Six Pixels of Separation - The Blog
April 18, 2015 8:06 AM

Six Links Worthy Of Your Attention #252

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".

Check out these six links that we're recommending to one another:

  • Choose Boring Technology - Dan McKinley. "A great manifesto on why we don't want to be surprised by the tech we rely on." (Alistair for Hugh).
  • In the Age of Information, Specializing to Survive - The New York Times. "We've always had too much information, apparently. And we're getting smarter. But where, asks this post, are the Edisons and Michaelangelos, the geniuses who synthesize across domains? One answer may be that we simply cope with information by specializing. Historian and physicist Stanley Goldberg said of Einstein, ' t was almost as if he were wearing special glasses to make all that was irrelevant invisible.' I want my glasses!" (Alistair for Mitch).
  • Generation X Is Sick of Your Bullshit - Gizmodo. "The best part of this Mat Honan article is the comments ... wherein a series of earnest Gen Y'ers explain why Mat Honan is wrong (and why Gen X sucks). And Gen X just leans back on its sofa, with a sigh, nods, says, ' ou're probably right,' closes its eyes and tries to think of that scene from Heathers instead of listening to whatever it was that Gen Y is going on about." (Hugh for Alistair).
  • Cell Phones in Africa: Communication Lifeline - Pew Research Center. "Data about cell phones in Africa are always amazing to me. In Nigeria, 89% of people have cell phones, and 27% have smartphones. Meanwhile, landline penetration is near zero." (Hugh for Mitch).  
  • Inside Moleskine's Plan To Sell You More Than Just Notebooks - Fast Company. "Moleskine is a company that I love. I also love Field Notes. I keep notebooks stashed everywhere. I don't fill them up and move on to the next one. I use all different kinds for a myriad of reasons. I have a Moleskine collection. Not by decision, but, I just can't stop... and I don't know why. That's a half-lie. These books scream to me: 'put some words in here!' My MacBook Air can give me a similar vibe, but nothing like a good Moleskine. In an Evernote world (and yes, I know they have done some work together), I wonder if there's a huge future in notebooks. If there is, my bet is on Moleskine." (Mitch for Alistair).
  • 11 Books By CEOs That Will Teach You How To Run The World - Business Insider. "I was really surprised by this list (and not in the good way). I spend a ton of my time slogging through business books (it's my genre of choice). I haven't tackled all of these, but I have read a lot of them. Are they the best of the best? I guess that's subjective, but for my dollar, I'd have chosen some work from people like Tom Peters and Douglas Rushkoff (to name a few) that go a whole lot deeper and wider. What would be on your list?" (Mitch for Hugh).

Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play.

By Mitch Joel

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April 13, 2015 8:55 AM

LinkedIn Is Still Underrated

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud, if you're interested in hearing more of me blathering away. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry and Heather B. morning show. The segment is called, CTRL ALT Delete with Mitch Joel.

This week we discussed:

  • Advertising online continues to get creepier and creepier. We've talked about brands and online retailers stalking consumers for months across multiple websites with behavioral targeting. Well, here in Canada, it looks like Bell Canada is going to get their consumers' opt-in consent to do this. Will this put Bell at a disadvantage, or is this just the beginning for consumers to regain some semblance of power over their online usage?
  • LinkedIn made a major acquisition in Lynda.com. It cost them close to $1.5 billion to buy one of the Internet's most respected online education platforms. Many people wrongly think that LinkedIn is a one-trick pony. It's not. It has quietly been making acquisitions over the years that include Pulse (which is a major part of how they now deliver some of the best business content out there) and SlideShare, which is a runaway success as a social network for sharing presentations. Still, acquiring Lynda for $1.5 is a jaw-dropper. 
  • App of the week: Product Hunt (you have to be careful how you pronounce this one on the radio).

Listen here...

By Mitch Joel

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April 12, 2015 9:20 AM

Marketers And Millennials

Episode #457 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to.

Joseph Jaffe  Joseph Jaffe is widely regarded as one of the top marketing bloggers (Jaffe Juice) and podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of four excellent books (Life After The 30-Second Spot, Join The Conversation, Flip The Funnel and Z.E.R.O.) and his latest business venture is, Evol8tion. A long-time friend (and one of the main inspirations behind the Six Pixels of Separation blog and podcast), we've decided to hold semi-regular conversations, debates and back-and-forths that will dive a little deeper into the digital marketing and advertising landscape. This is our 31st conversation (or, as I like to affectionately call it, Across The Sound 31.20). Enjoy the conversation...

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Mirum Podcast #457.

By Mitch Joel

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April 11, 2015 9:45 AM

Six Links Worthy Of Your Attention #251

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".

Check out these six links that we're recommending to one another:

Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play.

By Mitch Joel

Utilities:


April 10, 201511:06 PM

Find Your Bravery

Who we are is not the same as what we post.

This is the primary lesson that social media mirrors back to the world. When people ask me to explain the popularity of Facebook, I often shoot back that Facebook feeds the highest level of our most basic human need: self-actualization. It allow us to present ourselves in the way in which we would like others to see us. We're all so deeply engaged in that activity. With that, we also know that by trying to please others/everyone we wind up pleasing no one. Especially ourselves. What makes this even more strange, is that the people that we all admire and respect are the ones that made their own way. They didn't focus too much on what others might think, or they have the courage and bravery to put something out into the world that demonstrated who they really were and what they were really thinking. We see this in music and poetry. We see this in a brilliant ad or a disruptive startup.

How can you gear up to be your best?

Most people think of Brene Brown as the amazingly popular TED speaker. She's an author (if you have not read Daring Greatly, you really should). This past week, Brene announced the her newest book, Rising Strong (which will be out in late August). Reading about the book (and getting excited about its publication date), I was reminded of this stunning presentation she gave to the creative industry at Scott Belsky's 99U event from last year. It's called, Why Your Critics Aren't The Ones Who Count, and it's a 22 minute presentation that we all should schedule ourselves to watch every couple of months. It's a strong reminder to show up, do the work... and know why you're doing it.

Watch this...

By Mitch Joel

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April 9, 201511:51 PM

Is The Publish Button Evil?

The ability to publish content was once one of the most valuable forces in the world. "The pen is mightier than the sword." There is no doubt that you are familiar with this quote. Do you believe it? Facebook is an... Read more

By Mitch Joel

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April 7, 201511:46 PM

Your Content Is Kidding No One

How is your content marketing strategy coming along? There's a thorn in my side. It's a content thorn. It's ruining everything. It's not that there's too much content. It's not that there's so much content in need of advertising, that... Read more

By Mitch Joel

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April 5, 2015 9:36 AM

Digital Darwinism

Episode #456 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Brands are in a very difficult predicament. It's not something that is easy to write, but it's true. Competition... Read more

By Mitch Joel

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April 4, 2015 7:12 AM

Six Links Worthy Of Your Attention #250

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete... Read more

By Mitch Joel

Utilities:


March 30, 2015 8:17 AM

Periscope Up

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more

By Mitch Joel

Utilities: