Blog Archives July 2005
July 31, 2005 5:40 AM

Montreal Business Book Club - Never Eat Alone By Keith Ferrazzi

The Montreal Business Book Club will be discussing Never Eat Alone by Keith Ferrazzi on Tuesday, August 23rd at 6:30 pm. As always, the discussion will be taking place at Twist Image. The reason I chose Never Eat Alone by... Read more

By Mitch Joel

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July 30, 2005 9:08 AM

Dan Sullivan Goal Cultivator Community Montreal

It was probably a year ago that I first heard the Dan Sullivan double-CD set titled, How The Best Get Better. It was (and still is) one of the best audio CD sets I have ever heard. Dan's take on... Read more

By Mitch Joel

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July 29, 200510:48 AM

The Gap - Watch Me Change Viral Campaign

Though I no longer feel any connection to shopping at The Gap, I was duly impressed with the launch of their viral campaign, Watch Me Change, at www.watchmechange.com. The 3D technology is cool and it is a lot of fun.... Read more

By Mitch Joel


July 28, 2005 2:37 PM

Canadian Marketing Association Digital Marketing Conference

I've been holding back on you. I apologize. I've been spending the past few months helping to organize the Canadian Marketing Association and Marketing Magazine 8th Annual Canadian Digital Marketing Conference. The event was finally announced today. Here's the scoop:... Read more

By Mitch Joel

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July 28, 200510:49 AM

Speak

I do a lot of it. Most of it is in my sleep. I sometimes do it in front out thousands of people. It's a skill set - one that I am continually trying to master without succumbing to joining... Read more

By Mitch Joel

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July 27, 200510:38 AM

It's A Big Ad

A Very Big Ad. Watch it here: Big Ad. Thanks J-F. P.S. - It crashed Tara's work computer. It's a big file. You have been warned.... Read more

By Mitch Joel

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July 26, 200512:00 PM

Groupies Love The Coq - Burger King Goes Viral Again

Crispin Porter & Bogusky are already interactive marketing legends for their Subservient Chicken micro-site that was part of a Burger King marketing campaign for their BK Tendercrips. They have struck again. Coq Roq was also created by Crispin Porter &... Read more

By Mitch Joel

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July 25, 2005 5:49 AM

The Power Within Brings Loretta LaRoche Back To Montreal

In case you were not at The Power Within event that happened in Montreal (and if you were, you know how tremendous it was), they are bringing Loretta LaRoche back for her own full event titled, "Authentic Happiness - It... Read more

By Mitch Joel

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July 24, 2005 6:16 AM

The Write Stuff Continues At Twist Image

On July 12th, I Blogged about our HR needs at Twist Image. In the post, Twist Image Is Looking For A Word Wizard, I wrote about how we would like to meet a communications/writing "sage." We've met many over the... Read more

By Mitch Joel

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July 23, 2005 7:45 AM

The Point Of A Print Brochure

At Twist Image we strategize, conceptualize, write, design and manage the printing process of countless print brochures from all sorts of companies for many different industries. It got me thinking. Is there really any point in doing a printed brochure... Read more

By Mitch Joel

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July 22, 200511:06 AM

Freakonomics Free Webinar With Authors Steven D. Levitt And Stephen J. Dubner This Coming Tuesday

I have been meaning to Blog about this surprisingly free event. Every time I turn around, it seems live Microsoft Office Live Meeting is outdoing itself in free webinars. Now go and register to hear Freakonomics Authors Steven D. Levitt... Read more

By Mitch Joel

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July 21, 2005 7:54 AM

Montreal Business Book Club - All Marketers Are Liars By Seth Godin - Next Week

Just a friendly reminder that the Montreal Business Book Club will be meeting next Thursday, July 28th at 6:30 pm to discuss All Marketers Are Liars by Seth Godin. As always, we will be starting at 6:30 pm. Please feel... Read more

By Mitch Joel

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July 20, 2005 9:34 AM

Connect The Blogs

This just in from Kim of Get It Promotions: "You are dead-on with making the connection being the most important element. Building loyalty. Making the experience one to remember. That's at the heart of Get It. In a different context,... Read more

By Mitch Joel


July 19, 2005 8:29 AM

Connecting

People. Brand people. They're asking for the death of the brand. They're tired. They're tired by how badly beaten up the word has become. Even Kevin Roberts (Worldwide CEO of Saatchi + Saatchi) titled his last book, Lovemarks - The... Read more

By Mitch Joel

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July 18, 2005 5:31 AM

Yahoo! Search Marketing Workbook Now Available

Special thanks to SEO Book for posting a link to the Yahoo! Search Marketing Workbook. This is the 101 page document supplied by Yahoo! Search Marketing (formerly Overture and GoTo.com before that) that gives you all of the direct instructions... Read more

By Mitch Joel

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July 17, 2005 5:32 AM

Brand Autopsy Looks At Tom Asacker - Author, Speaker And Blogger

Random emails tell you things you could never have imagined. When you have a Blog, it's almost impossible to know who and how someone finds you. I got an email a while back simply stating, "Nice Blog. Kudos. P.S. Stay... Read more

By Mitch Joel

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July 16, 200511:11 AM

CMA - Canadian Marketing Association - E-Marketing Certificate In Montreal

This is great news. The CMA - Canadian Marketing Association is going to offer their Professional Marketing Certificate in E-Marketing here in Montreal. I am very pleased to announce that I will be the course Instructor. The E-Marketing Certificate will... Read more

