Six Pixels of Separation - The Blog
July 24, 2016 7:51 AM

The Digital Transformation Playbook With David Rogers - This Week's Six Pixels Podcast

Episode #524 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to.

These days, you can't throw a business professional down a flight of stairs without the words "digital transformation" tumbling out of their mouths. Every business, in every space (small, medium and large) is faced with how digital is transforming the very landscape of business today. When I think of digital transformation and what it takes, I think about David Rogers. Recently, David published his latest book, The Digital Transformation Playbook. David is a Columbia Business School professor, brand strategist, and the founder of the Center on Global Brand Leadership's acclaimed BRITE conference on brands, innovation, and technology. Famed ad critic, Bob Garfield, said this about the book: "Seldom have the effects of digital media on legacy industries and innovators alike been so succinctly and scholarly-ly explained. I won't much detail the Playbook, except to say it breaks down the five main areas of business turned upside down by digital revolution: customers, competition, data, innovation and value. Not to put too fine a point on it, everything we learned about these fundamentals since the Industrial Revolution has ceased to be true. To be even blunter, take Jack Welch's triumphalist bestseller from the old analog days and set it on fire; it is worthless. Rogers uses case histories to illustrate how and why the times they are a changing'. And more importantly, exactly how to adapt." David is also the author of The Network Is Your Customer, The Handbook On Brand And Experience Management, There's No Business That's Not Show Business, and many other pieces of research. Have you been struggling with digital transformation? Enjoy the conversation... 

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Mirum Podcast #524.

By Mitch Joel

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July 23, 2016 6:36 AM

Six Links Worthy Of Your Attention #318

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".

Check out these six links that we're recommending to one another: 

Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play.

By Mitch Joel

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July 22, 2016 8:13 AM

Sophisticated Marketer's Podcast - Pokemon Go, Personal Branding And The Power Of Great Writing In A Video-Rich World

Jason Miller is a rocking tour du force of business, marketing and conversation.

Jason is a rock photographer and loves all music that is hard and heavy almost as much as I do. He has a history in the music business (as I do) and, after connecting, it felt like we truly were "brothers from another mother." Professionally, Jason is also living the dream. Currently, he is the Global Content and Social Media Marketing Lead for LinkedIn (now, based in London), he has his own professional rock n' roll photography business called, Rock n' Roll Cocktail (can't wait to see his photo book and buy some prints from him), and he also hosts a fantastic podcast for LinkedIn titled, The Sophisticated Marketer's Podcast (which has a slant towards the B2B side of business). I was excited to be a guest on his first episode that was recorded out of his UK studio.

Here's how he describes our show together...

"What's the real marketing opportunity on Pokemon Go? Why are brands still struggling to demonstrate ROI for social media? Is it worth advertising to ad blockers? And perhaps most importantly, how do you top interviewing Tommy Lee of Motley Crue as your first gig as a journalist? There are few marketers out there whom I'd rather pitch these questions at than Mitch Joel, President of the digital marketing agency Mirum and a man described by Marketing Magazine as a 'Rock Star of Digital.' Mitch is a true original thinker: challenging, iconoclastic and incisive - so when I had the chance to spend an hour with him for the latest Sophisticated Marketer's Podcast, I wasn't going to turn down the opportunity. It helps that he's probably the only other marketer I know who's equally passionate about Canadian prog-rockers The Tea Party. Our Podcast interview was brilliantly timed, with Pokemon Go apparently creating a new type of media platform overnight and marketers rushing to make sense of it all. But of course, Pokemon Go wasn't the only issue on the agenda. Mitch has strong views about why brands still struggle to make sense of ROI on social platforms - and strong views too about how they should be facing up to the ad blocking surge. They are well worth listening to... Mitch and I share a real passion for writing - and for me, one of the most interesting parts of our conversation involved the role of writing in a digital world that's increasingly dominated by video (not to mention Augmented Reality avatars). If you're a marketer wondering how to make your mark, build your personal brand, and put your views out there, then Mitch's wisdom is a great place to start. He's had a hugely varied and interesting life and career (I'm particularly jealous of his first gig interviewing Motley Crue's Tommy Lee) - and he's a firm believer in the value of wholly committing yourself to the industry you're in and the work that you do."

