Blog Archives November 2005
November 30, 2005 8:53 AM

IT Conversations Talks Blogging For Business

Tired of reading? IT Conversations is one of the best kept secrets on the Internet. It is jam packed with incredible audio downloads. This week IT Conversations has a killer download called Blogging For Business. Here's how the IT Conversations... Read more

By Mitch Joel

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November 29, 2005 9:36 AM

Leveraging Blogs For Corporate Communications Conference In Toronto Next Week

I will be presenting at the Canadian Institute's Leveraging Blogs For Corporate Communications conference which is taking place in Toronto next week from Monday, December 5th to Wednesday, December 7th. Leveraging Blogs For Corporate Communications is taking place at the... Read more

By Mitch Joel

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November 28, 2005 4:33 AM

Web Analytics Firm - iPerceptions - Looking For Sales People

Normally I would not post a job listing on this Blog, but there are always times to make an exception. I have been following the web analytics space for close to three years and I am constantly fascinated by its... Read more

By Mitch Joel

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November 27, 200510:28 AM

The 2005 Canadian Marketing Association Awards

It's been a long few days. I just got back from attending The 2005 Canadian Marketing Association Awards in Toronto. This year's event was branded as Full Contact Marketing (a hockey theme) and the event was a serious power play... Read more

By Mitch Joel

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November 26, 2005 9:11 AM

InfoPresse Boomerang Awards Next Week

Everyone here at Twist Image is really looking forward to next week. The InfoPresse Boomerang Awards are taking place on Thursday, December 1st here in Montreal at the Centre Mount-Royal. The Boomerangs Awards are the most respected interactive accolades for... Read more

By Mitch Joel

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November 25, 2005 8:57 AM

Marketing Magazine Goes Blog With A Twist

Marketing Magazine formally launched a Blog, The Marketing Briefing, this week, but it's not what you might think. The Blog is an actual case study and ongoing discussion between Pamela Davis, Director of Marketing at the WWF - World Wildlife... Read more

By Mitch Joel

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November 24, 200510:35 AM

Good To Great By Jim Collins Adapted To Social Sector

First off, Reveries Magazine has their email blast, Cool News Of The Day, which is a must-read. I was just reviewing the issue from this Monday and came across the article, Jim Collins Redux. Jim Collins is the famed business... Read more

By Mitch Joel

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November 23, 200511:22 AM

The World Is Flat - Find Out Why

This just in from Angelo over at MontrealMasterminds.com: "I thought you might enjoy or want to share with your readers this talk that Thomas Friedman did at MIT (video) on his book and how it came to be..." Here it... Read more

By Mitch Joel

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November 22, 2005 8:58 PM

The Business Book Is Flat

The winner of The Financial Times Business Book Of The Year awards was announced last night and the winner is The World Is Flat by Thomas Friedman. Friedman wins some coin along with the prestige. Unfortunately, he was not able... Read more

By Mitch Joel

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November 21, 200510:34 AM

A Tale Of Two Blog Cities

It was an interesting day in the media. There was lots of Blog talk and how the public is taking to the new medium. First off, ClickZ writer, Gary Stein, gave us: No Blogs Next Year, then Aline van Duyn... Read more

By Mitch Joel

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November 20, 2005 8:39 AM

The Google Story Or How 35 Characters Crushed Advertising

I have been listening to the audio version of the recently released book, The Google Story by David Vise and Mark Malseed. This is by no means an authorized book by Google and for anyone who has any knowledge of... Read more

By Mitch Joel

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November 19, 2005 7:49 AM

Who Moved My Business Book?

Simon London of the Financial Times published the article, Who Moved My Business Book?, yesterday. The article takes a straight-talking look at the business of business book publishing as London grapples with the influx of leadership, management and innovation books... Read more

By Mitch Joel

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November 18, 2005 9:23 AM

Montreal Goal Cultivator Community - Dan Sullivan Gets My Read On

I am often asked, especially lately, how I have so much time to read? I created The Montreal Business Book Club, but a while back I found it extremely challenging to read each month's business book club selection and I... Read more

By Mitch Joel

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November 17, 200510:57 AM

Speaking At ELAN - English-Language Arts Network Event

Next Monday, November 21st, 2005, I will be co-presenting a forty-five minute interactive session on how to develop your network and create a solid thirty-second elevator pitch with Robert Gervais of Pre2Post Technologies. Our session is called: It's Not Work,... Read more

By Mitch Joel

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November 16, 200510:53 AM

Evian Water Is Heroin Chic

We have great offices at Twist Image. We're located in the heart of the most stylish and unique part of Montreal. With that comes the usual slew of problems. It is not uncommon to have drug addicts roaming the back... Read more

By Mitch Joel

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November 15, 2005 7:58 AM

Tara O'Doherty Wants To Know: How Usable Is Your Website?

