Blog Archives October 2005
October 31, 200511:04 AM

Google Advertising Conquers All

I was just sniffing around Dan Pink's Blog and I came across this posting: And If Your Wife Works At Google, You're Set, where Pink shoot off his two facts of the week. I really perked up when I saw... Read more

By Mitch Joel

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October 30, 2005 7:16 AM

Branded Entertainment With Big Corporations

Strategy Magazine did a small piece this week on Best Buy and their bid for your desktop with two free games - golf and a shoot 'em up called Invasion. These downloadable games have the electronic retailer's logo in a... Read more

By Mitch Joel

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October 29, 2005 9:56 AM

Get A First Look At Get Back In The Box By Douglas Rushkoff

HarperCollins Canada is offering members of The Montreal Business Book Club and readers of this Blog a "First Look" at the soon-to-be-released book, Get Back In The Box by Douglas Rushkoff. All you have to do is sign up for... Read more

By Mitch Joel

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October 28, 2005 7:30 AM

Tom Asacker Event In Montreal Just About Sold Out

If you are thinking about joining The Montreal Business Book Club session for November - which is featuring guest speaker Tom Asacker on the subject: A Brand New World - please RSVP by emailing me right away. I only have... Read more

By Mitch Joel

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October 27, 2005 9:04 AM

Interactive To The Max 2.0 And The 2005 Digital Marketing Awards

Yesterday was a big day in Toronto. Unfortunately, I had to stay in Montreal and could not attend the Interactive To Max 2.0 "The Big Day" which was followed by the 2005 Digital Marketing Awards. Grrrr... There is a link... Read more

By Mitch Joel

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October 26, 2005 6:10 AM

Ernst And Young Entrepreneur Of The Year 2005 Montreal Ceremony

It felt very surreal. I attended last night's ceremony for the Ernst And Young Entrepreneur Of The Year ceremony in Montreal. Beyond wearing a tux (not exactly my attire of choice) and the usual hotel-rushed meals, the event is quite... Read more

By Mitch Joel

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October 25, 2005 6:01 PM

Blog Bacon Bits

This is one of the stranger emails I have ever received. It is from Bacon's Information, which is a database that PR folks use. Check this out: "Dear Mr. Mitch Joel Twist Image I am writing from Bacon's Information, a... Read more

By Mitch Joel

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October 24, 2005 4:20 PM

Telling The Story Of Your Brand

If you had to give a forty-five minute presentation on your brand, could you do it? What would you say? Today, I spent the better of the afternoon listening to a Vice-President explain the ins and outs of his very... Read more

By Mitch Joel

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October 23, 2005 6:56 AM

Getting On-board The Cluetrain Manifesto

I'm embarrassed. Really embarrassed. I've had a copy of The Cluetrain Manifest by Rick Levine, Christopher Locke, Doc Searls and David Weinberger since it came out but I never read it. Lately I've been working on some personal goals and... Read more

By Mitch Joel

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October 22, 2005 8:09 AM

Montreal Business Book Club Reminder - Winning By Jack Welch

This is just a friendly reminder that The Montreal Business Book Club is meeting this coming week - Wednesday, October 26th at 6:30 pm - to discuss Winning by Jack Welch with Suzy Welch. The discussion will be taking place... Read more

By Mitch Joel

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October 21, 200510:46 AM

Tom Asacker To Speak In Montreal On Marketing And Branding

It has been quite a while since I've held an event... and it has been for many reasons (all good stuff). I am very happy to let you know that I have recently had the pleasure of being in communication... Read more

By Mitch Joel

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October 20, 2005 4:41 PM

2005 Digital Marketing Conference - It's All About You

The CMA - Canadian Marketing Association - just held their 2005 Digital Marketing Conference here in Toronto. Although I was a part of the organizing committee (I even presented today in a session on Blogs with Macleans and National Post... Read more

By Mitch Joel

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October 19, 2005 7:06 AM

Bill Clinton Invented The Internet

OK, maybe Bill Clinton did not invent the Internet. After all, it was Al Gore (we all know that). But, Clinton truly believes, understands and works in the Internet age - even from a marketing perspective. During his presentation yesterday... Read more

By Mitch Joel


October 18, 2005 6:42 AM

The Power Within Bill Clinton

Today was another life-changing event and it was all because of The Power Within. What a moving day of speakers and wisdom. I came to Toronto this morning just so I could attend this jaw-dropping line-up. The morning was kicked... Read more

By Mitch Joel

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October 17, 2005 8:58 AM

Three Days Until The 2005 Digital Marketing Conference

We're in the home stretch (as they say). This coming Thursday is the 2005 Digital Marketing Conference that is being put on by the CMA - Canadian Marketing Association in Toronto at the Metro Convention Center. This is a full-day... Read more

By Mitch Joel

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October 16, 2005 6:00 AM

The Big Moo, Seth Godin And Making A Difference

With all the Blog buzz on the latest Seth Godin project, Squidoo, I thought I might shed a little more light on his latest book, The Big Moo, and all of the good things that are coming out of it.... Read more

By Mitch Joel

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October 15, 200510:13 AM

A Clear Eye For Branding By Tom Asacker

Back in July I Blogged about an email encounter I had with branding expert, consultant and speaker Tom Asacker in this post: Brand Autopsy Looks At Tom Asacker - Author, Speaker And Blogger. Since then, Tom and I have shared... Read more

By Mitch Joel

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October 14, 2005 7:04 AM

Comments On Comments

I have been reading a lot of very interesting articles in both books and magazines on the art of the Blog. And it is an art, isn't it? You have to be chatty, sometimes funny, casual, cool, but always intelligent... Read more

By Mitch Joel

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October 13, 2005 6:11 PM

Twist Image Quoted In Today's Globe And Mail

The Globe And Mail published an article today, On-line Marketing Concept Gives Consumers A Say, by Tessa Wegert that features some quotes from yours truly. It's all about online marketing, brand democratization and how companies are adapting to brand management... Read more

By Mitch Joel

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October 13, 2005 5:24 AM

Taking One Degree To Task... Again

I just read a post on One Degree called: Recommended: My Favourite Agency Website Of All Time (For Now) by Bill Sweetman. Let me start off by saying that Bill is a great guy. I've had the pleasure of getting... Read more

By Mitch Joel

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October 12, 200511:12 AM

One Billion Reasons To Love Google

It looks like Google co-founders, Larry Page and Sergey Brin, were serious about Google being a company "that does good things for the world, even if we forgo short-term gains." Google announced that it will give one billion dollars to... Read more

By Mitch Joel

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October 11, 200510:23 AM

Marketing Article Of The Year - Inside The New World Of Listenomics By Bob Garfield

It could just be strange karma that tonight the Montreal Business Book Club will be discussing And Now A Few Words From Me by Bob Garfield or serendipity. Regardless, I just read what I consider to be the best marketing... Read more

By Mitch Joel

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October 10, 200510:04 AM

Strategy Magazine What's Next Column Hits It

I just finished reading the October 2005 issue of Strategy Magazine (why the website is still promoting the September 2005 issue is beyond me) and was quite impressed with the commentary by Mary Maddever in her What's Next Column. The... Read more

By Mitch Joel

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October 9, 2005 6:44 AM

Twist Image Is Hiring

Twist Image is looking for a handful of strategic hires. All applicants must be located in the Montreal area and be bilingual as well (that would be English and French). Here are the kinds of people we are looking for... Read more

By Mitch Joel

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October 8, 2005 9:44 AM

Seth Godin - Squidoo - Web 2.0

There has been a lot of activity this week (and hype) surrounding Web 2.0. There was a very popular Web 2.0 conference. The concepts were also discussed at the eComXpo where Seth Godin launched Squidoo. Squidoo sounds smart, fair and... Read more

By Mitch Joel

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October 7, 2005 7:39 AM

Montreal Business Book Club Reminder For Next Week

The Montreal Business Book Club will be meeting next week to discuss And Now A Few Words From Me by Bob Garfield. The date for this session is Tuesday, October 11th, 6:30 pm at Twist Image. This date is the... Read more

By Mitch Joel

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October 6, 200511:13 AM

Web 2.0 - What You Need To Know

I just finished reading the article, It's A Whole New Web - And this time around it will be built by you, which appeared in BusinessWeek on September 26th, 2005. The article's main focus is around what people are calling... Read more

By Mitch Joel

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October 5, 2005 4:49 PM

InfoPresse Announces Their Internet Day

There are all kinds of interactive events happening in both Montreal and Toronto in the coming months. InfoPresse just announced their Internet day conference, which is taking place on Tuesday, November 1st at the Mont-Royal Conference Centre. The event is... Read more

By Mitch Joel

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October 4, 2005 2:23 PM

Geoff Ramsey Of EMarketer To Speak In Montreal Next Week

IAB Canada (Interactive Advertising Bureau) brings its Interactive To The Max Roadshow to Montreal on Thursday, October 13th from 8:15 am until about noon at the Paramount Theatre in downtown Montreal (977 Ste-Catherine West). The Montreal event is featuring a... Read more

By Mitch Joel

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October 3, 2005 9:13 AM

Swinging For The Fences - Catch Me This Afternoon On CBC Radio's Homerun Show

I will be part of a panel interview this afternoon for the CBC Radio show Homerun starting at around 4:00 pm. Homerun can be heard in the greater Montreal area on CBC 88.5 FM. This is all a part of... Read more

By Mitch Joel

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October 2, 200512:00 PM

One Degree Responds - Faster Than I Did

Ken Schafer over at One Degree in on the ball - no doubt about it. Hours after I blogged about his One Degree Calling post, I saw this one: The Blogosphere Is Talking About You Mitch Joel. I posted my... Read more

By Mitch Joel

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October 2, 2005 5:24 AM

One Degree Calling - Is Anybody Home?

"So did you ping back One Degree?" a client asked me this week. I had no clue what they were talking about. Apparently, One Degree - Where Canadian Internet Marketers Gather, had a posting called, One Degree Calling, in which... Read more

By Mitch Joel

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October 1, 200510:53 AM

Digital Marketing Conference 2005 In Toronto

I have posted a few times about the upcoming Digital Marketing Conference 2005, but I really think you should head over to the CMA (Canadian Marketing Association) website and take a look at the content. I was a part of... Read more

By Mitch Joel

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