Six Pixels of Separation - The Blog
September 24, 2016 5:44 AM

Six Links Worthy Of Your Attention #327

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".

Check out these six links that we're recommending to one another: 

  • How Morality Changes in a Foreign Language - Scientific American. "Something native Quebeckers have intuitively known for a while, is that the language you speak changes the way you think. It turns out that moral reasoning in your native tongue yields different results. Wonder how this contributes to the Two Solitudes?" (Alistair for Hugh).
  • Crowds And Technology - Ribbon Farm. "Renee DiResta is a brilliant founder and champion of online sanity. Pilloried by organized mobs for her work in several social causes, she's written extensively about how online groups behave. 'Taken together, the two books suggest that all crowds emerge as a combination of a fear of the unknown, and a need to believe. Together they make crowds a source of power to those who seek it.' A great, chewy, long primer on how technology changes the ability to form - and channel - the digital mob." (Alistair for Mitch).
  • A Timeline Of Earth's Average Temperature - XKCD. "Alistair and I have had a couple of conversations about climate change, and finding ways to help people visualize what the problem is, or might be. The always-great Randall Munroe, creator of the XKCD comic does an impressive job here. One refrain you often hear is: the earth's temperature has changed before. Well, yes it has. And while humans, or humanoids have been around for 100,000 years or more, human civilization (farming, buildings) has existed really only about 10,000 years, and during that time the climate has varied, but within a pretty tight band. This infographic will show you how this gradual shift within a narrow band has, since industrialization in the mid-1800s, taken a sharp turn unlike anything humans have ever experienced." (Hugh for Alistair).
  • Where to find school bullies? Not where you might expect - The Globe & Mail. "Some interesting studies show that mixed-race schools, with lots of immigrants and non-immigrants have low incidence of bullying, and score well on mental health. Whereas mostly-white schools? Not so nice." (Hugh for Mitch).
  • Where Creativity Comes From - Scientific American. "Wouldn't you like to know? We all need to be creative! We all need to be passionate! This is where creativity lives and breeds... right? Maybe not so much. Creativity is, in its simplest form, how us human beings solve problems better than we did before. How do we connect the dots in a unique way? How do we make something that gets attention... and traction? Do you have to be a creative type? Well, here are some more answers for this well-worn topic. This time, it's new and improves and backed by science." (Mitch for Alistair).
  • Seth Godin on Creativity, Writer's Block, and What It Sounds Like When You Change Your Mind - Slate. "I have been loving a podcast called, The Moment With Brian Koppelman. Brian Koppelman is an amazingly creative spirit. Most currently, he is the show runner for Billions (great show, have you seen it?). Well, for the third time since he started his podcast, he's got the one and only Seth Godin on his show. Now, they're friends, so the banter, insights and conversation is riveting. Wow. Just wow..." (Mitch for Hugh).

Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play.

By Mitch Joel

Utilities:


September 23, 201611:17 PM

The Spirit Of The Times And Great Expectations

Live in the desert.

It's a place of possibilities. I'm always fascinated when urbanized environments flourish in a place that should - for all intents and purposes - kill humans. There is nothing there to sustain us. Yet, these areas have become populated, cultures have developed and they flourish. Whether it's in the Middle East or a place like Phoenix, Arizona. I love Phoenix. Not just the dry desert heat and the pounding sun. I love the space. The views at night are breathtaking under the moon. The people. Everything. I've been coming here for a years. One of my annual pilgrimages is for a very exclusive event called, Google Zeitgeist. This invite-only multi-day event is one of the many ways that Google brings together some of our industries leaders. We learn, share, grow and get a glimpse into Google's future. The desert is the perfect setting. A place where innovation, technology, creativity and more can - and has - flourished. I go there to take notes, learn, network and connect. 

Here is the highlight reel from this year's Google Zeitgeist '16.

Lots of celebrities, guests, world-changers, politicians and more.

Still, the most inspiring content usually comes from those that you have never heard of, doing something that you may have heard of, but have never seen for your own eyes. When I was growing up I loved comics. I still do. Not just comic books, but comic strips as well. I love the sparse space and the (usual) lack of color... and how it can drive so much thought, creativity and emotion. I also love it, because those that do it well must also do it very frequently. Many of these comic strip creators worked on intense daily deadlines. Growing up, it was hard not to admire The Family Circus by Bil Keane. He is considered a master. Well, it turns out that the apple often does not fall that far from the tree. His son, Glen Keane, is a genius artist, illustrator, cartoonist and storyteller in his own right having worked for Walt Disney's The Little Mermaid, Beauty And The Beast, Aladdin, Tarzan, Tangled and more). His is considered a Disney legend. Having made the transition in his industry from newspapers to movies and paper to computers, he is now pushing the limits of art with the power of virtual reality, spatial and three dimensional art. Many will watch his presentation below and be mesmerized by the technology. For me, this talk was one of the more powerful presentations that I have even seen on how to think about creativity and storytelling. Without a doubt, this was my personal highlight of Google Zeitgeist, and the bar was set very high.

Watch this: Drawing Dimensionally - Glen Keane - Zeitgeist 2016.

(special thanks to John and Sam from Google for the very kind invitation).

By Mitch Joel

Utilities:


September 20, 201611:53 PM

Do Agencies Care About Conversion?

Are you obsessed with making marketing better?

What do you consider a conversion? Is it all about getting a consumer to buy from you? I'm not so sure. I prescribe to the methodology and thinking of Avinash Kaushik. Yes, he's been a close friend for over a decade, but it's how he approaches business and metrics and digital which always inspires. Avinash is the Digital Marketing Evangelist at Google and the author of two bestselling business books, Web Analytics - An Hour A Day and Web Analytics 2.0 (also, if you don't subscribe to his free e-newsletter, The Marketing < > Analytics Intersect, you do not know what you're missing).

