Jaffe Is Co-Hosted By Me This Week
It's alive! Joseph Jaffe and I recorded this week's edition of Across The Sound - The New Marketing Podcast (episode #31) yesterday morning and it's now available for download here: ATS #31 - The New Marketing Podcast With Guest Mitch... Read more
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May 6, 2006 4:58 PM
CBS Goes After YouTube With Innertube
This is cool on so many levels. I love the fact that a major broadcaster is creating a unique broadband/online channel. I love the fact that they are playing off of the brand (and popularity) of YouTube. I love the... Read more
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May 5, 2006 5:59 PM
Case Against Blogger Lance Dutson Dropped
Let freedom ring. Or something like that. Only days after announcing the lawsuit, Warren Kremer Paino Advertising has dropped its suit against Blogger Lance Dutson. A media blast was sent out today by Robert Cox from the Media Bloggers Association.... Read more
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May 4, 2006 5:55 AM
The Real Reason Blogs - And Tom Peters - Rocks
This is a Blog posting from Tom Peters on May 3rd, 2006 titled - My Shtick: "I'm on a new campaign. (Old campaign, really, but renewed vigor-and I single it out from the noise.) I am trying to put ...... Read more
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May 3, 2006 9:12 PM
Kramer vs. Kramer vs. Warren Kremer Paino Advertising vs. Lance Dutson
When I read articles like this from Advertising Age: Ad Agency Sues Blogger for Defamation, it makes me realize how lost, confused and scared marketers are. A couple of thoughts: 1. It was just a matter of time before this... Read more
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May 2, 2006 4:00 PM
Web 2.0, Marketing 2.0 And Mesh 1.0
Let me start off by saying that it sucks that mesh - Canada's Web 2.0 Conference (May 15th - May 16th, 2006) drops on the same dates as the CMA - Canadian Marketing Association - National Conference and Trade Show.... Read more
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May 2, 2006 5:05 AM
Cracking The Da Linki Code Over At One Degree
Over the past week, I have been Blogging here about my frustration in trying to understand what Google defines as relevant in terms of search engine ranking. Last night, over at One Degree, Ken Schafer allowed me to open up... Read more
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May 2, 2006 4:51 AM
Montreal Business Book Club Update: Experience The Message Author. Max Lenderman, To Call In
Max Lenderman - Author of Experience The Message: How Experiential Marketing Is Changing The Brand World - has agreed to call in for a Q&A session at the next Montreal Business Book Club get-together. This next session of The Montreal... Read more
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May 1, 2006 8:20 AM
Speaking At The Power Within With Dr. Phil In Edmonton
Last week while I was in Toronto attending Search Engine Strategies Toronto, DemoCamp Toronto and Sympatico MSN's Digital Ad Summit 06, I got news that I will be speaking at the upcoming The Power Within event on July 28th, 2006... Read more
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