Many years ago I had the pleasure of speaking at an Internet Marketing Conference after Tara O'Doherty. Tara is the National Director, Usability Group for Fjord Interactive (a division of Cossette) and has two huge skills: One, Tara is probably... Read more

By Mitch Joel

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November 14, 2005 7:44 AM

Montreal E-Marketing Certificate Course Is Open For Registration

On July 18th, I Blogged about the Canadian Marketing Association - CMA - and the launch of their Professional Marketing Certificate course in E-Marketing which is taking place here in Montreal and I will be the course instructor. You can... Read more

By Mitch Joel


November 13, 2005 6:55 AM

Tom Asacker - Reflections On His Presentation

What a remarkable event this past Thursday night here in Montreal. Tom Asacker - famed Author of Sandbox Wisdom and A Clear Eye For Branding - came to Montreal and gave a dazzling hour-plus presentation on business wisdom (or there... Read more

By Mitch Joel

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November 12, 2005 7:35 AM

Peter Drucker - 1909-2005

"The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself." - Peter Drucker. It's a very sad day. Famed management genius, Author and believer in keeping it simple,... Read more

By Mitch Joel

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November 11, 2005 8:15 AM

Montreal Business Book Club - The Big Moo - December Date Set

The December 2005 session of The Montreal Business Book Club is set. On December 13th from 6:30 pm - 7:30 pm at Twist Image we will be discussing The Big Moo - Stop Trying To Be Perfect And Start Being... Read more

By Mitch Joel

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November 10, 2005 7:36 AM

Kevin Roberts Goes Sisomo At Ad:Tech

Have you read Lovemarks by Kevin Roberts? It's an interesting take on where brands might go based on the ideas of Kevin Roberts who is the CEO Worldwide of Saatchi & Saatchi. As Lovemarks and her concepts continue to gain... Read more

By Mitch Joel

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November 9, 2005 6:19 AM

Twist Image Quoted In The Latest Issue Of Marketing Magazine

The new issue of Marketing Magazine has an article titled, Commercials, etc., written by Danny Kucharsky about a new Montreal-based company called etc.tv. etc.tv is starting a 10-week trial on Quebec TV stations TVA and LCN working through the Videotron... Read more

By Mitch Joel

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November 8, 2005 5:59 AM

Tom Asacker Event This Thursday - Sold Out

This is going to be an exciting week. With only two Blog postings and two emails sent, the Tom Asacker event set for this Thursday in Montreal is sold out. I did try to secure a bigger venue and I... Read more

By Mitch Joel

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November 7, 2005 1:46 AM

The Montreal Business Book Club - A Primer

** PLEASE NOTE: THE MONTREAL BUSINESS BOOK CLUB NO LONGER MEETS ** I have been getting a lot of emails and requests regarding what The Montreal Business Book Club is all about and what is involved. This is my primer... Read more

By Mitch Joel

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November 6, 2005 6:12 AM

The Ten Faces Of Innovation By Tom Kelley

I am almost finished a very interesting book called, The Ten Faces Of Innovation by Tom Kelley. The Ten Faces Of Innovation is the follow-up to Tom Kelley's first book, The Art Of Innovation (I was actually trying to buy... Read more

By Mitch Joel

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November 5, 2005 9:32 AM

iMedia Connection Article - New Era Survival Guide For Ad Agencies

I guess it just seems obvious to me. Clearly, I am in the minority. iMedia Connection posted an article yesterday titled, New Era Survival Guide For Ad Agencies by Christopher Montgomery. The article attempts to provide ad agencies with a... Read more

By Mitch Joel

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November 4, 2005 7:59 AM

BlackBerry Messenger

I have been a fan of the BlackBerry PIN function but always found it cumbersome - it's not obvious to find your own PIN and then you have to track down those of your colleagues. All of that changed today... Read more

By Mitch Joel

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November 3, 2005 7:34 AM

The Google Story - Unauthorized

It should come as no surprise that there is a new, unauthorized, book about Google that is about to hit the shelves. I just received my copy of The Google Story - Inside The Hottest Business, Media And Technology Success... Read more

By Mitch Joel

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November 2, 2005 7:13 AM

Breakfast With Joseph Jaffe

The IAB Canada - Interactive Advertising Bureau - held a very small breakfast event this morning that featured Joseph Jaffe (of Jaffe Juice fame, Author of Life After The 30-Second Spot and co-Podcaster from Across The Sound) as part of... Read more

By Mitch Joel

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November 1, 2005 6:54 AM

InfoPresse Boomerang Awards Gala Date Set

There was a Blog posting about the InfoPresse Boomerang Awards back in late August here: InfoPresse Boomerang Awards Set For Montreal. The Boomerang Awards are the best of the best in interactive marketing for Quebec. This year, Twist Image entered... Read more

By Mitch Joel

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