Six Pixels of Separation - The Blog
December 15, 201410:43 AM

Why Buy A Car, When You Can Have A BMW On-Demand?

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud, if you're interested in hearing more of me blathering away. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry and Heather B. morning show. The segment is called, CTRL ALT Delete with Mitch Joel.

This week we discussed:

Listen here...

By Mitch Joel

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December 14, 2014 9:53 AM

Win More Pitches

Episode #440 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to.

If you're in the agency business, you know the new business development and pitching grind like no other. As we all know, pitching for new business is the lifeblood of any marketing agency. Winning the pitches... no matter how great of a closing record you may have, is such a strange thing. There is no real science as to why one great agency wins over another one, and it's not hard to find a litany of articles about how badly damaged the process is... and can be. From closed envelope pricing submissions to strange efforts by procurement to purchase agency services much in the same way that the company buys rubber bands. Still, the process must be understood, executed upon and mastered. Peter Levitan thinks he knows how to make it happen. After reading his book, The Levitan Pitch - Buy This Book. Win More Pitches, I believe him. He's an industry veteran who has pitched and won all kinds of major accounts for major agencies, and he's currently writing and training the next generation of agencies. If you're trying to figure out how to win more business (and who isn't?), this show is just for you. Enjoy the conversation...

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Twist Image Podcast #440.

By Mitch Joel

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December 13, 201410:10 AM

Six Links Worthy Of Your Attention #234

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".

Check out these six links that we're recommending to one another:

Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play.

By Mitch Joel

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December 12, 201411:47 PM

How To Generate A Lot Of Creative Ideas Quickly.

How often do you watch something twice that you have seen online?

It doesn't happen often for me. In fact, I often have a hard time finishing a video on YouTube that I'm interested in, because there's something on the right-hand side - in the recommended viewing column - that grabs my attention like some kind of shiny, bright object (and yes, on YouTube, I can be quite the squirrel). Someone on Facebook posted a link to this little piece of glory just today. The online learning platform, Lynda, has issued a design challenge. They're asking a bunch of designers to take on a logo design challenge. Aaron Draplin from Draplin Design Co. (and the guy behind Field Notes - which I love) took a stab at it. In this video, he walks us through his blue-collar creative process, and it is a sight to behold. It doesn't look like Draplin ever gets blocked, and you will see - from this video - how he creates a myriad of directions from simply pushing ideas out on paper in a fast and driven way (before heading to the computer).

This is a true sight to behold...

By Mitch Joel

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December 11, 201411:49 PM

The Way Television Should Be

What if television looked and acted like Netflix?

Many years back, I was blogging about the future of education. If I could find the specific link to the post, I would have dropped it in here. The dream - as I was dreaming it - would be that one day, students could pick and choose courses to attend like iTunes (remember, Netflix didn't exist back then). Their attendance could be physical and/or virtual. It seems to make sense, doesn't it? You get accepted to a college. That's the one that you physically attend, but you can take an economics course at Harvard or a design thinking course at Stanford... you get the drill. As consumers become much better at moving from a fixed or weekly-based schedule, to on-demand, it felt (back then) like common sense... but something that was still out-of-reach and - perhaps - out of context for the mass audience.

Times they change.

We're seeing dramatic changes in how we connect to one another. In both of my business books (Six Pixels of Separation and CTRL ALT Delete, I referred to this moment as "The Great Untethering." We are (nearly) there. One of my favorite new data points is this one: 40% of homes in the U.S. are now without a landline. We quickly adapt to new technology. This is not the same length of adoption that we had with the initial Internet - when companies sat on the side-lines before adopting basic digital assets like a website and some form of search engine optimization. Today, brands struggle to keep pace with consumers, who seem to be grasping technology with no need for extensive education, beyond the now-standard touch and go. In my public presentations, I often refer to our current state, as a major inflection point in society when: technology has removed technology from technology.

So, what's happening with television?

I read with interest the MediaPost article published today, Cord Cutting Rises, Consumers Prefer A La Carte TV Model. Television a la carte. Imagine that? Just two choices: live events (think sporting, cultural, etc...) and everything else is a la carte. Yes, newer episodes of your favorite shows may be marketed as a "moment in time," but the water cooler discourse dissolves into something else, because we're all consuming television on our own schedules (like binge viewing an entire season over a weekend)... And not the desired timetables of the television broadcasters and their executives.

A la carte today. A la carte tomorrow.

For now, the MediaPost article (and the research behind it) suggests a higher level of sophistication and willingness of consumers to pay for specific channels. This could be cable or specialty channels. So,they're no longer interested in, let's say, a sports bundle, but rather specific channels. These could be related to teams, sports, whatever. It's easy to assume where this natural selection of today will lead to tomorrow. We're racing ever-closer to consumers wanting specific programs, and not the entire channel. This is also a topic that I have been discussing and refining in my newer presentations. We live in the "age of brand efficiency," and consumers don't have time to waste (and they don't want any more waste in their lives). Why waste buying an entire bundle - or even a la carte channel - when there's really only two specific shows that they would like to watch and pay for? Consumers don't want to pay for things that they're not going to use. This is why, those who love television, are enjoying the self-selection and usability of services like Netflix.

It may not be Netflix.

Who knows if everything will look, feel and act like Netflix? The point is that consumers are now being given a depth of choice - at their command - and this familiarity with it, will lead them to want the same kind of functionality from their other video-based forms of content. TV will, naturally, adapt to this. And, if you think about how television makes it money (advertising), this opens up an entirely new conversation that is going to have to take place sooner rather than later. My guess is that it's going to be a very uncomfortable conversation.

What's your take on the evolution of television?

By Mitch Joel

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December 10, 201411:22 PM

The Instagram That You Hardly Know

There are a lot of people sharing pictures on Instagram. It's a trap to think that Instagram is an amazing marketing channel, simply because there are a lot of people on it taking photos and sharing photos. There are many... Read more

By Mitch Joel

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December 9, 201411:08 PM

What's Next For Marketing?

Who isn't fascinated with where the world is going? In this day and age, the most paranoid amongst us (yes, I'm talking to you!) have to watch both our backs... and our fronts. The competition is everywhere... and the competition... Read more

By Mitch Joel

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December 8, 2014 8:46 AM

Are We Ready For The Uber-ization Of Everything?

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more

By Mitch Joel

Utilities:


December 7, 2014 8:29 AM

Seth Godin Doesn't Want You To Be Missed When You're Gone

Episode #439 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. How do you make change? How do you take the time to think about what's next? What you're... Read more

By Mitch Joel

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December 6, 2014 8:12 AM

Six Links Worthy Of Your Attention #233

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete... Read more

By Mitch Joel

Utilities: