 Mark GoodmanChief Executive Officer Mark Goodman is an experienced marketing industry executive who was recently presented with an Honorary Canadian Marketing Association Life Membership for his outstanding contribution to Canada’s marketing community. In addition to this accolade, over the years Mark has been recognized with more than one hundred national and international awards based on the results of his marketing acumen. He also received the prestigious “Top 40 Under 40” Award from the Globe & Mail Report on Business Magazine, which recognizes outstanding professional and personal achievement for individuals under the age of 40. Prior to joining Twist Image, Mark was the Founder and long-time President of FCB Direct Canada. Over the course of 15 plus years, Mark built FCB Canada into a multi-city operation with more than 100 employees and billings in excess of $100 million from major national clients like Air Canada, CIBC, Aeroplan and more. At Twist Image, Mark’s responsibilities range from consulting clients on marketing and communications infrastructure to directing the agency’s business strategy, development and expansion plans. Mitch JoelPresident When Google wanted to explain online marketing to the top retailers in the United States (including Wal-Mart, Costo, Sears and Sephora), they brought Mitch Joel to the Googleplex in Mountain View, California. Marketing Magazine dubbed him the, “Rock Star of Digital Marketing” and in 2006 he was named one of the most influential authorities on Blog Marketing in the world. Mitch Joel is President of Twist Image – an award-winning Digital Marketing agency. He is a marketing and communications visionary, interactive expert, community leader, Blogger and Podcaster. He is also a passionate entrepreneur and speaker who connects with people worldwide by sharing his marketing insights on digital marketing and personal branding. Joel is a Board Member for both the Canadian Marketing Association and the Interactive Advertising Bureau Canada. He is an executive for the National Advertising Benevolent of Quebec and an instructor of the CMA eMarketing professional certificate course. Joel speaks frequently to diverse groups like The Power Within, Google, Shop.org, Visa, Microsoft and has shared the stage with former President of the United States, Bill Clinton, Anthony Robbins and Dr. Phil. He is the founder/moderator of the Montreal Business Book Review, host of the HarperCollins Canada sponsored, Foreword Thinking: The Business And Motivational Book Review Podcast and is also a certified self-defense coach. He co-launched Distort Entertainment, the only hard music label in Canada to have major label distribution (Universal Music) and whose roster features the platinum-plus and Juno Award and MuchMusic-winning acts, Alexisonfire and City And Colour. Joel is frequently called upon to be a subject matter expert for CTV National News, Canada AM, CBC Newsworld, Marketing Magazine, Strategy, The Globe & Mail, The National Post and many other media outlets. He is presently writing his first book, Six Pixels of Separation.
Mickael KanfiExecutive Creative Director A musician, 3D animator, entrepreneur, web designer and software designer, Mick Kanfi is a creative mastermind who easily navigates the worlds of design, technology and advertising. Responsible for building and nurturing the Twist Image team, Mick provides the creative and technical vision on everything Twist Image. With an education in 3D animation, multimedia design, art and film, Mick began work as a compositor/3D animator for a TV commercial production company. Motivated by a talent for client relations and software design, he tapped into his entrepreneurial spirit and founded Twist Image in April 2000. Mick is an expert in interactive usability and excels in creating award-winning digital marketing environments that combine stunning design with innovative functionality. In addition to providing creative direction, Mick also guides the development of Breeze, Twist Image’s proprietary content management technology, and Flow, Twist Image’s internal client management technology. He is also the driving force behind the agency’s leading-edge multimarketing initiatives. Aubrey RosenhekManaging Director Blending his degree in Design Art from Concordia University with several years of business experience, Aubrey Rosenhek is responsible for Twist Image’s overall agency operations and client management. On the creative front, Aubrey has technical expertise in brand marketing management and is integral to the development of all nomenclature and brand identity programs and how they migrate to the digital landscape. Aubrey has a keen passion for and understanding of the need for a consistent corporate image and how this translates from the print environment to the interactive space. He is an essential part of Twist Image’s multimarketing initiatives. Aubrey also handles all HR requirements as well as production flow, ensuring that projects are always on time and on budget. 
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