Blog Archives November 2004
November 30, 200410:11 PM

iPerceptions' Perception On Montreal Web Design - Web Design Montreal

A couple of people have sent me comments and asked why I don't post them. After looking at the Blog space, I think that for community purposes posting comments is great for specific Blogs. I also like the school of... Read more

By Mitch Joel


November 29, 2004 4:54 PM

Montreal Web Design - Web Design Montreal

Here's the rant: Yes, Twist Image is based in Montreal. Yes, one of our core competencies is how Twist Image helps our clients to best use the Internet or technology to better market themselves. It's about much more than just... Read more

By Mitch Joel


November 27, 200412:14 PM

Business 2.0 Magazine Gets In On Naming Your Company And Nomenclature

I've Blogged about something I call "voice branding," Calling All Stations - The Power Of Voice Branding, and posted a nomenclature article on the Twist Image website, The Name Game, which discusses the power of naming your company, products and... Read more

By Mitch Joel


November 26, 2004 9:03 AM

Seth Godin Blames Canada... Err Air Canada

In Seth Godin's latest Blog entry, Should The IT Guys Run Your Website?, the marketing master discovers a minor glitch on the Air Canada website during his transaction that is the single thread that unravels the whole ball of yarn.... Read more

By Mitch Joel


November 25, 2004 2:42 PM

Info Presse Boomerang Awards Just Around The Corner In Montreal

...And if you're in this corner of the world, you should know that Info Presse is pretty much the authority magazine/organization for marketing and communications in Quebec. Their annual Boomerang Awards is aimed at the interactive, online and digital space.... Read more

By Mitch Joel


November 24, 200410:25 PM

IT Conversations Website Makes Up In Content What It Lacks In Design

I'm not going to rant and rave about what missing from IT Conversations website in terms of design and sizzle because it's got plenty of steak. Billed as "New Ideas Through Your Headphones," IT Conversations' website is packed with audio... Read more

By Mitch Joel


November 23, 200412:24 PM

Tom Peters and Kevin Roberts Free Webinar - Not To Be Missed

I just signed up for Lovemarks By Design which is a webinar (online web seminar) that is free if you register here. It takes place on December 14th at 12:00 pm (Eastern Time). My passion for Tom Peters' work is... Read more

By Mitch Joel


November 21, 2004 2:07 PM

Marketing, Communications And Technology - You Can Have It All

Here's the rant: More often than not I run into two types of clients: the ones who think if you can do the tech than you can't do the marketing, and the ones who think that if you can do... Read more

By Mitch Joel


November 20, 2004 5:54 PM

Tom Peters' New Book, Blogs and Viral Marketing

Leave it to the man who wrote the book called Re-Imagine! - Business Excellence In A Disruptive Age to launch his latest by combining a bunch of modern technologies to get the word out, create the buzz and getting the... Read more

By Mitch Joel


November 19, 2004 1:30 PM

YES Montreal Launches Book, Business Skills For Creative Souls - The Montreal Artist's Handbook

Last night at the Avmor Museum in beautiful Old Montreal, Youth Employment Services (YES Montreal) held their book launch for Business Skills For Creative Souls - The Montreal Artist's Handbook. A while back the organization (where I sit on the... Read more

By Mitch Joel


November 18, 2004 9:53 AM

Domain Registry Of Canada Scam With Direct Mail And Online

People who prey on the uncertainty of others make me sick. This is the reason direct mail and email marketing efforts are dying in vein. It is because of places like the Domain Registry of Canada scam. The Domain Registry... Read more

By Mitch Joel


November 17, 200412:34 PM

Viral Marketing... And Making It Count

When Seth Godin runs a viral marketing campaign, typically he's giving away value to build trust in hopes that it leads to some kind of sale (maybe you'll buy his books and tell everyone you know how big of a... Read more

By Mitch Joel


November 16, 200411:02 PM

Gotta Love Seth Godin And His Giveaways

Just posted on Seth Godin's Blog is a link to a better-formatted and limited edition of his book (now e-book), The Bootstrapper's Bible. The e-book, which used to come for free if you purchased Purple Cow can now be downloaded,... Read more

By Mitch Joel


November 16, 2004 1:29 PM

The Canadian Marketing Association Brings "Website Usability - Tiny Changes Big Rewards" Seminar To Montreal Next Thursday

I've had the pleasure of becoming friends with Tara O'Doherty the National Director, Usability Group for Fjord Interactive Marketing + Technology (A member of the Cossette Communications Group). Over the years we've both presented at the Internet Marketing Conference here... Read more

By Mitch Joel


November 15, 2004 9:57 AM

Gerry McGovern Is King - Just Like Content

I've already explained that I subscribe to several hundred e-zines and RSS feeds. There are truly only a handful that I look forward to. Gerry McGovern's New Thinking is in the top three. He breaks down the concept of content,... Read more

By Mitch Joel


November 14, 200411:31 AM

Gregory Charles Brings Black And White Show To New York... And Makes It There

I also Blogged about some promotional writing I had done for the Gillett Entertainment Group and a local Montreal superstar-in-waiting, Gregory Charles. This was Gregory's big weekend in New York City. He brought his jaw-dropping Black & White show to... Read more

By Mitch Joel


November 14, 200411:01 AM

More About Lea Longo

I posted a little personal story about singer/songwriter Lea Longo here a while back. It was a pleasant surprise to see the article, Has Great Songwriting Fallen Into Decline? - The importance of image and the technological sorcery that's commonplace... Read more

By Mitch Joel


November 14, 200410:06 AM

Testing The New Microsoft Search Engine... And Discovering My Roots

I was just perusing Tom Peters' Blog and saw his post about Microsoft's new Search Engine (still in Beta) and their head-to-head attack for Google's space. My first instinct was to pull an ego-surf (you know type in my name... Read more

By Mitch Joel


November 13, 200410:02 PM

Web Analytics And A Deeper Understanding

"Success on the Web requires getting people to do what you want them to when they visit your site." Seems simple enough. Why do most people not do this? Once again, I think iMedia Connection hit a homerun with their... Read more

By Mitch Joel


November 12, 200410:01 PM

Great Service From Two Major Corporations In One Night

Videotron promised to come by tonight between 5 - 8 pm to install two more cable lines and my new ultimate speed internet connection. At 5:15 two cable guys showed up and did the job in 15 minutes flat. They... Read more

By Mitch Joel


November 11, 2004 4:07 PM

Must See Marketing TV

As of tomorrow, you can stream it online, or if you're in my 'hood you can view it on PBS this coming Saturday, November 13th at 11:00 pm. It's a Frontline piece called The Persuaders. The PBS website bills it... Read more

By Mitch Joel


November 11, 200410:15 AM

Montreal Business Book Club Follow-Up And Next Session

Last night we had a hotly debated session over Harry Beckwith's What Clients Love. It was a strong discussion only made more intense by the fact that half of the group had not read the book (nothing wrong with that!).... Read more

By Mitch Joel


November 10, 2004 5:43 PM

Great Article and Add-On To SMS Entry

Just came across this very good primer on what's happening in the mobile marketing marketplace. iMedia Connection's Rebecca Weeks (Content Director, iMedia Summits) published the article, Wireless Wonders and Woes - Marketing, Education and Profit Sharing Have Yet To Be... Read more

By Mitch Joel


November 10, 2004 4:18 PM

Marketing To Mobile Phones With SMS

I spent the better part of the morning hearing two great speakers present the case for the power of SMS mobile marketing. For those not in the know, SMS stands for "Short Message Service" and is typically the way to... Read more

By Mitch Joel


November 9, 2004 1:38 PM

Can An Online Discussion Predict Future Product Trends?

When I spoke at the Canadian Marketing Association's 2004 Digital Marketing Conference in late October, I was on a panel with the National Leader, Brand Experience Practice in the e-Business Innovations Center from IBM Canada (now THAT's a Title!). His... Read more

By Mitch Joel


November 8, 200412:50 PM

More On Word Of Mouth Marketing

For quite a while I have been a member of an online Word Of Mouth marketing company called BzzAgent. At first I joined, got a free book, enjoyed the book, told people about the book but never reported this back... Read more

By Mitch Joel


November 7, 200410:28 AM

The Art Of Networking

Just a little head's up that tomorrow night Robert Gervais, President of Pre2Post Technologies, and I will be giving a one-hour-plus presentation entitled, The Art Of Networking. The event is taking place at YES Montreal (Youth Employment Services) on Monday,... Read more

By Mitch Joel


November 5, 2004 5:11 PM

The Power Within Coming To Montreal

Several months back I jetted down to Toronto for The Power Within full day conference on Sales Mastery. It was one of the best days of learning I've had in a long time. I finally got a chance to see... Read more

By Mitch Joel


November 4, 200412:05 PM

More To The Max

Why do you always remember the best stuff when you're in the shower? Well, that's what happened this morning, so here goes: during Brent Lowe-Bernie's presentation that I helped out on, it started with two key points about online marketing... Read more

By Mitch Joel


November 3, 200411:44 PM

Maxed Out At IAB To The Max - Part 2/2

The panel discussion also shed light into how the French-speaking marketers are dealing with a more unique (distinct?) Quebeccrowd. More events like this are needed. More traditional agencies need to see and hear what IAB Canada has to say. More... Read more

By Mitch Joel


November 3, 200411:35 PM

Maxed Out At IAB To The Max - Part 1/1

It was a jaw-dropper. An impressive crowd of nearly 300-plus marketing specialists from Montreal, Quebec bared witness to many great presentations that ended with a heated panel discussion on interactive marketing in the French-Canadian marketplace. Welcome to Marketing Magazine in... Read more

By Mitch Joel


November 2, 200411:13 AM

Calling All Stations - The Power Of Voice Branding

When our (sometimes) beloved Montreal Expos left our fair city. When the hockey lockout shut-out our city from a forthcoming winter of warm sporting memories. It got me thinking. Firstly, I'm not a sports guys, so it doesn't really effect... Read more

By Mitch Joel


November 1, 2004 8:40 AM

Market Thyself

A new initiative out of Concordia... Or in conjunction with Concordia is something called eConcordia. Many universities - mostly to keep up with the Jones' - are looking at online learning (aka e-learning, aka studying in your boxer briefs) as... Read more

By Mitch Joel