Six Pixels of Separation - Marketing and Communications Blog and Podcast - By Mitch Joel at Twist Image

Ahh, the good ole' days of dating. How many times did you have one too many, go home, try to sleep and, in a moment of weakness (inebriation) you called an ex? This activity, known as demon dialing, has long been the staple of late night romps, regrets and future...

We had such an amazing time when Tom Asacker came up to Montreal to speak about branding to The Montreal Business Book Club. Without a doubt, it is still one of the highlights of last year. I've been following Tom's Blog, a clear eye, religiously. Asacker is a great writer....

The April session of The Montreal Business Club will feature Freakonomics by Steven D. Levitt and Stephen J. Dubner. This discussion is taking place on Monday, April 24th, 6:30 pm at Twist Image. Here's how the Freakonomics website describes the book: "Which is more dangerous, a gun or a swimming...

I just got confirmed as a speaker for Search Engine Strategies Toronto 2006. Search Engine Strategies is taking place on April 25-26, 2006 in Toronto at the Metro Toronto Convention Centre. Here's how the Search Engine Strategies Toronto website describes the conference: "With millions of Internet users turning to search...

If you think the Blog world moves fast, I did not even get a chance last week to Blog about Time Magazine (Canadian Edition) for March 27, 2006. I just went over to the Time Magazine website to grab a URL link and the new issue is already up. Thankfully,...

I got an interesting email on Friday from Montreal business Blog dude, Michel Leblanc. Along with another Montreal-based business Blogger, Philippe Martin, they are calling on all Montreal-based people who Blog in the business realm for a monthly get-together. This informal and volunteer-run group was inspired by another Montreal Blog...

I had lunch yesterday with some of the people over at InfoPresse. They reminded me that their first ever Concours Crea 2006 was being held at Palais Des Congres. The InfoPresse Crea Awards were created to celebrate excellence in advertising in Quebec. Crea 2006 was the first time this event...

I've been a bad boy. All busy at Twist Image and not spending enough time on my community efforts. I took on the Chair position of the Entrepreneurship Program of YES Montreal - Youth Employment Services - where I also sit on the Board of Directors. YES Montreal is an...

It had to happen sooner or later. Why not sooner? A bunch of Canadian Blog buddies got together and realized that Canada had no big idea or Web 2.0 gathering. Welcome to mesh. Here's the copy directly from the mesh website (they say it way better than I can paraphrase):...

This is just a reminder that the March session of The Montreal Business Club is taking place next week - Tuesday, March 28th, 6:30 pm at Twist Image. We will be discussing one of my favorite business books - Life After The 30-Second Spot - Energize Your Brand With A...

With the teaser picture of me in yesterday's Montreal Gazette, I was getting a lot of calls and emails with a "looking forward to seeing the article in The Montreal Gazette tomorrow." The article published in today's Montreal Gazette is in the Business Section, and it's called: Blogs Build Buzz...

I was having lunch last week with Cory Treffiletti at the InfoPresse Internet Day, and he asked me if I had seen the article in The New York Times on "slivercasting?" I had never even heard of the term slivercasting, so I quickly got my thumbs in action on the...

I've become a big fan of the webinar. I think it's a powerful way to take an hour and get some great learning skills. Microsoft Office Live Meeting has been running these complimentary web seminars for some time and although some do have a sales pitch to them, others have...

I'm done. I'm out. Yesterday, I removed the Twist Image fax number from almost everything I could. It's no longer in my email sig file. It's out of my Vcard. It's gone. Who needs it? Mark the time of death. Isn't it amazing how fast that technology became history? Maybe...

Not only is iPerceptions a client of Twist Image, but they are also great friends and allies. It's natural when you do the type of work we do to partner up with a team that truly gets the web analytics space. This has been validated by their recent road journeys....

I'm just as happy as the next person with my iPod Nano. I'm part of the clan. I'm living the Lovemark. I've also been using this very clever parody - now known as the MS iPod Parody. It's a highly viral (and funny) video clip of what would happen if...

Yesterday was a great day. I gave the opening keynote address for the InfoPresse Internet Day. There was a sell-out sized crowd (two hundred and fifty plus marketing professionals), and it was a true honor to sit next to Cory Treffiletti during lunch. All of the speakers were great, and...

One of the primary reasons for doing this Blog was to keep the content on the Twist Image corporate website constant and corporate. The basic concept was that the Twist Image website was our corporate portal to the world and this Blog is the personal voice. Well, we're going through...

Questions for marketers: - Have you ever entered a contest by SMS? - Have you ever commented on a Blog posting? - Have you created a page on MySpace? - Are you available through LinkedIn? - Have you played around in the Habbo Hotel? - Have you ever downloaded and...

This is a unique take on PR. I worked in the Public Relations space for quite some time and I still spend plenty of time following Steve Rubel and his Micro Persuasion Blog. I think Public Relations has a ton of opportunity in the new world of personal broadcasting and...

Here's my confession: I've been Blogging every day for the past week, but did not post them to this Blog. It takes quite a while for each post to ping all of the sources and because I was on the road, I did not have the time to let my...

When I was younger we used to travel from Montreal to Plattsburgh, New York in order to get a "fix" for everything that was not available in Quebec. At the time, this included Burger King, Pizza Hut, Combos, Toys R Us and other treats that a young growing boy requires...

What an incredible week it has been. A while back I got word that I had received an opportunity to speak at a future The Power Within event. My first Power Within speaking gig is taking place on September 19th, 2006 in London, Ontario where Survivor and The Apprentice creator,...

Whether you write quick email pings or Blog to show passion, there's still nothing like receiving a handwritten note. During this past holiday season, I Blogged about the power of putting that personal touch into everything and how it does make all of the difference. I also put my money...

I got an interesting phone call today from a business reporter who works at CBC Newsworld television. The journalist was looking to do a feature on corporate Blogs in Canada, but could not find a CEO or President of a company who Blogs. They found me. She claimed that I...

Next week is the InfoPresse Internet Day. InfoPresse is the leading marketing and communications magazine in Quebec, and it is published in French. They also hold many full day conferences. This coming Wednesday, March 15th at Centre Mount-Royal is their Internet Day. I was asked to kick off the event...

I just got the latest issue of Business 2.0. It's the March edition with the cover story: The Entrepreneur's Guide To The Galaxy. Within this issue is also a feature called The Next Net 25. Business 2.0 is calling Web 2.0 "the next net," and features companies that are making...

Have you had a chance to check out how HBO is marketing the upcoming season of The Sopranos online? They managed to create a very compelling micro-site leveraging Google Maps. Check it out here: HBO - The Sopranos. I really enjoyed this marketing mash-up and it made sense to me....

I heard that before. It was a year and half ago when that song last aired. I came across this story: Microsoft: Give us Six Months to Beat Google from MediaPost. The story originated out of Reuters and here's what MediaPost reports: "They've said it before and now they're saying...

I hope everyone has their tickets to the upcoming The Power Within events that are coming to Ottawa, Montreal and Vancouver. The Power Within events are all sold-out and I am very much looking forward to seeing the double-headliners - Lance Armstrong and Bill Clinton. I will attending all three...

Earlier this week, I got my weekly email update from IT Conversations. IT Conversations is the online resources for the best in Podcasts and audio presentations for tech, marketing and business news geeks like me. I also Blogged last week about Tipping Point and Blink author, Malcolm Gladwell, and his...

There has been a lot of back and forth on this, so please accept my apologies. A date has been set for my full-day seminar - Blogs: A Marketers' Secret Weapon. The Montreal date will be June 27th, 2006 from 9:00 am - 4:30 pm and the location is still...