By Mitch Joel

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July 15, 2005 3:50 PM

The Canadian Institute Leveraging Blogs For Corporate Communications Conference

It has certainly been an amazing week in terms of requests to have me speak at conferences and seminars. I guess the many long hours of writing, speaking and Blogging are paying off in spades. The Canadian Institute is hosting... Read more

By Mitch Joel

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July 14, 2005 3:36 PM

CMA - Canadian Marketing Association - Full Day Blog Seminar In Toronto And Montreal

I hope this starts some kind of epidemic. The Canadian Marketing Association just invited me to give a full-day seminar on Blogs for corporations and marketers. The seminars will be taking place in Toronto and Montreal in the month of... Read more

By Mitch Joel


July 13, 2005 3:26 PM

CMA - Canadian Marketing Association - Digital Marketing Conference 2005

I was very happy to find out that I have been asked to take part in a session on Blogs for the upcoming Canadian Marketing Association's (CMA) Digital Marketing Conference. The Digital Marketing Conference will be taking place on Thursday,... Read more

By Mitch Joel

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July 12, 2005 1:43 PM

Date Change For Montreal Business Book Club - All Marketers Are Liars

The date for the next session of the Montreal Business Book Club has changed to Thursday, July 28th. We will still be discussing All Marketers Are Liars by Seth Godin. The event is still being held at 6:30 pm at... Read more

By Mitch Joel

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July 12, 2005 6:34 AM

Twist Image Is Looking For A Word Wizard

Twist Image is growing again. We're looking for a full-time communications/writing sage. We're looking for someone who's just as cool creating ad copy as they are with forming a great sales pitch. Someone who is detail-passionate when it comes to... Read more

By Mitch Joel

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July 10, 2005 3:40 PM

Dan Pink Uncovers Jim Collins

I was just checking out the corporate Blog by Dan Pink. Pink is the author of Free Agent Nation and the very popular, A Whole New Mind - Moving From The Information Age To The Conceptual Age. Pink's Blog is... Read more

By Mitch Joel


July 9, 200511:27 AM

ClickZ Article - Corporate Blogs: Measure Their Value

This past Thursday, Heidi Cohen wrote an article entitled, Corporate Blogs: Measure Their Value, for ClickZ. Because Blogs are so new to the marketing mix, many companies fail to even understand how to measure the ROI (return on investment) when... Read more

By Mitch Joel

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July 8, 2005 9:03 AM

The Power Within Montreal - Recap

The Power Within was a mind-boggling journey for the three thousand-plus people that attended the event today in Montreal. For over eight hours amazing speakers like Mike Lipkin, W. Mitchell and Herb Cohen were mixed in with motivational sensations Dr.... Read more

By Mitch Joel

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July 7, 200510:02 PM

Viral. Strange. Awkward. I Can't Stop Looking...

Is there something wrong with me? Why is this so interesting to me? http://www.planetdan.net/pics/misc/tetka.html Am I a freak? Are you a freak? This is highly viral. I got it twice just from within my own office. Weird... I know. Does... Read more

By Mitch Joel

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July 6, 2005 7:12 PM

Interactive To The Max 2.0 - Interactive Advertising Bureau Of Canada

I knew it was coming but now it is official. I was perusing the latest issue of Marketing Magazine this evening and saw the full-page ad for the IAB Canada - Interactive Advertising Bureau Of Canada - event Interactive To... Read more

By Mitch Joel

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July 5, 2005 8:39 PM

Keith Ferrazzi - Never Eat Alone - Free Webinar

You have to love Microsoft and Live Meeting. Their free webinar series, Leadership Forum, is featuring best-selling Never Eat Alone author, Keith Ferrazzi, this coming Thursday at noon. Titled, Relationships For Revenue Growth, the website describes this exclusive session: "No... Read more

By Mitch Joel

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July 4, 2005 7:24 AM

Tom Peters Presents Tomato TomA[h]to ChangeThis Manifesto

Tom Peters has a new rant and it's available as a free PDF download from ChangeThis. Tomato TomA[h]to is a sixteen page list of classic Peters "They Say... I Say." Some Tom Peters aphorisms include: "They say 'Of course we... Read more

By Mitch Joel

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July 3, 2005 7:01 AM

Content Guru Nick Usborne Heads To MarketingExperiments.com

I was just floating around, trying to catch up on all of the Blog news and saw from Nick Usborne's Excess Voice that he is heading over to MarketingExperiments.com where Usborne will head up the Web Copywriting and Content Lab.... Read more

By Mitch Joel

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July 2, 200511:24 AM

Live 8 - Make Poverty History

I am watching CFCF's staggering coverage of the Live 8 concert. This is not a political Blog. This is personal. I went to the Make Poverty History website and signed the letters. They're not asking for money. They're asking for... Read more

By Mitch Joel

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July 2, 200510:02 AM

Montreal Business Book Club - All Marketers Are Liars - July Selection

The next session of the Montreal Business Book Club is taking place on Wednesday, July 27th, 6:30 pm at Twist Image. We will be discussing All Marketers Are Liars - The Power Of Telling Authentic Stories In A Low-Trust World... Read more

By Mitch Joel

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July 1, 2005 2:01 PM

Edy's Dibs - Bite Sized Ice Cream Snacks

I don't know why I find this unique, but I do. Edy's Ice Cream recently launched Dibs - Bite Sized Ice Cream Snacks - in "exciting" flavors like: Chocolate with Chocolaty Coating, Mint with Chocolaty Coating, Vanilla with Chocolaty Coating,... Read more

By Mitch Joel