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Blog Archives
May 2005
May 31, 2005 8:13 AM
Apple's Brand Is Powerful
The true power of a Super Brand is now upon us. When the nerd at the Apple store is getting a shot at more leg than the jock, you know Jobs and the Apple people truly are making a "dent"... Read more
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May 30, 2005 7:39 PM
IAB Canada - Quebec Division - Surf Qui Peut Is Tomorrow
This is just a friendly reminder that IAB Canada - Quebec Division - is holding their "Surf Qui Peut" event tomorrow from 11:00 am - 3:00 pm at Café des Eclusiers in beautiful Old Montreal tomorrow. The get-together is being... Read more
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May 29, 2005 8:38 AM
Weekend Read: ClickZ Article - Five Critical (And Overlooked) Design Elements By Bryan Eisenberg
Before you head back into the grind, you should definitely read the latest article from ClickZ's ROI Marketing section - Five Critical (And Overlooked) Design Elements by Bryan Eisenberg. Eisenberg, who I will Blog about in more depth shortly because... Read more
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May 28, 2005 8:23 AM
Search Engine Optimization Question
It is not so much a question as a challenge. As SEO (Search Engine Optimization) and SEM (Search Engine Marketing) firms jockey for position on your marketing budget I have come up with an interesting challenge/question: What keywords or keyphrases... Read more
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May 27, 2005 7:53 AM
IT Conversations Get Audible With Don Katz
So much to read, so little time. If you've been following my Blog you'll notice that I spend a lot of time in the pages of great minds - so much so that I even initiated the Montreal Business Book... Read more
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May 26, 200511:08 PM
Jack Welch Winning Book, Audio Book, Article And More
I was originally going to post about how much action the Blog world is getting now that Seth Godin's latest, All Marketers Are Liars, is now on bookshelves (more on that later). While I was musing on the content for... Read more
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May 25, 2005 6:22 AM
Twist Image Is Hiring
As Twist Image grows we are looking for three strategic hires. These people must be located in the Montreal area and be bilingual as well (that would be English and French). As we don't have titles at Twist Image and... Read more
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May 24, 2005 5:55 PM
By Design
I should clarify (thanks Tara) that in my last Blog posting, Brand And Design Makes You Money, that my true definition of design is way above and beyond pretty colors and images. Great design is about usability. I think twist-ties... Read more
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May 23, 2005 8:44 PM
Branding And Design Makes You Money
It's a fact. Industry was built on quality and price. It's now about design. I'm not stating this as any form of original comment. Others - much greater than I - have said the same thing and probably much more... Read more
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May 22, 200511:14 PM
Nick Usborne Of Excess Voice - Guide To Writing For The Web
Nick Usborne is one of leading brains behind understanding/explaining how copy and content works in the online environment. His book, Net Words, published in 2002 is still one of the leading tomes on the topic. Usborne has just completed a... Read more
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May 21, 2005 3:15 PM
Montreal Business Book Club - The Wisdom Of Crowds - This Wednesday
The Montreal Business Book Club meets this coming Wednesday to discuss The Wisdom Of Crowds by James Surowiecki. As usual, The Montreal Business Book Club will take place at Twist Image. The session will be held on Wednesday, May 25th... Read more
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May 20, 2005 9:52 PM
Tom Peters News Wire Service
Being a huge fan of Tom Peters' books then an even bigger fan of the Tom Peters Blog - which he migrated into a whole new way of looking at a website (his homepage is his Blog) I was pleasantly... Read more
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May 19, 2005 8:15 PM
eMarketer Releases The Business Of Blogging Report
I was fortunate to receive a full media (re: Blogger Media) copy from eMarketer entitled, The Business Of Blogging. This fifteen page report outlines the current Blog space in terms of business adoption and the possibilities for growth going forward.... Read more
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May 18, 2005 2:11 PM
Knock Knock - Seth Godin's Here Again
I don't check my RRS feeds for one day and Seth Godin jets out with a brand new eBook. Entitled, Knock Knock, Seth Godin's Incomplete Guide to Building a Web Site That Works, the cost is either $9 or free... Read more
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May 17, 2005 1:46 PM
iMedia Connection Features Gay Warren Gaddis of T3 - The Think Tank
I've had the pleasure of hearing Gay Warren Gaddis, President and CEO, of The Think Tank (T3) speak at IMC 2004 (Internet Marketing Conference). Gaddis is a strong proponent of any marketer understanding all of the marketing channels from branding... Read more
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May 16, 2005 3:11 PM
One Degree And The CMA 2005 National Convention And Trade Show
I just finished my session, Marketing For Entrepreneurs And Small Business, at the CMA 2005 National Convention And Trade Show. I covered online marketing as well as the art of networking and how to create an elevator pitch (also known... Read more
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May 15, 200510:55 PM
Gapingvoid Offers Killer Quote
While en route from Montreal to speak at the CMA (Canadian Marketing Association) 2005 National Convention And Trade Show in Toronto I took the one-hour flight to read through a bunch of articles I had been neglecting. This included a... Read more
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May 14, 2005 7:06 PM
Gapingvoid Because Seth Godin Says So... And It's Good For You
Sometimes there is so much great information in Blogs that it's hard to remember, organize and really spread long after it was published. No matter how genius it is. Once again, thanks to Seth Godin's recent Blog post, Almost A... Read more
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May 13, 2005 7:49 AM
B.L. Ochman's Blog - What's Next Blog - Looks At Successful Bloggers
I've been a big fan of B.L. Ochman's Blog, What's Next Blog, for quite some time (in fact, even prior to it becoming an official Blog). B.L. Ochman's personal take on public relations, press releases, Blogs and the Internet have... Read more
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May 12, 2005 3:28 PM
Better Life Media Makes Hotel Life A Better Life
I only wish I had found out about Better Life Media prior to my last night at the Intercontinental Hotel during my recent stay there for Search Engine Strategies Toronto. On the last night I figured I would catch a... Read more
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May 11, 2005 2:07 PM
CMA 2005 National Convention And Trade Show In Toronto Next Week
The CMA (Canadian Marketing Association) 2005 National Convention And Trade Show takes place in Toronto next week from May 16th - 18th at the Metro Toronto Convention Centre. I am arriving early Sunday afternoon to prepare for the three hour... Read more
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May 11, 2005 6:57 AM
Blue Ocean Strategy
A friend of mine (thanks Chris) pointed out a book called, Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim, Renée Mauborgne as being one of the best business books out there.... Read more
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May 10, 2005 7:02 AM
IAB Canada Quebec Division Holds Special Interactive Marketing Event
IAB Canada (Interactive Advertising Bureau) Quebec division is hosting, "Surf Qui Peut," which is taking place on May 31st in Montreal. The event will highlight the impact of interactive advertising and the landscape of this evolving medium in Quebec. Attendees... Read more
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May 9, 2005 5:49 PM
Seth Godin's All Marketers Are Liars
I just got a little gift in the mail from the people at BzzAgent. I signed up to sneeze about (and hopefully not all over) Seth Godin's latest book, All Marketers Are Liars. I guess this counts as my first... Read more
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May 8, 2005 7:21 PM
Technical Difficulty
Two massive pains have prevented me from Blogging. 1. I had one of my email accounts down for almost a week as I transferred all domains to point to my Blog. My bad. I've been completely out of the e-zine... Read more
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May 7, 200512:15 AM
Linking And The Marketing Conundrum
During Search Engine Strategies Toronto I listened intently to two very insightful speakers. One is linking genius Debra Mastaler of Alliance-Link.com and the man who is known as the "God of Linking" Eric Ward of EricWard.com (who was responsible for... Read more
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May 5, 200510:25 PM
Immediate Search Engine Strategies Toronto Overview
Special thanks to fellow Blogger, rustybrick, from Search Engine Roundtable for his post and overview of the panel I spoke on, Balancing Paid And Organic Listings. You can read the post here. I would also recommend that you grab the... Read more
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May 5, 200510:15 PM
Search Engine Strategies Toronto Success
I just got back from Search Engine Strategies Toronto. It's been a wild three days and there is a lot to report. There was some tremendous insight into organic results, paid results, shopping and news search, and I even picked... Read more
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May 3, 200511:27 PM
Like A Rolling Stone Cab
Sadly, I have not picked up an issue of Rolling Stone magazine in a very long time. It never spoke to me as a teen and it certainly does not speak to me now. In fact, my musical tastes have... Read more
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May 2, 2005 5:16 PM
Search Engines Strategies - On Wednesday In Toronto
Final call! If you're not booked, get booked for Search Engine Strategies taking place this coming Wednesday and Thursday in Toronto. I will be speaking on Wednesday's Balancing Paid And Organic Listings panel. It will be an impressive event. If... Read more
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