Six Pixels of Separation - The Blog
February 14, 2016 7:45 AM

Love Your Marketing

Episode #501 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to.

It's Valentine's Day. Let's show some love. This guy... this Scott Monty guy. Long before he was Global Digital and Multimedia Communications Manager at Ford, he was a buddy. We spent countless years together - in our own corners - trying to figure out just how disruptive technology was going to be for marketing and communications professions. Prior to publishing the 500th episode of Six Pixels of Separation - The Mirum Podcast (last week), I asked on Facebook who might make a great guest, and Scott's name came up a few times. At first, I laughed because Scott and I have been friends for so long that I (wrongly) assumed he had been on the show (multiple times), but I soon realized that he had never been a guest. That's when I got embarrassed. Simply not acceptable. So, we're fixing it. And, we're showing Scott Monty the love, he rightfully deserves. Scott is a senior executive steeped in digital. He was ranked by The Economist as number one atop the list 25 Social Business Leaders and by Forbes as one of the top 10 influencers in social media, Alan Mulally, the CEO of Ford Motor Company, called him "a visionary." Scott has been featured in hundreds of news and business publications in print and on the web, in dozens of books, and on a variety of mainstream media. If you're not signed up for his weekly newsletter, The Full Monty, you don't know what you're missing. In this episode, we look at the state of marketing and communications, and where it's all going. Enjoy the conversation...

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Mirum Podcast #501.

By Mitch Joel

Utilities:


February 13, 2016 7:59 AM

Six Links Worthy Of Your Attention #295

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".

Check out these six links that we're recommending to one another: 

Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play.

By Mitch Joel

Utilities:


February 8, 2016 8:33 AM

$5 A Month To Watch Ads Before You Unlock Your Mobile Device. Interested?

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud, if you're interested in hearing more of me blathering away. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry and Heather B. morning show. The segment is called, CTRL ALT Delete with Mitch Joel.

This week we discussed: 

  • Is YouTube ruining the video experience by having pre-rolls and banners on the videos? Maybe YouTube should roll out YouTube Red to all countries?
  • A new company, Unlockd, has a deal for you. The Australian company (backed by News Corp founder Rupert Murdoch's son) can serve ads via Android users' lock screens. Now, Boost Mobile (owned by Sprint in the US) is going to try it out. Here's the deal: Unlockd serves an ad to people once every three times they wake up their phones and enter their password. In exchange, Boost will take $5 off of your monthly bill. So, which brands are in? Levi's, Starbucks, Hulu, EA Sports and more. Personally, this sounds brutal... what do you think? Also, think about how well brands can work in digital? Have you seen the way that Acura integrates into Jerry Seinfeld's Comedians In Cars Getting Coffee
  • SwiftKey is a very cool keyboard replacement for Android and iPhone. You can swipe through the keyboard and it's technology makes it super-quick to type (especially with one hand). Microsoft liked it so much, that they acquired the company (and the 150 employees) this past week for $250 million. Does SwiftKey have something more to it than what we're not seeing? 
  • App of the week: 30/30.

Listen here...

By Mitch Joel

Utilities:


February 7, 2016 7:44 AM

Future Content With Morgan Spurlock

Episode #500 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to.

Episode 500... hard to imagine. It is a total pleasure to welcome Morgan Spurlock to the show. Most people know him for his amazing documentaries (Super Size Me, Where in the World Is Osama bin Laden?, POM Wonderful Presents: The Greatest Movie Ever Sold, Comic-Con Episode IV: A Fan's Hope and One Direction: This Is Us). He is also doing a lot of great work over at CNN with his show, Inside Man. Some might also remember his awesome reality TV show, 30 Days. With that, Spurlock also jumped full-on into content marketing and branded content. I've been lucky to know Morgan for a few years, and was very thankful that he agreed to be my guest on the 500th episode. He's someone who was very skeptical of brands and advertising, and he now sees the relationship between the work he is doing and how brands can be a part of it. Enjoy the conversation...

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Mirum Podcast #500.

By Mitch Joel

Utilities:


February 6, 2016 7:15 AM

Six Links Worthy Of Your Attention #294

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".

Check out these six links that we're recommending to one another: 

  • When a Video-Game World Ends - The Atlantic. "When you die, you can be memorialized on Facebook. One day, there will be more dead people than living people on the Internet. But what happens when a platform ends, and everyone winks out of existence? If you played World of Warcraft, you probably spent a lot of time (not sure? Type /played -- I know people who've racked up an entire year in Azeroth). All that work vanishes. It's a lesson in mortality, and sometimes the worlds go out with a bang." (Alistair for Hugh).
  • Why Can't We Build a Splash-Proof Toilet? - Priceonomics. "The Mars landers were supposed to last only 90 days; years later, they're still doing just fine. With all of that technology, you would think that we'd solve the problem with splashy toilets. But - as with most things - behavioural economics gets in the way. And yes, it talks about the physics of splashing." (Alistair for Mitch).
  • Syria: Drone footage shows full scale of destruction in Homs. "I have never seen anything like this. I've seen footage of bombed-out cities before, horrific images of war zones, but my God, the city of Homs, in Syria is just... gone. I guess the only equivalent I've seen is pictures of Hiroshima after the US dropped its nuclear bomb on the city, but in that case everything was razed. Here we just see an empty shell of a city, which is haunting in different ways. If you wonder why there is a refugee crisis, here is an answer you won't forget." (Hugh for Alistair).
  • F. Scott Fitzgerald Reads John Keats's "Ode to a Nightingale" - Brain Pickings"From haunting/terrible, to haunting/sublime. F. Scott Fitzgerald reads 'Ode to a Nightingale.' I could listen to this all day." (Hugh for Mitch).
  • The Problem With Journalism Is You Need an Audience - Gawker. "Personally, I don't want newspapers to go away. Have you seen the movie, Spotlight. We need journalists. Real journalists. People who have lived and worked in the trenches... for decades. It gets me all kinds of mad, when I see people on Facebook complaining that some local restaurant is going under. These kinds of posts get a ton of likes and shares... lots of comments too. Here's the solution: don't want newspapers to go away? Don't want that local diner to close? Support it. Buy the newspaper. Eat at that restaurant. Frequently. People forget that this is a capitalistic society. If you don't buy it, it goes away. Journalism is alive and well. It's just waiting for you to show up." (Mitch for Alistair). 
  • The Future of the Humanities: Reading - Pacific Standard. "We know this. Most people forget it. Every so often, the idea that reading is disappearing re-appears on our radar. Now, in a world of YouTube, Facebook videos and Snapchat, there's this idea that people are reading less... or spending less time reading. With that, how many BuzzFeed and Fast Company articles do we need about how to be successful? Here's the secret to success: Read. Read a lot. Never stop reading. And, as you read, take notes... and do something about it. Your future? It's all about reading." (Mitch for Hugh).

Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play.

By Mitch Joel

Utilities:


February 5, 2016 7:25 AM

Digital Transformation And The Big Bet

Is digital transformation the future of work... or just a bet that companies are making? Say what you will about events like Davos (and, yes, there are many people and media who are quick to criticize the event), there are... Read more

By Mitch Joel

Utilities:


February 2, 2016 7:48 AM

Should We Rate Ads Or Just Watch Them?... Or Neither

We have been voting with our eyeballs. It's plain and simple. Impressions, GRPs and mix in some repetition. It turns out that human beings are simple beings. Show them something, catch their attention, rinse and repeat and you will get... Read more

By Mitch Joel

Utilities:


February 1, 2016 8:01 AM

Uber, The End Of Newspapers And What's A Society To Do?

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more

By Mitch Joel

Utilities:


January 31, 2016 8:36 AM

Introvereted Leaders And The Work Of Millennials

Episode #499 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. I have been blessed. Don't think that I don't recognize it. I do. I'm still insanely driven and hyper-entrepreneurial,... Read more

By Mitch Joel

Utilities:


January 30, 2016 7:44 AM

Six Links Worthy Of Your Attention #293

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete... Read more

By Mitch Joel

Utilities: