Blog Archives December 2005
December 31, 2005 1:01 PM

Montreal Gazette Features The Montreal Business Book Club Today

The Montreal Gazette has a small feature today in the Business Section - B5 - on The Montreal Business Book Club with a picture of yours truly propped next to a stack of business books. The feature is the lead... Read more

By Mitch Joel

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December 30, 2005 2:30 PM

Often Wrong, Never In Doubt By Donny Deutsch

Wow, I really zipped through the book Often Wrong, Never In Doubt - Unleash The Business Rebel Within by Donny Deutsch with Peter Knobler. This is a great holiday read. Donny Deutsch is not just the host of his own... Read more

By Mitch Joel

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December 29, 2005 1:35 PM

End Zone - The Brand Experience

The first point is that Blogs and instant personal publishing are leading the entire brand democratization front. Face it, this is going to be a huge corporate communication challenge as PR professionals begin to deal with issues like this (even... Read more

By Mitch Joel


December 28, 200512:01 PM

From ClickZ News - Amazon Hosting Author Blogs

I just saw this news item from ClickZ News: "Amazon Hosting Author Blogs By Kevin Newcomb - December 28, 2005 Adding to its user-generated content, Amazon.com has launched a program to allow authors to blog on the Amazon.com site. The... Read more

By Mitch Joel

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December 27, 200511:31 AM

Tom Asacker Interviewed By Being Reasonable

Our good friend Tom Asacker, Author of A Clear Eye For Branding and famed speaker, was interviewed yesterday over at the Being Reasonable Blog. I don't want to spoil the flow of the interview or any of Tom's straight-from-the-gut branding... Read more

By Mitch Joel

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December 26, 2005 7:42 AM

Blogs: A Marketers' Secret Weapon - Canadian Marketing Association Seminar

I just noticed that the full-day seminars I will be giving in both Toronto and Montreal have been posted on the CMA - Canadian Marketing Association - website. Blogs: A Marketers' Secret Weapon will be taking place on February 16th,... Read more

By Mitch Joel

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December 25, 2005 8:31 AM

Business Books That Need A Good Reading

There's a growing stack of business books here on my desk that are in need of reading. I'm not making any New Year's resolutions - I've done my share with the personal development I am putting towards the Montreal Goal... Read more

By Mitch Joel

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December 24, 2005 7:38 AM

NABS - The National Advertising Benevolent Society

I think we all take a moment at this time of the year to be thankful for what we have and, hopefully, to do that little extra bit to help those who are less fortunate than us. One of my... Read more

By Mitch Joel

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December 23, 2005 8:44 AM

Holiday Greetings

How many cards did you get this year? How many e-cards did you get this year? How many general email wishes did you get? Here are my thoughts: we've become sadly lazy with this whole holiday greeting process and this... Read more

By Mitch Joel

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December 22, 2005 8:12 AM

BlogWrite For CEOs Brings Out The Best Of 2005

I made a very conscience decision this year to avoid writing a "Best of 2005" year-end, wrap-up Blog entry. I'm just not a fan. Even going back to my traditional journalist days, I always dreaded that "it's that time of... Read more

By Mitch Joel

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December 21, 2005 7:58 AM

Communications Arts Advertising Annual

Communication Arts Magazine just issued their December 2005 issue. It is the Advertising Annual. This issue is pretty much the advertising bible of the year and I would strongly urge that you run out and grab a copy. For only... Read more

By Mitch Joel

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December 20, 2005 7:42 AM

Advertising On The Moon - Sort Of

I am constantly amused by the "sex sells" mantra of Adrants Daily email blast. You would think that big business corporate America rarely plays into those games. You would be wrong. How about Assvertising. Yes, you read that right. Assvertising.... Read more

By Mitch Joel

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December 19, 2005 7:21 AM

Twist Image Corporate Blog

One of the more fun projects we have been working on internally at Twist Image is a corporate Blog. There are many reasons why we are going live with the Twist Image corporate Blog in the New Year. The main... Read more

By Mitch Joel

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December 18, 2005 8:02 AM

Kryptonite Bike Locks And Blogs

As part of my presentation on Blogs, I usually drop in that infamous video of a Kryptonite bike lock that gets picked by a Bic Pen in about five seconds. I then go on to rant and rave about how... Read more

By Mitch Joel

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December 17, 2005 7:33 AM

Squidoo Launched - Are You A Lensmaster?

Seth Godin kindly invited me to be a Beta Tester for his latest project, Squidoo, back in early November. Between work, Blogging and putting it off, I sadly never set up my lens on Squidoo. Early last week the project... Read more

By Mitch Joel

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December 16, 200510:15 AM

Life After The 30-Second Spot Book Review

Life After The 30-Second Spot - Energize Your Brand with a Bold Mix of Alternatives to Traditional Advertising by Joseph Jaffe is a book everyone who is in advertising, marketing and communications should be forced to read before starting their... Read more

By Mitch Joel

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December 15, 2005 2:49 PM

Marketing Magazine - Special Edition - Quebec

It came as a little shock to me when I picked up the latest issue of Marketing Magazine today. I knew that an article I had written on the subject of Blogs was going to appear in the Quebec Special... Read more

By Mitch Joel

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December 14, 2005 6:58 AM

Twist Image Is Hiring

Things are getting quite hectic here at the Twist Image office (this is what we call "happy problems"), so we're looking to add a few more Twist Image team members. Right now, Twist Image is accepting resumes for the following... Read more

By Mitch Joel

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December 13, 2005 3:16 PM

DivorceKevin.com - What Happens When Britney Spears Stays Quiet

DivorceKevin.com is a prime example of brand democratization. As pop star Britney Spears battles it out with her new hubby (and Father of her child), Kevin Federline, the online world takes matters into their own hands. Sign the petition for... Read more

By Mitch Joel


December 13, 200510:24 AM

Have Lunch With Daniel Lamarre From The Cirque Du Soleil

It turns out you can't turn the page of a business book on innovation or marketing and not run into a Montreal-created company called Cirque Du Soleil. Whether it's a rant from Tom Peters or the prime example used in... Read more

By Mitch Joel

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December 12, 2005 8:08 AM

Montreal Business Book Club - The Ten Faces Of Innovation - January Date Set

The next session of The Montreal Business Book Club is set for Tuesday, January 31st - 6:30 pm at Twist Image - where we will be discussing The Ten Faces Of Innovation by Tom Kelley. I actually have a Blog... Read more

By Mitch Joel

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December 11, 2005 1:56 PM

MyIdeaGuy.com Plays Host To Me As We Discuss Building A Blog

I met Stu McLaren, also known as MyIdeaGuy.com, at a Power Within event a while back. Stu seems to really be inline with new marketing tools and ideas. His website is all about generating new knowledge products and how to... Read more

By Mitch Joel

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December 10, 200510:36 AM

BusinessWeek Magazine Puts MySpace On The Cover

This could be the second largest investment into online ideas since someone thought that a sock puppet and added shipping charges were a strong business model to sell pet food online. BusinessWeek Magazine's cover story for the December 12, 2005... Read more

By Mitch Joel

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December 9, 2005 8:39 AM

Keith Ferrazzi From Never Eat Alone To Speak At The Power Within In Toronto

I've been slacking a little bit lately and I realized that The Power Within has another big event coming up in Toronto that features an evening with Keith Ferrazzi, who is the author of Never Eat Alone. Ferrazzi is sharing... Read more

By Mitch Joel

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December 8, 2005 7:50 PM

Montreal Business Book Club - The Big Moo - Next Week

This is just a reminder that The Montreal Business Book Club will be meeting next week - Tuesday, December 13th from 6:30 pm - 7:30 pm at Twist Image - to discuss The Big Moo - Stop Trying To Be... Read more

By Mitch Joel

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December 7, 2005 9:30 PM

Bill Clinton Added To The Power Within Event In Montreal Featuring Lance Armstrong

The Honorable William Jefferson Clinton (42nd President of the United States of America) - known to most of us as Bill Clinton - was just added to The Power Within event that is taking place in Montreal on March 7th,... Read more

By Mitch Joel

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December 6, 2005 9:02 PM

Leveraging Blogs For Corporate Communications - Day Two Overview

Everyone came back charged from day one of the Leveraging Blogs For Corporate Communications conference and primed for day two. After breakfast with a client, I snuck in a little late but caught Scott Young, CEO of Userland, along with... Read more

By Mitch Joel

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December 5, 200510:22 PM

Leveraging Blogs For Corporate Communications - Day One Overview

I participated in the Leveraging Blogs For Corporate Communications - Maximizing Marketing Opportunities and Mitigating The Risks conference today. Leveraging Blogs For Corporate Communications is being hosted over the next few days by The Canadian Institute and is taking place... Read more

By Mitch Joel

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December 4, 2005 6:58 AM

CMO Magazine Offers Marketers The Basics On Podcasting For Attention

CMO Magazine features an article called, Podcasting: The Marketer's Ultimate Give-to-Get by Paul Dunay. Here's a sniff of what the article offers: "Podcasting can be perfect for any considered purchase-high-end products (B2C) or high-end services (B2B). RSS provides the direct... Read more

By Mitch Joel

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December 3, 2005 7:28 AM

Word Of Mouth Basic Training Blog

WOMMA - Word Of Mouth Marketing Association - recently launch a Blog, WOMBAT - Word Of Mouth Basic Training (not sure I get where that last "A" comes from but whatever), to support their upcoming event, Word Of Mouth Basic... Read more

By Mitch Joel

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December 2, 2005 7:49 AM

Editor & Publisher Reports That More Than 2,000 Newspaper Jobs Were Lost In 2005

The weekly briefing email from Editor & Publisher - America's Oldest Journal Covering the Newspaper Industry just hit my inbox and the lead article title hit me harder: More Than 2,000 Newspaper Jobs Lost In 2005. The article starts by... Read more

By Mitch Joel

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December 1, 200511:01 PM

Prix Boomerang 2005 - What A Night

I just got back from the Prix Boomerang 2005 awards show here in Montreal. The Boomerang awards are presented by InfoPresse Magazine and dedicated to celebrating the best in Quebec interactive marketing. The Prix Boomerang took place at the Centre... Read more

By Mitch Joel

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