Thinking about conversion.

When someone buys from you, Avinash considers this the macro-conversion. To get that to happen, many other types of micro-conversions usually take place. These are things as minor as visiting your Facebook page or watching a video on YouTube about your brand, to more serious conversions like signing up to your newsletter or stepping into your store. Analytics play a key role in conversions, because the best marketers know which flow of micro-conversions can more quickly/easily lead to that macro-conversion. In knowing that, they can optimize and drive to those channels in more efficient ways.

Welcome to the future: Those that optimize will capitalize.

So, the good people at Unbounce (a very cool marketing technology company that is focused on landing pages and optimization) asked me to come on to their podcast, Call To Action, for a discussion about agency life. What it was like to go from a large independent agency, to being acquired by the world's largest marketing and communications company (WPP), what it has been like to change our name from Twist Image to Mirum (which happened over a year ago), what it's like to be building a global agency (we're now at close to 2500 people in close to 30 countries), and how we (and other agencies) should be thinking about digital, analytics, marketing automation and marketing technology. Also, you will hear a lot about my personal journey in the agency space, and how much things have evolved over 15 years... and what's next. Take a listen.

Here it is: Unbounce - Call To Action Podcast - Do Agencies Care About Conversions?

(special thanks to Dan Levy for the invitation and conversation).

By Mitch Joel

Utilities:


September 19, 2016 7:52 AM

Self-Driving Cars, Trucks And... Shopping Carts? - The Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud, if you're interested in hearing more of me blathering away. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry and Heather B. morning show. The segment is called, CTRL ALT Delete with Mitch Joel.

This week we discussed: 

  • I saw Terry's tweet about how surprised he was by the roll-out of autonomous vehicles in Pittsburgh with Uber. Well, it looks like Boston is next. Boston officials plan to start testing self-driving vehicles on city streets by the end of the year as part of a partnership between the City of Boston and the World Economic Forum. The city declined to reveal which technological companies or manufacturers it will work with, how many cars could be on the roads, or where they may be tested, but that info is coming. 
  • Well, if our cars can drive themselves, why can't our shopping carts be self-driving too? Walmart applied for a patent application, and it suggests that the company has at least considered the possibility. The application depicts a Roomba-esque motorized device attached to the underside of a shopping cart. Customers use their smartphone or other mobile device to summon the internet-connected device. From there, the cart is controlled by a centralized computer, and navigates the store using its sensors. The shopping cart will serve as a guide to different items the shopper is looking for throughout the store. The robots are coming! The robots are coming! 
  • What are we going to do with online video next? What if I told you we may one day just watch other people eat? Stop laughing. Millions of people share millions of photos of what they're about to eat, so why not switch to video and watch them eat? We've talked before about Twitch. Twitch was acquired for close to $1 billion by Amazon a few years back. Twitch is the place that people go to watch other people play video games lives. Well, Twitch is paying close attention to a new trend. Dubbed "social eating," the practice is popular in South Korea and is picking up steam in the U.S., Twitch CEO Emmett Shear said last Wednesday at the TechCrunch Disrupt conference in San Francisco. A Twitch streamer with the user name Hacklyn was eating a bowl of soup Wednesday morning, with about 20 people watching live. She was listening to music and chatting with people about relationships while they watched her dig in.
  • App of the week: If you have an iPhone or iPad, it's iOS 10 time

Take a listen right here...

By Mitch Joel

Utilities:


September 18, 2016 8:52 AM

Do The Pivot With Jenny Blake - This Week's Six Pixels Of Separation Podcast

Episode #532 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to.

Jenny Blake had it all. She lived in the Silicon Valley and had an amazing opportunity to work at Google (where she spent five years doing training, coaching and career development). She did that. It wasn't fulfilling enough for her, so she moved to New York and started working as a speaker, business strategist, executive coach... and now, an author for the second time. Her new book is called Pivot (her first book was called, Life After College). She sees her role as helping individuals (at every stage in their career) figure out how to achieve the most impact from the work that they do. She believes that our work can inspire a bigger life, and that it can foster much bigger ideas. It's about structure, organization and using technology to make better, smarter, faster and more empowered decisions. Is it time for you to pivot? Enjoy the conversation...

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Mirum Podcast #532.

By Mitch Joel

Utilities:


September 17, 2016 6:35 AM

Six Links Worthy Of Your Attention #326

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete... Read more

By Mitch Joel

Utilities:


September 16, 2016 8:50 PM

A Journey Or A Destination?

Is your life a journey or a destination? Alan Watts - Why Your Life Is Not A Journey Alan Watts - Why Your Life Is Not A Journey from David Lindberg on Vimeo. (thanks for the find, Tom Webster).... Read more

By Mitch Joel

Utilities:


September 12, 2016 8:12 AM

Was The iPhone 7 Worth The Wait? What Is The Future Of Uber? All That And More On CHOM FM

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more

By Mitch Joel

Utilities:


September 11, 2016 7:38 AM

Unmistakable Creative With Srinivas Rao - This Week's Six Pixels Of Separation Podcast

Episode #531 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Podcasting continues to grow and develop into an important media channel. I've been podcasting every week for over a... Read more

By Mitch Joel

Utilities:


September 10, 2016 6:02 AM

Six Links Worthy Of Your Attention #325

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete... Read more

By Mitch Joel

Utilities: