Blog Archives May 2005
May 31, 2005 8:13 AM

Apple's Brand Is Powerful

The true power of a Super Brand is now upon us. When the nerd at the Apple store is getting a shot at more leg than the jock, you know Jobs and the Apple people truly are making a "dent"... Read more

By Mitch Joel

Utilities:


May 30, 2005 7:39 PM

IAB Canada - Quebec Division - Surf Qui Peut Is Tomorrow

This is just a friendly reminder that IAB Canada - Quebec Division - is holding their "Surf Qui Peut" event tomorrow from 11:00 am - 3:00 pm at Café des Eclusiers in beautiful Old Montreal tomorrow. The get-together is being... Read more

By Mitch Joel

Utilities:


May 29, 2005 8:38 AM

Weekend Read: ClickZ Article - Five Critical (And Overlooked) Design Elements By Bryan Eisenberg

Before you head back into the grind, you should definitely read the latest article from ClickZ's ROI Marketing section - Five Critical (And Overlooked) Design Elements by Bryan Eisenberg. Eisenberg, who I will Blog about in more depth shortly because... Read more

By Mitch Joel

Utilities:


May 28, 2005 8:23 AM

Search Engine Optimization Question

It is not so much a question as a challenge. As SEO (Search Engine Optimization) and SEM (Search Engine Marketing) firms jockey for position on your marketing budget I have come up with an interesting challenge/question: What keywords or keyphrases... Read more

By Mitch Joel

Utilities:


May 27, 2005 7:53 AM

IT Conversations Get Audible With Don Katz

So much to read, so little time. If you've been following my Blog you'll notice that I spend a lot of time in the pages of great minds - so much so that I even initiated the Montreal Business Book... Read more

By Mitch Joel

Utilities:


May 26, 200511:08 PM

Jack Welch Winning Book, Audio Book, Article And More

I was originally going to post about how much action the Blog world is getting now that Seth Godin's latest, All Marketers Are Liars, is now on bookshelves (more on that later). While I was musing on the content for... Read more

By Mitch Joel

Utilities:


May 25, 2005 6:22 AM

Twist Image Is Hiring

As Twist Image grows we are looking for three strategic hires. These people must be located in the Montreal area and be bilingual as well (that would be English and French). As we don't have titles at Twist Image and... Read more

By Mitch Joel

Utilities:


May 24, 2005 5:55 PM

By Design

I should clarify (thanks Tara) that in my last Blog posting, Brand And Design Makes You Money, that my true definition of design is way above and beyond pretty colors and images. Great design is about usability. I think twist-ties... Read more

By Mitch Joel

Utilities:


May 23, 2005 8:44 PM

Branding And Design Makes You Money

It's a fact. Industry was built on quality and price. It's now about design. I'm not stating this as any form of original comment. Others - much greater than I - have said the same thing and probably much more... Read more

By Mitch Joel

Utilities:


May 22, 200511:14 PM

Nick Usborne Of Excess Voice - Guide To Writing For The Web

Nick Usborne is one of leading brains behind understanding/explaining how copy and content works in the online environment. His book, Net Words, published in 2002 is still one of the leading tomes on the topic. Usborne has just completed a... Read more

By Mitch Joel

Utilities:


May 21, 2005 3:15 PM

Montreal Business Book Club - The Wisdom Of Crowds - This Wednesday

The Montreal Business Book Club meets this coming Wednesday to discuss The Wisdom Of Crowds by James Surowiecki. As usual, The Montreal Business Book Club will take place at Twist Image. The session will be held on Wednesday, May 25th... Read more

By Mitch Joel

Utilities:


May 20, 2005 9:52 PM

Tom Peters News Wire Service

Being a huge fan of Tom Peters' books then an even bigger fan of the Tom Peters Blog - which he migrated into a whole new way of looking at a website (his homepage is his Blog) I was pleasantly... Read more

By Mitch Joel

Utilities:


May 19, 2005 8:15 PM

eMarketer Releases The Business Of Blogging Report

I was fortunate to receive a full media (re: Blogger Media) copy from eMarketer entitled, The Business Of Blogging. This fifteen page report outlines the current Blog space in terms of business adoption and the possibilities for growth going forward.... Read more

By Mitch Joel

Utilities:


May 18, 2005 2:11 PM

Knock Knock - Seth Godin's Here Again

I don't check my RRS feeds for one day and Seth Godin jets out with a brand new eBook. Entitled, Knock Knock, Seth Godin's Incomplete Guide to Building a Web Site That Works, the cost is either $9 or free... Read more

By Mitch Joel

Utilities:


May 17, 2005 1:46 PM

iMedia Connection Features Gay Warren Gaddis of T3 - The Think Tank

I've had the pleasure of hearing Gay Warren Gaddis, President and CEO, of The Think Tank (T3) speak at IMC 2004 (Internet Marketing Conference). Gaddis is a strong proponent of any marketer understanding all of the marketing channels from branding... Read more

By Mitch Joel

Utilities:


May 16, 2005 3:11 PM

One Degree And The CMA 2005 National Convention And Trade Show

I just finished my session, Marketing For Entrepreneurs And Small Business, at the CMA 2005 National Convention And Trade Show. I covered online marketing as well as the art of networking and how to create an elevator pitch (also known... Read more

By Mitch Joel

Utilities:


May 15, 200510:55 PM

Gapingvoid Offers Killer Quote

While en route from Montreal to speak at the CMA (Canadian Marketing Association) 2005 National Convention And Trade Show in Toronto I took the one-hour flight to read through a bunch of articles I had been neglecting. This included a... Read more

By Mitch Joel

Utilities:


May 14, 2005 7:06 PM

Gapingvoid Because Seth Godin Says So... And It's Good For You

Sometimes there is so much great information in Blogs that it's hard to remember, organize and really spread long after it was published. No matter how genius it is. Once again, thanks to Seth Godin's recent Blog post, Almost A... Read more

By Mitch Joel

Utilities:


May 13, 2005 7:49 AM

B.L. Ochman's Blog - What's Next Blog - Looks At Successful Bloggers

I've been a big fan of B.L. Ochman's Blog, What's Next Blog, for quite some time (in fact, even prior to it becoming an official Blog). B.L. Ochman's personal take on public relations, press releases, Blogs and the Internet have... Read more

By Mitch Joel

Utilities:


May 12, 2005 3:28 PM

Better Life Media Makes Hotel Life A Better Life

I only wish I had found out about Better Life Media prior to my last night at the Intercontinental Hotel during my recent stay there for Search Engine Strategies Toronto. On the last night I figured I would catch a... Read more

By Mitch Joel

Utilities:


May 11, 2005 2:07 PM

CMA 2005 National Convention And Trade Show In Toronto Next Week

The CMA (Canadian Marketing Association) 2005 National Convention And Trade Show takes place in Toronto next week from May 16th - 18th at the Metro Toronto Convention Centre. I am arriving early Sunday afternoon to prepare for the three hour... Read more

By Mitch Joel

Utilities:


May 11, 2005 6:57 AM

Blue Ocean Strategy

A friend of mine (thanks Chris) pointed out a book called, Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim, Renée Mauborgne as being one of the best business books out there.... Read more

By Mitch Joel


May 10, 2005 7:02 AM

IAB Canada Quebec Division Holds Special Interactive Marketing Event

IAB Canada (Interactive Advertising Bureau) Quebec division is hosting, "Surf Qui Peut," which is taking place on May 31st in Montreal. The event will highlight the impact of interactive advertising and the landscape of this evolving medium in Quebec. Attendees... Read more

By Mitch Joel

Utilities:


May 9, 2005 5:49 PM

Seth Godin's All Marketers Are Liars

I just got a little gift in the mail from the people at BzzAgent. I signed up to sneeze about (and hopefully not all over) Seth Godin's latest book, All Marketers Are Liars. I guess this counts as my first... Read more

By Mitch Joel

Utilities:


May 8, 2005 7:21 PM

Technical Difficulty

Two massive pains have prevented me from Blogging. 1. I had one of my email accounts down for almost a week as I transferred all domains to point to my Blog. My bad. I've been completely out of the e-zine... Read more

By Mitch Joel

Utilities:


May 7, 200512:15 AM

Linking And The Marketing Conundrum

During Search Engine Strategies Toronto I listened intently to two very insightful speakers. One is linking genius Debra Mastaler of Alliance-Link.com and the man who is known as the "God of Linking" Eric Ward of EricWard.com (who was responsible for... Read more

By Mitch Joel

Utilities:


May 5, 200510:25 PM

Immediate Search Engine Strategies Toronto Overview

Special thanks to fellow Blogger, rustybrick, from Search Engine Roundtable for his post and overview of the panel I spoke on, Balancing Paid And Organic Listings. You can read the post here. I would also recommend that you grab the... Read more

By Mitch Joel

Utilities:


May 5, 200510:15 PM

Search Engine Strategies Toronto Success

I just got back from Search Engine Strategies Toronto. It's been a wild three days and there is a lot to report. There was some tremendous insight into organic results, paid results, shopping and news search, and I even picked... Read more

By Mitch Joel

Utilities:


May 3, 200511:27 PM

Like A Rolling Stone Cab

Sadly, I have not picked up an issue of Rolling Stone magazine in a very long time. It never spoke to me as a teen and it certainly does not speak to me now. In fact, my musical tastes have... Read more

By Mitch Joel

Utilities:


May 2, 2005 5:16 PM

Search Engines Strategies - On Wednesday In Toronto

Final call! If you're not booked, get booked for Search Engine Strategies taking place this coming Wednesday and Thursday in Toronto. I will be speaking on Wednesday's Balancing Paid And Organic Listings panel. It will be an impressive event. If... Read more

By Mitch Joel

Utilities: