Blog Archives March 2005
March 30, 200510:42 PM

Gladwell Versus Surowiecki

I've Blogged countless times about The Tipping Point and Blink Author, Malcolm Gladwell. I also recently mentioned James Surowiecki who is also a New York-based Journalist and the author of The Wisdom Of Crowds. Today I was referred to this... Read more

By Mitch Joel

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March 29, 2005 9:00 AM

Come Hear Me Speak

Following is a list (it will be updated) of upcoming events that I will be speaking at: - TechMontreal - April 7, 2005 - Montreal, Quebec - IIMA - International Interactive Marketing Association - April 13, 2005 - Vancouver, British... Read more

By Mitch Joel

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March 28, 2005 7:03 AM

In The Spirit Of...

Seth Godin's post, Five Things To Do Today, I though I would add an additional five things you can do today: 1. Join me at Search Engine Strategies Toronto. It's not too technical, it's not over your head and you... Read more

By Mitch Joel

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March 26, 2005 9:58 PM

Join Me At Search Engine Strategies Toronto

I have just been confirmed to speak at Search Engines Strategies which is taking place May 4 - 5 in Toronto, Ontario. The conference, put on by Jupiter Media and hosted by SearchEngineWatch.com is considered the premiere Search Engine conference... Read more

By Mitch Joel

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March 25, 2005 9:43 PM

ClickZ Explains Why It's The Experience Not The Product

I just finished passing this article by ClickZ to many clients, co-workers, peers and even some of my competitors. I think ClickZ's Mark Kingdon really knocked it out of the park with his latest article, Sell Experience, Not Products, published... Read more

By Mitch Joel

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March 24, 200510:26 AM

Lea Longo Brings The Music To The People... In Their Home Or Office

If you think the music business is having a tough time, you're right. But if you've got the passion, desire and commitment you can make it work. I was blown away this morning when I got an email from singer/songwriter,... Read more

By Mitch Joel


March 22, 200511:18 PM

Website Usability And Profit Online

Another great quote: "Revenues on the Web are determined almost completely by usability." - Jakob Nielson, The Economist 04.28.01 In case you have never heard of Jakob Nielson he is a usability expert and offers true insight into what it... Read more

By Mitch Joel

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March 22, 200510:57 PM

Fast Company And Business 2.0 - Magazines To Read

You would think in this fast-paced world of free e-newsletters and today's newspapers becoming later that morning's fishwrap that the soulful art of magazine publishing would be going the way of Michael Jackson's marketability. Fact is if you're not reading... Read more

By Mitch Joel

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March 20, 200510:55 AM

In Vancouver? Come Meet Up

I used to hit Vancouver nearly twice a year. I love the city along with the Province of British Columbia (even more now that I have family out there). I was recently invited by the IIMA (International Internet Marketing Association)... Read more

By Mitch Joel

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March 20, 200510:38 AM

MS Lives Here

I just wanted to mention three unique individuals who received the MS Young Leadership 2005 Award this past Wednesday. As a member of the selection committee this year (and a winner of this prestigious award last year), I had the... Read more

By Mitch Joel

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March 19, 2005 7:59 AM

Montreal Gazette Discusses Montreal Blogs

It reads "Made-in-Montreal Blogs" and it's the title of the cover story on today's Weekend Life section of the Montreal Gazette. The article starts by saying, "In English, French and franglais, the city's cyber-chroniclers find ties that bind." It turns... Read more

By Mitch Joel


March 19, 2005 7:48 AM

Montreal Business Book Club Session This Week - Karaoke Capitalism

Just a quick reminder that the next session of the Montreal Business Book Club is taking place this Wednesday, March 23rd, 6:30 pm at Twist Image. We are discussing an amazing book called Karaoke Capitalism by Jonas Ridderstrale and Kjell... Read more

By Mitch Joel

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March 18, 2005 3:28 PM

Shhh... This Is How Google Thinks

I was in a meeting last week and someone mentioned this book, The Wisdom Of Crowds - Why The Many Are Smarter Than The Few And How Collective Wisdom Shapes Business, Economies, Societies And Nations, By James Surowiecki. The person... Read more

