Six Pixels of Separation - The Blog
July 25, 2016 8:13 AM

The Big, Massive Business Of Pokemon Go And Apps

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud, if you're interested in hearing more of me blathering away. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry and Heather B. morning show. The segment is called, CTRL ALT Delete with Mitch Joel.

This week we discussed: 

  • Terry and Heather are away on vacation. I'm sitting in with Pierre Landry.
  • Pokemon Go continues to capture everyone's imagination. This past week, Brooklyn-based Nick Johnson became the first player to publicly confirm that he had caught all 142 Pokémon that are available in the US. It took a lot of work, according to a Business Insider article, including hiring an Uber to drive him in circles to catch one of the last Pokémon he needed. Desperate times call for desperate measure. 
  • Pokemon Go isn't all fun and games. It's big business too. Apple could take in close to $3 billion in revenue from Pokemon Go in the next one to two years, as gamers buy stuff like PokeCoins in-app, according to analysts and a report in The Guardian. Apparently, Apple keeps about 30% of revenue from apps like this on iOS. Pokémon Go's ratio of paid users to total users was 10 times that of Candy Crush, the hit game from King Digital that generated more than $1billion of revenue in both 2013 and 2014. Users in the United States are spending far more time playing the game than they are using Facebook or WhatsApp, according to app analytics firm Sensor Tower. So, it's looking like another cash windfall for Apple.
  • Our real-like Tony Stark/Iron Man has published his master plan for the next ten years. Last week, Tesla's Elon Musk unveiled his Master Plan, Part Deux. He also looked back on his first Master Plan (and the progress was astounding to read). What's next for Elon, Tesla... And our collective future? 1. Create stunning solar roofs with seamlessly integrated battery storage. 2. Expand the electric vehicle product line to address all major segments. 3. Develop a self-driving capability that is 10X safer than manual via massive fleet learning. 3. Enable your car to make money for you when you aren't using it. And, that's just for Tesla. Let's see what's next for SpaceX
  • App of the week: Captio.

Listen here...

By Mitch Joel

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July 24, 2016 7:51 AM

The Digital Transformation Playbook With David Rogers - This Week's Six Pixels Podcast

Episode #524 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to.

These days, you can't throw a business professional down a flight of stairs without the words "digital transformation" tumbling out of their mouths. Every business, in every space (small, medium and large) is faced with how digital is transforming the very landscape of business today. When I think of digital transformation and what it takes, I think about David Rogers. Recently, David published his latest book, The Digital Transformation Playbook. David is a Columbia Business School professor, brand strategist, and the founder of the Center on Global Brand Leadership's acclaimed BRITE conference on brands, innovation, and technology. Famed ad critic, Bob Garfield, said this about the book: "Seldom have the effects of digital media on legacy industries and innovators alike been so succinctly and scholarly-ly explained. I won't much detail the Playbook, except to say it breaks down the five main areas of business turned upside down by digital revolution: customers, competition, data, innovation and value. Not to put too fine a point on it, everything we learned about these fundamentals since the Industrial Revolution has ceased to be true. To be even blunter, take Jack Welch's triumphalist bestseller from the old analog days and set it on fire; it is worthless. Rogers uses case histories to illustrate how and why the times they are a changing'. And more importantly, exactly how to adapt." David is also the author of The Network Is Your Customer, The Handbook On Brand And Experience Management, There's No Business That's Not Show Business, and many other pieces of research. Have you been struggling with digital transformation? Enjoy the conversation... 

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Mirum Podcast #524.

By Mitch Joel

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July 23, 2016 6:36 AM

Six Links Worthy Of Your Attention #318

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".

Check out these six links that we're recommending to one another: 

Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play.

By Mitch Joel

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July 22, 2016 8:13 AM

Sophisticated Marketer's Podcast - Pokemon Go, Personal Branding And The Power Of Great Writing In A Video-Rich World

Jason Miller is a rocking tour du force of business, marketing and conversation.

Jason is a rock photographer and loves all music that is hard and heavy almost as much as I do. He has a history in the music business (as I do) and, after connecting, it felt like we truly were "brothers from another mother." Professionally, Jason is also living the dream. Currently, he is the Global Content and Social Media Marketing Lead for LinkedIn (now, based in London), he has his own professional rock n' roll photography business called, Rock n' Roll Cocktail (can't wait to see his photo book and buy some prints from him), and he also hosts a fantastic podcast for LinkedIn titled, The Sophisticated Marketer's Podcast (which has a slant towards the B2B side of business). I was excited to be a guest on his first episode that was recorded out of his UK studio.

Here's how he describes our show together...

"What's the real marketing opportunity on Pokemon Go? Why are brands still struggling to demonstrate ROI for social media? Is it worth advertising to ad blockers? And perhaps most importantly, how do you top interviewing Tommy Lee of Motley Crue as your first gig as a journalist? There are few marketers out there whom I'd rather pitch these questions at than Mitch Joel, President of the digital marketing agency Mirum and a man described by Marketing Magazine as a 'Rock Star of Digital.' Mitch is a true original thinker: challenging, iconoclastic and incisive - so when I had the chance to spend an hour with him for the latest Sophisticated Marketer's Podcast, I wasn't going to turn down the opportunity. It helps that he's probably the only other marketer I know who's equally passionate about Canadian prog-rockers The Tea Party. Our Podcast interview was brilliantly timed, with Pokemon Go apparently creating a new type of media platform overnight and marketers rushing to make sense of it all. But of course, Pokemon Go wasn't the only issue on the agenda. Mitch has strong views about why brands still struggle to make sense of ROI on social platforms - and strong views too about how they should be facing up to the ad blocking surge. They are well worth listening to... Mitch and I share a real passion for writing - and for me, one of the most interesting parts of our conversation involved the role of writing in a digital world that's increasingly dominated by video (not to mention Augmented Reality avatars). If you're a marketer wondering how to make your mark, build your personal brand, and put your views out there, then Mitch's wisdom is a great place to start. He's had a hugely varied and interesting life and career (I'm particularly jealous of his first gig interviewing Motley Crue's Tommy Lee) - and he's a firm believer in the value of wholly committing yourself to the industry you're in and the work that you do."

We had a great time on the Podcast - I hope you have a great time listening in. It's all right here: The Sophisticated Marketer's Podcast - Hosted by: Jason Miller - Featured Guest: Mitch Joel.

By Mitch Joel

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July 21, 201611:53 PM

The Next Economy Company

There have been so many changes in business because of technology. We're just getting started.

There is no doubt that we have seen massive shifts in how consumers buy, connect and share in the past decade. It's hard to imagine a world where connectivity, mobile devices and more are not ubiquitous, affordable and available to all. The connection points for that to happen are unfolding before our very eyes. Last week, I wrote about how thinkers like Tim O'Reilly are thinking about the present, to better lay the groundwork for our future (read it over here: Two Critical Points About The Future). Tim is the CEO of O'Reilly Media, coined the phrase Web 2.0, is helping to push the maker movement, and has spent decades being at the bleeding edge of technology by being an investor, thinker, author and spokesperson for the technology industry. Last month, Wired founder, author and futurist, Kevin Kelly (please read his incredible new book, The Inevitable - Understanding the 12 technological forces that will shape our future), published a fascinating read on LinkedIn titled, The internet is still at the beginning of its beginning, that states:

"In terms of the internet, nothing has happened yet! The internet is still at the beginning of its beginning. It is only becoming. If we could climb into a time machine, journey 30 years into the future, and from that vantage look back to today, we'd realize that most of the greatest products running the lives of citizens in 2050 were not invented until after 2016. People in the future will look at their holodecks and wearable virtual reality contact lenses and downloadable avatars and AI interfaces and say, 'Oh, you didn't really have the internet'--or whatever they'll call it-- 'back then.' And they'd be right. Because from our perspective now, the greatest online things of the first half of this century are all before us. All these miraculous inventions are waiting for that crazy, no one-told‑me‑it‑was-impossible visionary to start grabbing the low-hanging fruit--the equivalent of the dot-com names of 1984."

It's still the future that we are going to create together.

It will still require companies, work (of people - not just robots), jobs and, most importantly, imagination, inspiration, innovation, education, networking and execution. The smartest people all agree. Another place to better understand this pending corporate revolution is a new publication by John Battelle (founder of Wired, The Industry Standard, Federated Media and author of The Search), called, NewCo (which is described as, "covering the biggest shift in business and society since the Industrial Revolution."). Within this new publishing platform, Battelle sat down with Tim O'Reilly to discuss this next economy, the deficit of idealism and what we need to build a healthy and robust economy moving forward...

Watch it here: NewCo Shift - A Deficit of Idealism: Tim O'Reilly on the Next Economy

By Mitch Joel

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July 20, 201611:47 PM

Never Has LinkedIn Been More Powerful Than Today

LinkedIn is the most powerful weapon you have in building your reputation.  I believe this. Wholeheartedly. The problem, of course, is that we live in this strange new on-demand world. What do you want? What do you need? We can... Read more

By Mitch Joel

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July 18, 2016 8:43 AM

Is Paid Dating The Uber Of Dating?

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more

By Mitch Joel

Utilities:


July 17, 2016 8:21 AM

Maria Konnikova On The Confidence Game - This Week's Six Pixels Podcast

Episode #523 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. One of the most fascinating writers on the scene these days is Maria Konnikova. She's a regular columnist at... Read more

By Mitch Joel

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July 16, 2016 6:12 AM

Six Links Worthy Of Your Attention #317

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete... Read more

By Mitch Joel

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July 15, 2016 3:15 PM

Two Critical Points About The Future

Recently I heard two quote about the future that really put things into perspective. This week, Startup Festival was taking place in Montreal. I had the pleasure of interviewing Tobi Lutke (Founder and CEO of the $3+ billion company, Shopify),... Read more

By Mitch Joel

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