We had a great time on the Podcast - I hope you have a great time listening in. It's all right here: The Sophisticated Marketer's Podcast - Hosted by: Jason Miller - Featured Guest: Mitch Joel.

By Mitch Joel

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July 21, 201611:53 PM

The Next Economy Company

There have been so many changes in business because of technology. We're just getting started.

There is no doubt that we have seen massive shifts in how consumers buy, connect and share in the past decade. It's hard to imagine a world where connectivity, mobile devices and more are not ubiquitous, affordable and available to all. The connection points for that to happen are unfolding before our very eyes. Last week, I wrote about how thinkers like Tim O'Reilly are thinking about the present, to better lay the groundwork for our future (read it over here: Two Critical Points About The Future). Tim is the CEO of O'Reilly Media, coined the phrase Web 2.0, is helping to push the maker movement, and has spent decades being at the bleeding edge of technology by being an investor, thinker, author and spokesperson for the technology industry. Last month, Wired founder, author and futurist, Kevin Kelly (please read his incredible new book, The Inevitable - Understanding the 12 technological forces that will shape our future), published a fascinating read on LinkedIn titled, The internet is still at the beginning of its beginning, that states:

"In terms of the internet, nothing has happened yet! The internet is still at the beginning of its beginning. It is only becoming. If we could climb into a time machine, journey 30 years into the future, and from that vantage look back to today, we'd realize that most of the greatest products running the lives of citizens in 2050 were not invented until after 2016. People in the future will look at their holodecks and wearable virtual reality contact lenses and downloadable avatars and AI interfaces and say, 'Oh, you didn't really have the internet'--or whatever they'll call it-- 'back then.' And they'd be right. Because from our perspective now, the greatest online things of the first half of this century are all before us. All these miraculous inventions are waiting for that crazy, no one-told‑me‑it‑was-impossible visionary to start grabbing the low-hanging fruit--the equivalent of the dot-com names of 1984."

It's still the future that we are going to create together.

It will still require companies, work (of people - not just robots), jobs and, most importantly, imagination, inspiration, innovation, education, networking and execution. The smartest people all agree. Another place to better understand this pending corporate revolution is a new publication by John Battelle (founder of Wired, The Industry Standard, Federated Media and author of The Search), called, NewCo (which is described as, "covering the biggest shift in business and society since the Industrial Revolution."). Within this new publishing platform, Battelle sat down with Tim O'Reilly to discuss this next economy, the deficit of idealism and what we need to build a healthy and robust economy moving forward...

Watch it here: NewCo Shift - A Deficit of Idealism: Tim O'Reilly on the Next Economy

By Mitch Joel

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July 20, 201611:47 PM

Never Has LinkedIn Been More Powerful Than Today

LinkedIn is the most powerful weapon you have in building your reputation. 

I believe this. Wholeheartedly. The problem, of course, is that we live in this strange new on-demand world. What do you want? What do you need? We can access almost anything with our smartphones and the flick of our thumb. A car. A place to stay. Someone to mate with. You name it. It's all right there. Instantly. It's not a smartphone. It's a remote control for your life (as my buddy, Andy Nulman, called it more than fifteen years ago). With that, our expectations to "get stuff done" has become somewhat slanted. We expect now, in real-time. Why doesn't everything work this fast?

Does LinkedIn work for finding work?

This was the question that a friend (who also happens to be a HR professional) asked on Facebook (not LinkedIn?) the other day. I jumped in and stated that - for my time and attention - there is nothing more important to an individual's professional development than a robust LinkedIn profile coupled with an effort to build genuine connections. Now, Microsoft has gone and acquired LinkedIn for $26+ billion. Imagine everything from their Office tools to their CRM being plugged into this online social network for professionals. If done well, the potential is boundless. We shall see. But, I digress. Someone else hopped on to this Facebook post and wrote the following...

"Linked in is completely useless for someone actually looking for work. I even joined the 'premium' thing for a month. Useless. All it is are 'thought leaders' quoting bs articles at each other and marketing people doing marketing things with each other. For anyone looking for a real job in the real world - waste of time."

Are you looking for work?

There are a few things to know about LinkedIn:

  1. Your LinkedIn experience is not my LinkedIn experience. All feeds and updates that any individual sees are predicated on the people that they are following. I see information based on the people that I am connected to. You will have a completely different experience, based on who you are following. Don't like the information that you're seeing? Unfollow those people. Your mileage may vary (as Seth Godin likes to say). Saying that LinkedIn is useless implies that you're not digging deep to make the valuable connections, or following the people that are sharing interesting perspectives. They are there. Look for them.
  2. Your profile must be complete. LinkedIn is a two-way street. It's not just who you follow - and how often you message people. You don't know what you don't know. It's hard to (really) know who is checking out your profile (the more advanced users now how to adjust their settings, so that you can't tell when they've seen your profile), and the LinkedIn search engine is fairly robust. Without a complete and up-to-date profile, you will never be able to truly experience the power of LinkedIn's serendipity. That's when someone was doing a specific search for a skill set, and your name shows up in the search. Every few weeks, you should hop on to LinkedIn, review your profile and add to it. The more complete, the more opportunities may float your way.
  3. LinkedIn is not there to find you work. LinkedIn is there for you to make connections. Making connections with the sole desire of finding a job is going to be thankless experience. Making connections with the sole desire of trying to extend your network and help others, is going to create a powerful future for yourself. My LinkedIn strategy? Every Monday morning I do a search for either "VP Marketing" or "Chief Marketing Officer" (these are the types of professionals that I am most interested in meeting). From there, I look to see which are two or more nodes out of reach (and who has an interesting profile). I shoot them a quick and personal note (not a form email!) letting them know that while we've never connected before, I am interested in what they do, the brand they work with, that I would love to connect. If there is reciprocity, I don't just take the connection and move on, I truly connect (ask to meet for coffee, whatever). My intent is sincere: How can I help them? What questions might I ask them? I have about an 75% success rate with this, and it has parlayed into lifetime friendships, a slew of new connections and an ability for me to continuously help others. On top of that, I'm doing my best to reach almost 20 new people every month. That has a compounding effect over time.
  4. LinkedIn is most powerful if you don't play the numbers game. Most people are looking at how many connections they have, or how many resumes they have blasted off. This is spam. Like great content, it's not about how many people, but who they are. Things don't happen overnight. They take time. Lots of time. Build your network slowly, with precision and respect the circle of trust that you are building.

If all you are doing is looking for a job, LinkedIn will be a tough environment. If all you are doing is trying to build a valuable and powerful professional network, LinkedIn will be your paradise.

By Mitch Joel

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July 18, 2016 8:43 AM

Is Paid Dating The Uber Of Dating?

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more

By Mitch Joel

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July 17, 2016 8:21 AM

Maria Konnikova On The Confidence Game - This Week's Six Pixels Podcast

Episode #523 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. One of the most fascinating writers on the scene these days is Maria Konnikova. She's a regular columnist at... Read more

By Mitch Joel

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July 16, 2016 6:12 AM

Six Links Worthy Of Your Attention #317

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete... Read more

By Mitch Joel

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July 15, 2016 3:15 PM

Two Critical Points About The Future

Recently I heard two quote about the future that really put things into perspective. This week, Startup Festival was taking place in Montreal. I had the pleasure of interviewing Tobi Lutke (Founder and CEO of the $3+ billion company, Shopify),... Read more

By Mitch Joel

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July 14, 2016 8:05 AM

The Current State Of Advertising's Business

Where is the world of advertising at today? It's easy to say that advertising is dead (it's not). Here is something that most people (even the smart business folks that you know) don't realize: advertising spend (paid media) will climb... Read more

By Mitch Joel

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