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Blog Archives
January 2006
January 31, 2006 2:09 PM
Search Marketing Standard - A Magazine For Search Engine Marketers
Does this make sense to you? It sounds a little weird to me, but weird sometimes works really well. I was just informed (thanks Tanya) of Search Marketing Standard, which is "the first magazine that search marketers can call their... Read more
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January 30, 200611:42 AM
Speaking At The McGill Graduate Business Conference
I forgot to mention that I will also be doing a presentation on branding and the democratization of brands for the McGill Graduate Business Conference, which is happening on Friday, March 3rd, 2006. Here's how the McGill Graduate Business Conference... Read more
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January 29, 200611:08 PM
This Week's Montreal Business Book Club Postponed
I'm sorry for the short notice, but I am forced to cancel the next session of The Montreal Business Book Club which was set to take place this Tuesday, January 31st, 2006 at 6:30 pm. I will definitely set a... Read more
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January 28, 2006 2:33 PM
Wow It's Bruce Mau In Montreal
I wake up early. Too early for someone without kids. I like to read the paper and soak in the silence. I sometimes remember, only later in the day, something that I read pre-dawn. It's turns out that the McGill... Read more
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January 27, 2006 4:15 PM
The Pew Internet And American Life Project Gives Online Social Networking The Thumb's Up
This is very good news for people who are concerned that they are spending too much time online connecting rather than doing it in more traditional places like anywhere outside of your basement. The Pew Internet And American Life Project... Read more
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January 26, 2006 3:09 PM
Marketing Magazine Wants To Know If You're Feeling Blogged Down?
Marketing Magazine has a very interesting article for public relations and communications professionals in their latest issue. The cover story is entitled, Feeling Blogged Down?, and features Christopher Barger who is pretty much to go-to-guy at IBM corporate communications on... Read more
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January 25, 2006 1:24 PM
New Seth Godin Book Is Coming Out This Summer
I love the title of the pending Seth Godin book - Small Is The New Big. Seth blogged about the new book yesterday in his post: Thanks. Small Is The New Big is "more than 100 of my most-linked-to blog... Read more
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January 24, 2006 1:02 PM
The Montreal Business Book Club Is Next Week
This is just a friendly reminder that the January 2005 session of The Montreal Business Book Club is taking place next week - Tuesday, January 31st - at Twist Image where we will be discussing The Ten Faces Of Innovation... Read more
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January 23, 200612:45 PM
2006 IABC International Conference To Feature The It Factor
I just got the confirmation that from June 4th - 7th in Vancouver I will be presenting The It Factor at the 2006 IABC International Conference. IABC is the International Association Of Business Communicators. Here's how the IABC website describes... Read more
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January 22, 200612:09 PM
The Ugly Side Of Search
I was recently having breakfast with a well-respected expert in e-commerce. We got on the topic of search engine marketing and search engine optimization and he started telling me about companies that are paying search engine optimization people not to... Read more
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January 21, 200611:50 AM
Ad:tech Impact Coming To Toronto
A special thanks to Ken Schafer over at One Degree for pointing this one out. I was told about ad:tech Impact coming to Toronto this year by our good friends over at iPerceptions (who are also participating as guest speakers... Read more
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January 20, 200611:26 AM
Maybelline Discovers The Beauty Of Podcasting
I just read two interesting Blog postings. One courtesy of Adrants - Maybelline France Launches Podcast Beauty Series - and one from Adverblog - The Beauty Podcast - highlighting how Maybelline in France is leveraging Podcasting and Vlogging to deliver... Read more
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January 19, 200612:00 PM
Websites Judged In A Blink Says CNN
So, this is how the article starts: "Internet users can give web sites a thumbs up or down in less than the blink of an eye, according to a study by Canadian researchers." The article titled, Web Sites Judged In... Read more
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January 18, 2006 6:40 PM
New Blogs That Have My Attention
It seems like a never-ending rabbit hole of information. Does anyone remember the good ole' days when you would have to wait, at least, a month for the one or two magazines that you could not live without? Now, we're... Read more
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January 17, 200611:20 AM
When Search Engines Don't Matter
The truth is search engines always matter. The big challenge is that most companies don't know this until it is too late. How do I know? I just got a call from a client of ours who is heading back... Read more
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January 16, 200612:53 PM
Microsoft Office Live Meeting Presents A Tribute To Peter Drucker
January 25th is going to be a rocking day in the webinar world. I just got word that Microsoft Office Live Meeting is offering up this killer (and free) webinar - A Tribute To Peter Drucker. Here's how Microsoft Office... Read more
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January 15, 2006 9:34 AM
GoDaddy No Longer Needs The Super Bowl
The news is out and it's probably worth much more to GoDaddy than the cost of a thirty second spot on the Super Bowl. ABC has rejected nine versions of the GoDaddy spot that was set for the Super Bowl.... Read more
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January 14, 2006 7:42 AM
A Whole New Mind By Daniel H. Pink - Montreal Business Book Club February Selection
The February session of The Montreal Business Book Club is A Whole New Mind - Moving From The Information Age To The Conceptual Age by Daniel H. Pink. This discussion is taking play on Tuesday, February 28th, 6:30 pm at... Read more
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January 13, 2006 4:05 PM
The Buzz On BzzAgent
Word of mouth marketing company, BzzAgent, made a huge announcement today. BzzAgent secured $13.75 million dollars in VC (venture capital) funding to expand their operations. Pretty impressive. The buzz is back on - and it's not just for buzz marketing... Read more
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January 12, 2006 3:34 PM
The Truth Behind The Ego Surf
And I thought it was common web terminology. For years, I've done the ego surf. Ego surf is when you type your name (or that of your company's) into Google (or any other search engine) and see what results pop... Read more
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January 11, 2006 3:19 PM
Who's Listening To Podcasts? eMarketer Knows
Yesterday, eMarketer published an article titled, Who's Listening To Podcasts? It seems that the great divide is people who have never heard of podcasts bunched next to those who really want to hear more. eMarketer goes on to say that... Read more
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January 10, 2006 3:19 PM
Canadian Marketing Association - CMA - Website Features Life After The 30-Second Spot By Joseph Jaffe Book Review
I just noticed that the CMA - Canadian Marketing Association - website has posted a revised book review that I wrote for Life After The 30-Second Spot - Energize Your Brand With A Bold Mix Of Alternatives To Traditional Advertising... Read more
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January 9, 200612:56 PM
Twist Image Quoted In The National Post And Ottawa Citizen Today
If you're leafing through The National Post or Ottawa Citizen today, you may notice the article, The Duceppe Brand Likened To A Sporty BMW by Joanne Laucius, in which Twist Image was quoted. Both articles are in the "A" (or... Read more
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January 8, 200611:08 AM
Fast Company Magazine - Best Business Books Of 2005
While I am well aware that we are heavy into January 2006, I am still catching up on some killer content from 2005. This includes Fast Company Magazine and their Blog posting on January 5th titled, Fast Company's Best Books... Read more
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January 7, 200610:36 AM
The Thinkers 50 2005 - Who Was The Top Business Mind Last Year?
I was scanning through the Management Consulting News email and came across the feature - The Thinkers 50 - 2005's Top Business Gurus. A pretty cool and very interesting poll that asks us, Joe Blow Public, who we think is... Read more
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January 6, 200611:34 AM
The Great Canadian Blog Survey
How about a fifty-plus page document with all kinds of information about the Blogosphere in Canada? The Great Canadian Blog Survey was conducted by CanadianEconomist.com over a three-week period during September of 2005. They collected over one thousand responses. The... Read more
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January 5, 2006 8:04 AM
CMO Magazine Is No More
I was surprised to find out that CMO Magazine - The Resource For Marketing Executives - was axed yesterday by its publisher, CXO Media and IDG Corp. The reason given for the end of CMO Magazine: "(The) marketplace is not... Read more
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January 4, 2006 2:44 PM
Mind Map Into Business Book
I have been tinkering with Mind Maps lately. A Mind Map is just a different way to write notes, speeches, etc... that works on visuals rather than lines on a page. A Mind Map (or mind mapping) was made popular... Read more
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January 3, 200611:59 AM
Guy Kawasaki Blog Is Up And Running
Guy Kawasaki is a damn cool individual. If you have not read books like The Art Of The Start, Rules For Revolutionaries (a personal favorite) or Selling The Dream, you are missing out. I was just going through Seth Godin's... Read more
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January 2, 2006 1:06 PM
The Million Dollar Homepage Proves That Small Is The New Big
Have you see The Million Dollar Homepage? The Million Dollar Homepage has a simple online advertising model: you pay by the pixel in hopes of owning "a piece of Internet history," as the site says. Alex Tew - a university... Read more
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January 1, 2006 9:16 AM
It's New Year's Day - I'm Not Going To Make You Read...
But, you can certainly take a listen to these two Podcast gems: First up is Joseph Jaffe and his excellent Podcast, Across The Sound. This is his first episode without Steve Rubel of Micro Persuasion and Jaffe is pulling a... Read more
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