By Mitch Joel

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March 18, 200512:12 PM

Damn Good Quote

I was just perusing Tom Peters' Blog and there's always a different quote in the top-left corner. The one posted today is the same one I recently remembered and repeated to a friend of mine who is in start-up mode... Read more

By Mitch Joel

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March 17, 2005 4:49 PM

iPod Beyond Branding

My niece turns 11 years old today (Happy Birthday Lianna). I just got off the phone with her. I asked her what she wanted. She said "an iPod." I asked her why. She said, "so I can put all of... Read more

By Mitch Joel

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March 17, 2005 3:15 PM

Getting To Yes With RSS

I always get those "what is RSS?" questions. They are legitimate. Seth Godin breaks it out succinctly and perfectly, right here is his Blog posting, Again With RSS?, and in his follow up post, What Happens Next. Once I am... Read more

By Mitch Joel

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March 16, 200510:14 AM

Kevin Roberts Lovemarks And Remarks

As I explained in an earlier post, I stumbled my way through an introduction with Kevin Roberts (author of Lovemarks and CEO Worldwide of Saatchi + Saatchi) after his presentation. I figured I better try to make a better impression... Read more

By Mitch Joel

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March 15, 2005 5:04 PM

Ad Age Discusses New Agency Models

Ad Age recently published a great read and fascinating article, In Search Of A New Ad Agency Model, on March Th, 2005. Jonah Bloom reports on how certain smaller shops are gaining serious ground by understanding all of the new... Read more

By Mitch Joel

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March 14, 2005 7:36 PM

Twist Image Trend Watchers For Montreal Gazette Article This Weekend

I got a call from Susan Kelly who wrote a piece called, Crop Till You Drop, which was the cover story for the Weekend-Life Section of The Montreal Gazette this past Saturday. Kelly called on me as a Trend SME... Read more

By Mitch Joel

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March 14, 2005 6:38 PM

Kevin Roberts In Montreal

What an amazing presentation. Kevin Roberts, author of Lovemarks and the CEO Worldwide of Saatchi + Saatchi was in Montreal today talking to the Conseil Quebecois Du Commerce De Detail about what it takes to create an authentic and lasting... Read more

By Mitch Joel

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March 14, 2005 6:17 PM

Blah Blah Blah

I spent the weekend speaking at two super-interesting events. Saturday was YES Montreal (Youth Employment Services) 8th Annual Entrepreneurship Conference. I was honored to be the Co-Chairperson of the event as well as co-presenting with Robert Gervais of Pre2Post on... Read more

By Mitch Joel

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March 7, 200510:16 AM

Exclusive - 7 Habits Of Highly Effective People Montreal Business Book Club Event

As I said earlier in the year, I was going to put together some interesting events for the Montreal Business Book Club this year. The first one will be based around Stephen Covey's groundbreaking book, The 7 Habits Of Highly... Read more

By Mitch Joel

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March 6, 2005 8:53 PM

New Seth Godin Book Says I'm A Liar

Long before Seth Godin said it, former Black Flag/Spoken Word Master, Henry Rollins said it. Rollins' song, 'I'm A Liar', was a big hit. Something tells me that Seth Godin's new book (out in May), All Marketers Are Liars: The... Read more

By Mitch Joel

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March 5, 2005 9:52 AM

Canadian Marketing Association Meetings And Reasons

For some reason I always thought that joining an association that is in my field was... well, kind of pointless. Why would anybody want to be a part of an organization that is comprised of competitors or peers? It was... Read more

By Mitch Joel

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March 4, 2005 9:25 AM

Nike's Got Balls

Is it the independent test that says Nike's new black golf balls, One Black, have greater initial velocity and distance than any other PGA Tour-level ball tested, or is it simply marketing buzz, Nike's brand and a new color? One... Read more

By Mitch Joel

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March 2, 2005 9:50 PM

Yahoo! It's Over For Overture

Not that I was a huge fan of the GoTo.com brand but I certainly felt it was more powerful than Overture and, in all honesty, since the name change to Overture, I always felt a little colder to the company.... Read more

By Mitch Joel

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