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Blog Archives
April 2006
April 30, 200611:01 AM
Co-Hosting Across The Sound With Joseph Jaffe Next Week
Well, there goes the surprise. Joseph Jaffe and I have been discussing having me on as a Co-Host of his Podcast, Across The Sound, for some time and it's happening next week. Joe announced it today on episode #30 of... Read more
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April 29, 200612:28 PM
Experience The Message: How Experiential Marketing Is Changing The Brand World By Max Lenderman - Montreal Business Book Club May Selection
The May session of The Montreal Business Club will feature Experience The Message: How Experiential Marketing Is Changing The Brand World By Max Lenderman. This discussion is taking place on Monday, May 29th, 6:30 pm at Twist Image. Max is... Read more
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April 28, 2006 7:21 AM
Sympatico MSN Digital Ad Summit 06 - A Huge Success
My guess is that Sympatico MSN wanted to take a leadership role in the Canadian digital marketing space. Based on the Digital Ad Summit 06 that they put together this past Thursday in Toronto, I would say "mission accomplished." Digital... Read more
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April 27, 2006 8:31 PM
Rae Hoffman Responds
I was just en route to the Sympatico MSN Digital Ad Summit 06 and I noticed a comment from Rae Hoffman to my Blog posting from yesterday, Rae Hoffman On Links At Search Engine Strategies Toronto. I emailed Rae and... Read more
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April 26, 2006 6:23 PM
Rae Hoffman On Links At Search Engine Strategies Toronto
Rae Hoffman (aka Sugarrae) spoke this morning on the Link Strategies panel at Search Engine Strategies Toronto. I have a personal hunch about links and how powerful they are for search engine rankings. What really surprised me was how Rae... Read more
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April 25, 200610:55 PM
DemoCamp - TorCampDemoCamp5 Toronto - A Virgin Deflowered
You would think with all of my blah blah blah on this Blog that I would be traveling all over the world and experiencing the new meet-up community known as BarCamp or DemoCamp. Not true. Not until today. En route... Read more
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April 24, 2006 7:24 AM
What's In A - Domain - Name? Ask Max Barry
Apparently everything. Just ask author Max Barry who had a very interesting (and funny) Blog post, I, Nerd, in his Blog, MaxBarry.com. It turns out that there's a whole new level of stress associated with naming your child - as... Read more
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April 23, 2006 7:18 AM
LinkedIn Made Me Loose My Mind
Years ago I had been invited to join someone's LinkedIn network. I accepted, thinking this was just another useless online tool. Boy, was I wrong. LinkedIn has truly become "the" place for online social networking. In my keynote presentation, Six... Read more
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April 22, 2006 9:11 AM
Business Blog Meet-Up In Montreal - Yulbiz - Happens This Tuesday Night
Montreal Blog guys, Michel Leblanc and Philippe Martin are getting primed for their second Montreal business Blog meet-up - Yulbiz (named after the general Montreal Blog meet-up, Yulblog). The get-togethers are held the last Tuesday of every month (this next... Read more
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April 21, 2006 9:52 AM
McDonald's Mobile Marketing
A scavenger hunt, photo gallery, ringtones, wallpaper and even wireless coupons are all a part of a new mobile marketing program by McDonald's called Whoa! Mobile. According to MediaPost's Out To Launch, "McDonald's is using cell phone technology to promote... Read more
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April 20, 2006 9:22 AM
Freakonomics By Steven D. Levitt And Stephen J. Dubner - Montreal Business Book Club Reminder
This is just a reminder that the April session of The Montreal Business Book Club is taking place next week - Monday, April 24th, 6:30 pm at Twist Image. We will be discussing the best-selling book - Freakonomics By Steven... Read more
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April 19, 2006 9:05 AM
Portfolio Night IV Presented By ihaveanidea Comes To Montreal
Mentorship is sadly becoming a lost art - especially in the high stress, not-enough-time-in-the-day world of advertising. Ihaveanidea is proud to bring Portfolio Night IV to eight major North American cities on Thursday, May 4th, 2006. Montreal will be hosting... Read more
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April 18, 2006 5:09 PM
Reminder - Search Engine Strategies Toronto Is Next Week
I'm very much looking forward to next week. I'll be in Toronto on Tuesday for Search Engine Strategies Toronto. The sessions that I will be speaking on are: Search Marketing In Canada: Roundtable and Balancing Paid And Organic Listings. The... Read more
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April 17, 2006 5:53 PM
Montreal In The Media Because Of One Man, One Blog And One Red Paperclip
The story of Kyle MacDonald is a brushfire in the Blog world. The Montreal-based twenty-six year old decided to set-up a Blog to see if he could trade up his one red paperclip for a house by leveraging the online... Read more
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April 16, 2006 6:46 AM
Montreal Pillow Fight Club - Flash Mob Defies The Wisdom Of Crowds
I wonder what James Surowiecki would think about Flash Mobs and the recent Montreal Pillow Fight Club that took place on April 7th, 7:00 pm at Dorchester Square? Now to answer some questions: James Surowiecki is the famed author of... Read more
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April 15, 200610:19 AM
Search Insider Breaks Down How Search Engines And Brands Work Together
Search Insider - The Inside Line On Search Marketing has an excellent article this week titled, Houston, We Have A Problem by Robert Murphy which discusses the direct link and correlation between search engine results and branding. I could not... Read more
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April 14, 200611:02 AM
Understanding Mash Up, CGM (Consumer Generated Media) And Viral Marketing
There are many big questions when it comes to digital marketing. The bigger ones are occurring around channels that fall within, what is being called, Web 2.0. Web 2.0 basically means that users are creating and interacting (instead of just... Read more
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April 13, 2006 8:04 AM
MySpace Adder Friend Requester - Welcome To MySpace Spam
This is where it all starts going to hell. One of the hottest online tools right now is automation software that enables you to add an unlimited amount of friends to your MySpace. Welcome to MySpace Spam. Don't pretend like... Read more
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April 12, 2006 6:46 PM
Robin Sharma Comes To Montreal
In preparation for the launch of his next book, The Greatness Guide, Robin Sharma will be coming to Montreal on Monday, May 1st, 2006, 7:00 pm at the Chapters in Pointe Claire. Word has it Sharma will be discussing The... Read more
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April 11, 200610:03 AM
The Power Within E-Newsletter
With full disclosure, The Power Within is a client of Twist Image. It's definitely one of my personal faves. On top of that, they have asked me to start speaking at their events. My first gig, will be in London,... Read more
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April 10, 2006 9:44 AM
Amp'd Mobile Is Ready To Rumble With Mobile Marketing
The concept of mobile marketing is finally getting its legs. It's been a long haul and there's an even longer road ahead. The biggest challenge that the mobile marketing industry faces is bandwidth and carrier cooperation. Plus, customers have to... Read more
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April 9, 2006 9:29 AM
Podcast - A Big Difference Between Listeners And Interest
Forrester Research did a consumer poll to see what is actually happening in the world of Podcasts and Podcasting. The numbers are not all that surprising to me. Although there is growth in the popularity and familiarity of Podcasting, it... Read more
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April 8, 2006 6:48 AM
Star Wars Kid Case Shows The Ugly Side Of Word Of Mouth
With all of the good, there is always the bad. Yesterday, I was busy promoting a word of mouth article I wrote for Marketing Magazine (Marketing Magazine Features Building Le Buzz) and today, I wonder how many people are hurt... Read more
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April 7, 200611:03 AM
Marketing Magazine Features Building Le Buzz
I wrote an article on Blogs in Quebec a couple of months ago for Marketing Magazine titled, Blog, Blog, Blog, and it led to another contribution that hit the streets today. Building Le Buzz is the latest article, and it... Read more
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April 6, 2006 1:25 PM
InfoPresse Conferences Will Feature Search Engine Marketing And E-Commerce
Hot on the heels of a sold-out InfoPresse Internet Day conference, the InfoPresse website is already promoting two more full-day conferences for the interactive space. On May 31st, 2006 there will be a Search Engine Marketing Day. Here is the... Read more
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April 5, 200611:55 AM
AIMS Canada Gets New General Manager And Cancels Montreal Email Marketing Summit
On Monday, I received a press release that Kathryn Lagden has joined AIMS Canada - Association of Internet Marketing and Sales - as the new General Manager (replacing Dave Forde). The news announcement came in the form of an email... Read more
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April 4, 200611:36 AM
Newsweek Magazine Cover Story - Putting The 'We' In Web
This was bound to happen. The minute Web 2.0 goes mainstream, everyone who has an interest in this space calls for its death or rants that it has jumped the shark. We're just getting started here. Pull up a chair,... Read more
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April 3, 2006 8:11 AM
Trafcom News Podcast Features The It Factor
I was invited several months back to present The It Factor: Very Good Is Bad - Be Remarkable at the upcoming 2006 IABC Conference - International Association of Business Communicators. The conference is taking place June 4th - 7th in... Read more
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April 2, 200612:56 PM
Pick Up The Phone
I was just floating around some of the RSS feeds I have not had the time to review over the course of this week and up popped, what could well be, the best reason to Blog I have heard in... Read more
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April 1, 200611:42 AM
Digital Ad Summit 06 - Sympatico MSN Goes All Out
One of my favorite volunteer activities is helping to organize industry conventions and trade shows. At a lay level, you get to meet the crème de la crème of your industry's leaders. You also get the opportunity to invite some... Read more
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